“There is a monster in my kitchen” a cartoon in defense of the Amazon

“There is a monster in my kitchen” a cartoon in defense of the Amazon

Greenpeace of the United Kingdom has once again teamed up with the creative agency Mother to make an animated short that highlights a major ecological problem. Having already collaborated on the commercial Rang-tan on the palm oil deforestation in 2018 (narrated by Emma Thompson and animated by Passion Pictures), the partners delivered a truly amazing new work: There's a Monster in My Kitchen (There is a monster in my kitchen), beautifully animated by the Irish animation studio Cartoon Saloon, nominated for an Oscar with Secret of Kells, Song of the Sea, Wolfwalkers.

The short was created to draw attention to the devastating impact of industrial meat production on forests such as the Amazon, with the support of Paul, Mary and Stella McCartney's Meat Free Monday campaign. Brazilian actor Wagner Moura was chosen as the narrator for this sequel. Wagner Moura is best known for his portrayal of drug lord Pablo Excobar, in the popular Netflix drama series Narcos,.

“There are few more incredible and precious places on earth than the rainforests of the Amazon. Yet many are unaware that the meat and dairy products found in our refrigerators could be responsible for the fires and chainsaws that ravage the Amazon and other vital forests. Meat companies continue to clear forests at an astonishing rate, all to produce the meat in our kitchens. We must act before it's too late, ”Moura commented. “I'm so happy to be working on this critically important film with Greenpeace. This fight has never been more urgent. Together we can stand up to the meat industries that raze our precious forests. I hope this film inspires many others to join our mission to protect the forests ”.

There is a monster in my kitchen

In There's a Monster in My Kitchen (There's a monster in my kitchen), we see a kid sneaking downstairs for a nighttime snack, only to be faced with a supernatural looking dark creature. Frightened and confused, we hear Moura recount the boy's thoughts on the "monster in his kitchen" before the beast enters the light and turns out to be a normal jaguar, explaining the devastation caused by the "monster in his forest" - the meat industry . Our young hero decides to eat more plant-based meals and "bring all the warriors together" to fight deforestation. (There also appears to be a small cameo of Paul McCartney in a short protest scene!)

There is a monster in my kitchen

During the promotion for its release, Greenpeace stresses that, at the end of September, 226.485 sq km were burned across Brazil. of land (almost the size of the UK). The Amazon has seen the worst season of fires in this decade and 2020 saw record fires in the Pantanal, the largest wetlands in the world (according to INPE). The production of meat and feed for livestock is the main driver of deforestation around the world, the org says. This destruction is catastrophic for indigenous peoples, who often face violence as ranchers and hoarders try to take over their land and is a threat to the world's climate and wildlife. Out of an estimated population of 2.000 jaguars, around 600 have been endangered by fires in the Pantanal.

There is a monster in my kitchen

“Meat is the main driver of deforestation in the world. It is crucial that people around the world know what is at stake along with the future of our forests. In less than 20 years, the Amazon could collapse and this is driven by the lack of action by global companies to prevent the meat they sell from coming from deforested and burnt areas, ”said Rômulo Batista, of Greenpeace Brazil. "The effects of the Bolsonaro government's anti-environmental agenda are confirmed by the increase in deforestation, forest fires and violence in the countryside, which has also had a negative impact on the country's economy".

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