Once upon a time there were the 60s, 70s and 80s. Years in which afternoons were long, snacks were made of bread and chocolate, and time was measured in episodes of cartoons, "bike rides" and stories invented with a doll held tightly in the hands. In that world, made of simple but sincere things, Migliorati dolls were more than toys: they were confidants, imaginary sisters, princesses and miniature mothers.
Migliorati was born in Italy, in an era in which toys were still seen as something to be carefully constructed, with solid materials and a very specific vision: to give shape to children's imagination. The first dolls of this historic house did not focus only on aesthetics - which was certainly there - but on the possibility of stimulating a real, active game, made of emotions, roles and imagination.
There was everything in the Migliorati catalog: from newborn baby dolls — like Ciccinobello, Ciuffolo, Rotombolino — to cradle and swaddle, to dolls for walking, dressed like little ladies with lace, hats and pastel-colored dresses. And then the special series: the Birichine, with those funny names and mischievous faces, the Fanny, icons of 70s elegance, and the soft Spumone, who seemed to have come out of a fairy tale made of cotton and colored yarns.
Each doll had a strong identity: there was the one with the beach dress, the one that “really tans,” the one with mechanisms that laughed, cried or talked. Some even had accessories that today seem like vintage science fiction: inflatable mattresses, squeaky pacifiers, princess gazebos.
Playing with a Migliorati wasn't just a game, it was imitating life. Little girls (but also many boys, even if they didn't say it too loudly) saw in their dolls a miniature version of the adult world: they improvised as mothers, doctors, seamstresses or adventurers. There was the pleasure of creating a world, of establishing relationships, of imagining.
The social context of those years allowed it. There were no smartphones or tablets, and television had schedules. Games were more physical, more tactile, more real. Dolls were an integral part of those afternoons, and every mark on their plastic skin told a story: a fall from bed, a trip in grandma's duffel bag, a sudden rain while playing outside.
Today, for those who collect them or find them in the attic, Migliorati dolls are not just vintage objects. They are time capsules. Seeing them again means remembering who we were, who we played with, where our imagination ended. And maybe, it also means teaching today's children that fantasy only needs a body to hug... even if it's made of plastic, with hand-sewn clothes and a printed smile.
Tra design, materials and the evolution of a miniature dream
Behind every Migliorati doll there is more than a dress and a cute little face. There is the attentive eye of Italian designers, artisans of the game who, from the 60s onwards, have been able to capture the spirit of the times and translate it into dolls capable of entering the homes - and hearts - of thousands of children. And yes, even today's collectors.
Let's see together how the style, production and soul of these dolls have changed, decade by decade.
60s – The Elegant Debut of the Italian Doll
In the 1960s, Italy experienced an economic and cultural boom. Even in the world of toys, there was excitement and a desire to do well. The first Migliorati were born in this context: dolls with a classic beauty, elegant, with rigid bodies in hard plastic (polyethylene), often colored in shades of cream or pale pink.
The design is inspired by the ideal of femininity of the time: painted eyes (or sometimes mobile), small mouths, synthetic hair implanted lock by lock, often teased in a “bon ton” style. Clothes sewn by hand with simple but refined fabrics. Many of these dolls, today, are collector's items due to their retro charm and construction quality.
70s – Realism and Variety: The Game Becomes More “Real”
With the Seventies, tastes change and so do games. Migliorati dolls become more realistic: newborn baby dolls begin to be produced, with softer features and childish proportions. It is the era in which characters like Ciuffolo or Birichina are born, with round faces, livelier expressions and minimal interactivity (a few squeaks, eyes that close, small sounds).
Materials: Polyethylene gives way to soft vinyl, more pleasant to the touch and more suitable to simulate the skin of a newborn. The bodies are often mixed: head and limbs in vinyl, torso in rigid plastic or even stuffed. The idea is to make the doll more cuddly.
From the design point of view, variety is making its way: dolls with colored hair, dolls dressed in a beach, sports, princess, or housewife style. The game opens up to many “careers” and reflects the changing society.
80s – Technology, Softness and Iconic Characters
In the 1980s, the real boom of Migliorati dolls came into play. It was the time of Spumone, soft cloth dolls with very sweet vinyl faces, and hair made of wool or colored yarn. They hugged like stuffed animals, but had the charm of a classic doll.
Here the main material is padded fabric, but with details in plastic or vinyl. Technologies advance: many dolls begin to speak, cry, move their arms or heads through simple but innovative mechanisms for the time. "Interactive" dolls become a dream for every little girl.
Even the colors change: pastel tones, lilac, fuchsia, dresses full of details. It is the era of personalized lines, with names, accessories (strollers, mattresses, bottles, cribs) and strong themes: the world of school, the sea, princesses.
90s – Decline and “plasticization” of the dream
In the 1990s, the average quality of toys tends to decline, due to production increasingly oriented towards savings and competition from international brands. Migliorati also suffers the blow. The new dolls have more simplified designs, cheaper materials, even if some series (such as those inspired by cartoons of the time) retain a certain charm.
Vinyl remains, but it is often thinner, the joints are less refined, the eyes less deep. However, the brand maintains a certain dignity, thanks also to the nostalgia of parents who, remembering their games, choose Migliorati for their children.
Today – Rediscovery and affectionate collecting
Today, vintage Migliorati are objects of research, exchange and love by collectors. The quality of the materials, the variety of models and the often tender design make them perfect for display, restoration or simply kept as a childhood memory.
Many collectors restore hair, wash original clothes, reconstruct sound mechanisms. The beauty is that each doll carries with it not only a manufacturing process, but a personal story. And the materials - even the simple ones - resist, if treated with love.
In conclusion
Behind a Migliorati doll there is not only plastic or fabric. There is a philosophy: to create objects capable of making people play, feel emotions and grow. Every decade has brought something new, but the soul has remained the same: that of a doll made to be loved.
Here is a list of types of Improved dolls
- Doll Nonno Mio Migliorati Vintage Rare Unfindable 80s TLC
- VINTAGE DOLL IMPROVED W SCHOOL THE KINGS SET RARE NIB
- Furga e Migliorati vintage 70s newborn baby doll with drawn hair
- Lot of Ratti and Migliorati dolls vintage italy dolls
- IMPROVED Marameo Doll Interactive Vintage Doll 80s Working
- Cicciobello Migliorati Indian, Native American, WORKING, with blue dress
- Furga Ratti ZZ Migliorati lot of vintage dolls and baby dolls from the 60s and 70s
- Lot of Vintage Furga Dolls Improved and Others
- MINI NATIORA MIGLIORATI female doll vintage 80s made in Italy
- Round Round Doll Improved 20 cm
- Round Measles Doll Improved
- Vintage 48cm MIGLIORATI doll from the 60s
- Rare Bebe Migliorati Doll first logo Italian doll vintage 70s
- Popeye Improved Vintage Popeye made in Italy
- 70's Vintage Migliorati Doll
- Round Round Doll (Improved) 1987
- Vintage doll Improved - 26 cm
- Lot 8 Vintage Furga Dolls Improved Sebino Famosa
- Spumone Migliorati Doll 30 cm vintage
- Migliorati vintage doll CIUFFOLO 8016 80s height 40 cm
- Migliorati Franca vintage doll
- Migliorati Doll Made in Italy
- Improved Dolls Vintage '70 Goodnight Spumone and Kitty Cat
- Improved Kitty
- Improved Ciccinobello vintage doll 18 cm
- Migliorati Fanny high fashion doll MARE fashion vintage doll 60s 70s
- Spumone Migliorati Strawberry doll 50 cm vintage
- Birichina Migliorati 60's, first brand
- Roberta Migliorati doll n. 4350 in box
- Improved Princess Sissi Gazebo Saban Lansay 1997 MIB NOS Franz doll
- Vintage 70s MIGLIORATI doll, height 30 cm
- Improved Anna in Tanned + inflatable mattress
- Doll Nanny Improved
- Grandpa Pepi by Gadea style Sebino Furga Migliorati
- Vintage Improved Doll
- Cicciobello blond Migliorati 50 cm working
- Book Dolls Sebino Furga Effe Italocremona Mattel Ceccón Improved Fiba
- Furga lotto vintage dolls Furga Sebino Migliorati Fiba new
- Improved Mammamore Braid Beautiful Top Music
- Improved Chubby Braid Doll Bella with accessories
- Migliorati Fanny doll old brand from the 60s
- Migliorati Bimba Birimba Doll new in box
- Improved Round
- Rosebonbon FIBA Doll Vintage Furga Improved Sebino
- SEBINO MIGLIORATI - PACIFIER blue doll Cicciobello
- Improved two black and blonde hair newborn baby doll
- Improved Naughty Dutch Vintage Doll
- Lot of Italocremona Dolls, Effe, Improved and without brand
- High Fashion Doll Improved Ash Blonde Hair 45cm
- Cicciobello Migliorati blond 50 cm working
- Improved Doll 30 cm
- Rare Doll Marcellino Migliorati
- Fanny Improved Doll 42 cm
- 70cm 35's Improved Japanese Doll
- Lucciolone Migliorati vintage Furga type doll
- Migliorati brand polyethylene doll, 59 cm tall, vintage 1970
- Migliorati vinyl doll with 60's box, 44 cm tall
- Sebino Furga Improved Dolls Italocremona Baravelli Cabar 60's 70's
- Improved Doll 15 cm
- Beautiful Baby Improved
- Alta Moda Improved Brunette Vintage Doll 60s 70s
- Giant doll Migliorati Luciana red variety
- Migliorati doll from the 60s 34 cm never played with
- Vintage Fanny Migliorati Doll
- Migliorati vintage catalog from the 70s “The dolls of dreams”
- Migliorati doll height 23 cm 60s/70s
- Migliorati Round Doll from the 80s, 22 cm tall
- Improved Mini Round Sleepwalker Round Dream Dolls
- Improved Vintage Fashion Doll with 70's Wigs
- Improved Born Now Rotombolino large vintage doll 80s
- Tatina Migliorati doll working 33 cm
- Improved 60's Elegance Fanny Doll
- Spumone Bambola Migliorati new without box
- Migliorati 70's Doll 36 cm
- Poupée vintage collection Lavorati Italy from the 60s and 70s
- Improved Schoolboy Doll 34 cm
- Vintage poupée Migliori Made in Italy 30 cm
- Born Now Improved Baby Boy Doll
- Very rare Improved Wren Doll new in box
- Improved Doll 35 cm
- Lot of small vintage dolls, one Migliorati
- Kitty Doll Improved bendable legs 41 cm
- Migliorati vintage doll 22 cm original outfit
- Improved Julie Bobo 80's Big Doll
- Naughty Improved
- Round Round Fantasy Color Doll Improved 1988
- Migliorati "Bulla" doll 47 cm with freckles
- Improved Pimpi Doll Dress
- Naughty Vintage Doll Improved Blue Hair
- Migliorati Simpaty vintage doll from the 70s
- Big Doll Improved
- Lot of 10 Migliori dolls, Ciccinobello, vintage
- Migliorati Doll 42 cm 70s
- Migliorati doll initials 1780 pink hair type Spumone
- Fanny Migliorati vintage doll 43 cm
- Migliorati doll 70s lot
- Poupée Migliori brunette habit d'origine 36 cm
- Improved doll with 60's/70's sound
- Improved 30cm Birba Tuttomosse doll in 60s-70s box
- Improved 70's Piumetta doll soft + box
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