PUBG: BATTLEGROUNDS becomes an animated series
KRAFTON, Inc., responsible for entertainment properties such as PUBG: BATTLEGROUNDS, has hired Adi Shankar to create and show an upcoming animated project based on the hit franchise.
Shankar's credits include the hit anime drama from the Netflix Original series Castlevania, which concluded its fourth and final season with unanimous critical acclaim in May this year, as well as live-action genre projects The Gray with Liam Neeson, Killing Them Softly with Brad Pitt, Dredd with Karl Urban, The Voices with Ryan Reynolds and Lone Survivor with Mark Wahlberg.
Along with his traditional entertainment work, Shankar is also known for creating the unauthorized and Andy Warhol-inspired street art video series “The Bootleg Universe,” where he reinvents and subverts pop culture iconography.
“As a player, I have beaten the competition in the Battlegrounds ever since PUBG released in 2017. I am grateful to KRAFTON for the trust and trust they have placed in me to realize my vision as a director and I am thrilled to embark on this journey together, ”said Shankar. “For me, this animated project represents another step in evolution to mend the broken bridge between the gaming industry and Hollywood. I can't wait to tell everyone what it's like to win a chicken dinner ”.
“In addition to the continuous development of new and engaging in-game content PUBG , our partnership with Adi Shankar represents a step forward in our broader strategy of expanding the PUBG universe into a multimedia franchise, ”said CH Kim, CEO, KRAFTON, Inc.“ We are thrilled to work with Shankar to explore and realize a world that brings the game to life for our fans. We can't wait to share more about this animated project in the near future ”.
This project exemplifies KRAFTON's recent diversification of its IP business, which seeks to expand the original IP into larger media franchises. In addition to Shankar's announced animated project, the PUBG Universe has expanded with the recent releases of his first live-action short film, Ground Zero, with Don Lee (The Eternals of Marvel Studios, Train to Busan) and his investigative "docu-series" with Jonathan Frakes (Star Trek: The Next Generation, Beyond belief: reality or fiction) call Unknown Mysteries: Birth of the Battlefields.
Other investments by the company include Hidden Sequence, a Korean drama production company, and the announcement of Project Windless, which KRAFTON plans to develop into a larger game and multimedia franchise based on the Korean fantasy novel. The Bird That Drinks Tears (The Bird That Drinks Tears).
With over 55 million players playing every day across all platforms, the PUBG The franchise has sold over 70 million copies on PC and consoles and has received over a billion downloads on mobile. As one of the best-selling video games of all time, PUBG has earned numerous accolades, including seven Guinness World Records and numerous Game of the Year awards since its introduction in 2017.