Michael Ouweleen has been named president of Warner Bros. Adult Swim co-creator of "Harvey Birdman, lawyer"

Michael Ouweleen has been named president of Warner Bros. Adult Swim, a newly created role.

Here are the details:

• Ouweleen will lead Cartoon Network's adult programming block, which he helped launch in 2001. He will switch to full-time role in the summer. He currently serves as the president of Warner Bros. President of the World Children, Youth and Classics.
• Also the current role of Ouweleen, which Tom Ascheim will assume full time on July 1st, is new. It was created after the unexpected resignation of Christina Miller in November, who had been president of Cartoon Network, Adult Swim and Boomerang. Ascheim will oversee all three, in addition to the Turner Classic Movies channel, and will also manage the studios of Cartoon Network and Warner Bros. Animation. As President of Adult Swim, Ouweleen will report to Ann Sarnoff, CEO of Ascheim and Warner Bros.
• Ouweleen will be responsible for all aspects of content planning, development, windowing, marketing and creativity for Adult Swim and its properties globally across all platforms owned by the company and external partners. He will also oversee linear programming, streaming, digital products, live events and mobile games related to adult swimming shows, characters and other IPs. He will continue to serve as an executive producer on his series. bird girl
• Adult Swim is the most viewed network among the 18-34 and 18-49 age groups, reaching 94 million American families. Ouweleen was his creative director at launch and contributed to one of his first shows, Harvey Birdman, lawyer (image above), which he co-created, co-executed and co-written. It also helped launch Boomerang, in both its linear and broadcast incarnations.
• Since then, he has held senior and branded positions on Cartoon Network and spearheaded his transition to integral and live action programming. Most recently, he was marketing director for Cartoon Network, Boomerang and Adult Swim.
• "It is fitting that Michael was named Head of Adult Swim as one of the founders of the platform," said Sarnoff. “He has lively blood running through his veins and his humor and comic sensibility are a big part of Adult Swim's success. This promotion is well deserved and will help us strategically grow this crucial part of our young adult business. "
• AT&T Warnermedia has seen many renovations and renovations in recent years as it restores its cable brands for the streaming era. The HBO Max streaming platform will launch on May 27th.