"Masha and the Bear" reach 100 billion views on YouTube
Masha and the Bear the series internationally beloved Animaccord children's animated film reached another milestone by reaching 100 billion views worldwide on YouTube. The unusual duo BFF has also surpassed 1 million years of watch time and counts for 1.000 views per second. In addition, five of the cartoon's channels (English, Spanish, Russian, Portuguese and Ukrainian) were awarded the YouTube Creator Award Diamond Play Button.
Masha and the Bear and YouTube rose to the top simultaneously - establishing the show's online presence during YouTube's early stages was key to its success today. Animaccord was one of the first rights holders of YouTube, as it envisioned its potential to offer visibility and distribution opportunities for children's animation on a global scale. YouTube is one of the largest online media platforms in the world, enabling the worldwide distribution of animated content to families around the world.
“We are very pleased to see how YouTube is helping creative economies to grow. Masha and the Bear a long way from being a national success to becoming a global phenomenon in the world of digital content for families, ”commented Anna Danishevskaya, YouTube Country Lead for Russia. “This is a great example of a project that brings real value to creators and viewers; through our platform Animaccord was able to significantly popularize the Russian animation industry and bring together children and parents from all over the world.
Like a global YouTube sensation, Masha and the Bear i achievements do not end with views and watch time. The show's audience is expanding rapidly: Over the past year, the English-language YouTube channel has more than doubled its subscribers, now reaching over 28 million loyal viewers. The series also holds the Guinness World Record for the most viewed cartoon on YouTube, with over 4,4 billion views and more. Masha and the Bear it was also recently named the # 1 most requested preschool show in the world (Parrot Analytics, August 2021).