GoldieBlox signs first animation deal with Toonz Media JV
GoldieBlox and Toonz Media Group today announced a multi-year partnership to develop an animation program for children and families that includes representative characters from GoldieBlox, Goldie & Friends, and a series of new cartoons to develop together. Each of the animated series and special features will use STEM-powered storytelling aimed at children and will be produced for a variety of platform partners.
The collaboration marks GoldieBlox's first production deal with the company-owned and operated platforms and represents their first worldwide deal with new head of content, Melissa Schneider, as well as their first foray into the world of animation.
Melissa Schneider's comment
“We are thrilled to enter into this partnership with Toonz. They are a world-class animation studio and this new content fund gives us an exciting impetus to partner with top-tier creative talent to tell new stories, ”commented Schneider, who designed the slate strategy with Toonz.
The five-year program
The five-year multi-property development program will consist of an animated IP for licensing international and US SVOD and OTT players and based on both the GoldieBlox IP and the newly developed jointly developed IP. Working step by step from intellectual property development to production, Toonz and GoldieBlox will also work together to find US and global distribution partners for common content properties.
Debbie Sterling's comment
Debbie Sterling, founder and CEO of GoldieBlox, is thrilled to expand the company's content list and bring STEM stories to life via animation. "Animation is very popular with children and an area we are excited to be involved in," he said. "Partnering with Toonz in this joint venture gives us the bandwidth to develop IP that has a global footprint, reaching children around the world."
The comment of P. Jayakumar
P. Jayakumar, managing director of Toonz Media Group, says the studio is looking forward to partnering with GoldieBlox: “Children are truly our future and the toys and materials that children are exposed to during their childhood are critical to their development. Toonz is thrilled to partner with GoldieBlox so that we can combine STEM with stories in order to convey messages about learning and discovery to girls. ”
Who is GoldieBlox?
GoldieBlox is a multimedia company dedicated to empowering girls with digital content and creative products that spark their imagination. goldieblox. com.
Who is Toonz?
Toonz is a 360-degree media concentrate that has developed over two decades, as well as one of the most active animation production studios in Asia (10.000+ minutes of 2D and CG for kids and family content per year) . toonz.co.
