PAPmusic – Animation for Fashion: the animated film on Italian fashion in cinemas from 26 September

13 September 2024

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In the animation landscape, PAPmusic – Animation for Fashion stands out for its bold and innovative vision. Created by the director SheKie, the animated film from September 26th at the cinema is a celebration of Fashion, Design, Music and Art, where each element blends into a unique visual and sound experience. PAPmusic is an invitation to discover an ironic and colorful world, which explores the dynamics of a fashion house with fun and light tones.

https://youtu.be/bWMrNmFI-mc?si=TMn25CGlKXLrL9Qj

The Origin of PAPmusic

The story behind PAPmusic comes from LeiKiè's personal journey. Her career as a theater actress, interrupted by adverse circumstances, led her to work in a large fashion house, an experience that ignited the spark for this animated series. PAPmusic thus becomes an expression of escape and creativity: an animated comedy that spies on and tells the world of fashion in a documentary way, but with the light tone of a reality show.

LeiKiè has transformed the challenges of her life into inspiration for a project that not only celebrates fashion, but also human emotion, relationships and the importance of teamwork. PAPmusic It is, in fact, an ironic representation of the daily challenges in the fashion industry, a competitive and dynamic sector that the series explores through stories steeped in comedy, love stories and moments of creative growth.

The narrative and characters of PAPmusic

PAPmusic – Animation for Fashion - the animated film about Italian fashion

Located in a colorful and lively building in the heart of Milano, the fashion house PAPmusic It is the perfect backdrop for the adventures of the protagonists. LAW, the creative and passionate designer, and HIM, the strategic sales director, are the beating heart of the story. Their conflicted romantic relationship is a mix of passion and rivalry that gives rise to funny and unexpected situations.

Alongside them we find a cast of unique characters, each with their own peculiarities. Max, the export manager and DJ by hobby, lightens up every situation with his good humor, while Chiara, the brand manager, represents the pragmatic and sensual figure who maintains balance in the company. There is no shortage of extravagant figures such as Mommy, the mystical and psychic receptionist, and Pablita, the transsexual model with an irresistible sense of humor.

PAPmusic mixes professional and personal dynamics, always keeping the world of fashion at the center. LAW e HIM They face work challenges, trying to launch a new collection, while experiencing a turbulent love relationship that leads to a series of twists and turns.

Fashion, Music and Design: An Immersive Visual Experience

One of the most fascinating aspects of PAPmusic is its visual style. Thanks to 3D graphics, the series offers a vibrant and colorful representation of Italian fashion and artistic heritage. The film spectacularly reconstructs some of the most iconic places in Italy, such as the Milan Cathedral, Colosseum of Rome and the Bridge of Sighs of Venice, thus celebrating the beauty of Italy and its artistic excellence.

The aesthetics of the series is enriched by the soundtrack, with original songs created by the director herself. SheKie has drawn inspiration from his passion for music to create a work in which fashion and notes merge into a single visual language. This approach makes PAPmusic a tribute not only to fashion, but also to artistic expression in all its forms.

A message of inclusivity and creativity

Behind the comedy and glamour, PAPmusic conveys an important message: the importance of embracing diversity and collaboration. In the world of fashion, where originality and authenticity are essential, the film invites the audience to recognize the value of the uniqueness of each individual. The relationship between LAW, creative and passionate, and HIM, strategic and rational, demonstrates that true strength lies in the ability to unite different visions to create something extraordinary.

The film does not hide the difficulties of the working world, but tells them with lightness, showing how ingenuity, perseverance and teamwork can transform complex challenges into successes. PAPmusic reminds us that, even in moments of crisis, creativity can be the key to overcoming obstacles.

PAPmusic – Animation for Fashion is a tribute to pop culture, fashion, and art in all its forms. With its mix of comedy, romantic intrigue, and corporate dynamics, the series captures the viewer's attention from start to finish, offering a fun and inspiring view of the world of fashion.

In an age where authenticity and creativity are more important than ever, PAPmusic invites the public to discover a world where fashion is not just clothing, but a true artistic expression.

The protagonists and the voices behind the characters:

Luca Ward as “Giuseppe” The legendary voice actor Luca Ward, known for being the Italian voice of cinema icons such as Russell Crowe in Gladiator and James Bond, gives voice to Giuseppe, the owner of the company PAPmusic. With his deep and authoritative voice, Ward adds charisma and gravitas to this central character.
Rudy Zerbi as the “Narrator” The famous television and radio personality Rudy Zerby is the film's narrator. Zerbi, followed and loved by millions of fans, accompanies the audience through the adventures of PAPmusic with a touch of irony and familiarity that makes the narration even more engaging.
Marco Mazzoli in the role of “Him” Marco Mazzoli, host of the famous radio show “Lo Zoo di 105”, plays He, the commercial director of PAPmusic. His dynamic and energetic voice perfectly conveys the self-confident and often conflicting character Law.
Jake La Furia as “Max” The rapper Jake The Fury Group Club Dogo lends his voice to Max, the export manager of PAPmusic. Thanks to his musical experience and his lively personality, La Furia adds a touch of authenticity and rhythm to the character.
Queen as “Pablita” Singer Regina, famous for her 90s dance hits, plays Pablita, the company's official model. With her exuberance and her experience in the entertainment world, Regina gives the character a strong energy and humorous charge.
Sergio Sylvestre as “Pit” The powerful singer Sergio Sylvestre, known for his participation in "Amici", gives voice to Pit, the company's model. His warm, deep voice brings a unique charisma to Pit, making him one of the film's most memorable characters.
Tamara Donà in the role of “Mamita” The TV and radio host Tamara Dona plays Mommy, the mystical and psychic receptionist. Her distinctive voice adds a touch of mystery and magic to the character, creating a unique atmosphere.
Fernando Proce as “Luigi” The radio speaker Fernando Proce lends his voice to the financial director Luigi. With his authoritative tone, Proce perfectly reflects the professionalism and control that the character represents.
Ginta as “Lolly” The model and influencer gens plays Lolly, the company's area manager. With his experience in the fashion world and his presence on social media, Ginta adds charm and authenticity to this bubbly character.
Andrea Carpinteri in the roles of “Cliente Sado” and “Nerdino” Andrea Carpinteri, social media celebrity, brings her humor and youthful energy to roles in Sado Client need Little black, adding moments of lightness and irony.

Supporting Characters and Iconic Voices:

Luca Abbrescia (Lover She, JournalistA, Kissed Boy): Former member of the group B-nario, his musical experience enriches these characters with authenticity.
Mauro Situra (Waiters, Fashion Customer): A famous hairstylist, Situra brings flair and versatility to the characters he voices.
Mark DeLucia (Client Snow White): Founder of “Scenario PR”, De Lucia lends his voice to the character with great personality.
Max Zoara (Lorenzo, Giuseppe's nephew): Singer and composer, Zoara gives a touch of tenderness and originality to Lorenzo.

LeiKiè's role in dubbing direction:

In addition to directing the film, SheKie gives voice to numerous female characters, including Law, Chiara, Melatiro and others, demonstrating his great artistic versatility. The dubbing direction, entrusted to Luca Ward, has allowed us to obtain vocal interpretations of the highest level, capable of exciting and entertaining the audience.

A Journey into the Heart of Milanese Fashion: The Birth of PAPmusic – Animation for Fashion

In the elegant and dynamic context of Milano, the cradle of international fashion, a new fashion house has emerged that has been able to transform its creativity into a unique animation project: PAPmusic – Animation for Fashion. Set in the crowded and iconic Piazza Duomo, PAPmusic tells not only the daily challenges of an eclectic and talented team, but also the story of a stylist, LAW, and the commercial director HIM, whose conflicted and romantic relationship drives the narrative.

This animated comedy is not only a fascinating look behind the scenes of the fashion world, but also a celebration of creativity, passion and the synergy between art, fashion and music. PAPmusic captures the essence of “Made in Italy”, with its collections that draw inspiration from the bright colors, bold graphics and emotions that emerge from the personal stories of the protagonists. But it is also a work that stands out for its mix of irony and lightness, showing us how even the most complicated challenges can be faced with a pinch of humor.

PAPmusic Production: A 14-Year Journey

SheKie, director and creator of PAPmusic, embarked on a 14-year journey to bring this visionary project to life. From the first idea to the final production, the director followed every single aspect of the film, from the creation of the characters and the sets to the composition of the soundtrack. The result is an innovative work, a true “author's animated comedy”, which tells not only a story, but also the perfect fusion between different art forms: fashion, music, design and animation.

The idea for PAPmusic was born from LeiKiè's passion for music and her direct experience in the fashion world. After years of working as a stylist and actress, she decided to combine these two realities to create something new, drawing on her personal experiences to infuse authenticity and depth into the story.

The influence of Pop Art and the homage to fashion

PAPmusic fits into the vein of great collaborations between art and fashion. Pop Art, with its ability to make products of mass culture iconic, played a key role in inspiring the visual style of the film. As happened for Gianni Versace o Yves Saint Laurent, who knew how to bring art into fashion, PAPmusic celebrates this tradition and renews it. Fashion thus becomes not only a form of personal expression, but also a work of art that speaks to different generations.

The film features collections inspired by the Pop art, with saturated colors and vivid prints that represent the perfect fusion between fashion and art. The iconic locations of Milan, Rome and Venice are recreated in a splendid CGI, making the visual experience captivating and immersive for the viewer. This representation of the Italian artistic heritage, together with the irony and creativity of the fashion world, demonstrates how PAPmusic manages to unite seemingly distant worlds in a universal and accessible language.

The soundtrack: A pulsating heart of emotions

The film's soundtrack, composed by LeiKiè herself, is a fundamental part of the experience of PAPmusic. With over 98 original music tracks, the music accompanies each scene, giving rhythm and vitality to the adventures of the protagonists. The main song, “Kiss me Ba”, is the beating heart of the film and represents the emotional dynamics between LAW e HIM, the two protagonists whose relationship is as romantic as it is conflictual. Through musical flashbacks and nostalgic moments, the film explores the stages of their story, from the first spark to misunderstandings and reconciliation.

The music of SheKie It is engaging, fun and able to speak to both the younger ones and adults. With songs like “Let's go to the sea” e “Culinary”, the film combines humor and lightheartedness, making the entire cinematic experience a sensory journey that unites fashion, music and narration.

A multi-ethnic team that reflects the diversity of the fashion world

The force PAPmusic also lies in its diverse and multi-ethnic cast of characters, which reflects the diversity and eclecticism typical of the fashion world. The PAPmusic team is composed of passionate professionals, who work together to overcome the challenges of the industry, from runway shows to international orders. The film addresses themes such asimport / export, sales campaigns, the fitting and parades, offering a realistic yet entertaining insight into the inner workings of a fashion house.

Each character, from Max, the hobby DJ export manager, a Pablita, the transsexual model, brings a unique story, enriching the narrative with humor and authenticity. These characters show that behind every great collection there is a team of people who work with passion and dedication to create something extraordinary.

Conclusion: A film that celebrates creativity and collaboration

PAPmusic – Animation for Fashion It is a celebration of the creativityand collaboration and innovation. Through the adventures of LAW, HIM and the PAPmusic team, the film invites the viewer to discover the more human and fun side of the fashion world, remembering that, in the end, what matters is the ability to work together and face challenges with a smile.

At a time when theoriginality is critical, PAPmusic teaches us that the power of creativity is limitless and that fashion, art and music can unite people of all ages and cultures.