Gorillaz partners with Nexus for an immersive and immersive music video experience
The animated musical Gorillaz ( gorillaz. com ) is taking yet another revolutionary step, turning the streets of New York and London into stages for two cutting-edge performances of their brand new track” Skinny Bee".
Scheduled for 2:30am ET December 17 in Times Square and 14:00pm GMT December 18 at Piccadilly Circus, these one-of-a-kind immersive experiences will allow fans to gather to witness Gorillaz in a stage literally larger than - life performance, as towering avatars of Murdoc, 2D, Noodle and Russel play between two of the world's most recognizable skylines.
“We're always excited when music and entertainment can step outside the usual to meet fans and tell stories in new places,” said Chris O'Reilly, co-founder and CCO, Nexus Studios. “Working with our friends Gorillaz and Google, this was a perfect opportunity to combine our two passions of real-time animation and immersive technology. Experiences chronicled atop cities at this level of visual fidelity are full of exciting promise."
Directed by artist and Gorillaz co-creator Jamie Hewlett and Emmy nominated director Fx Goby, the “Skinny Ape” performances are created by Nexus Studios ( nexusstudios.com ) and use the ARCore API Geospatial by Google, using AR to transform public spaces with cultural experiences and bring the world of Gorillaz to life like never before. The performances are presented in collaboration with 21st century advertising operators OUTFRONT Media (NorAm) and Ocean Outdoor (UK)
“To all our followers, get ready for Times Square's biggest takeover since that other gorilla destroyed the place. Bigger in fact because there are four of us. Thanks to the engineers at Google, we've created the music video event of the century, so put on your pink robes and come see Gorillaz like you've never seen us before. The future is near!” —Murdoc Niccals
"Skinny Ape" is the fourth single from Gorillaz's forthcoming new album, cracker island , and is already a fan favorite having debuted live on the band's hugely successful 2022 world tour.
Cracker Island, Out February 24 via Parlophone, it's the eighth studio album from Gorillaz — an energetic, upbeat, genre-broadening 10-song collection featuring a new lineup of stellar collaborators: Stevie Nicks, Adeleye Omotayo, Thundercat, Tame Impala, Bad Bunny and Bootie Brown and Beck. Recorded in London and Los Angeles earlier this year, it is produced by eight-time Grammy Award-winning producer/multi-instrumentalist/songwriter Greg Kurstin, Gorillaz and Remi Kabaka Jr.
Find more information on upcoming performance events at skinnyape.gorillaz.com.
Source:animationmagazine.net