Spin Master launches new spins on "Bakugan" and "Mighty Express" at the launch of the third season on Netflix

Co world leader in children's entertainment. Spin Master launches the third season of two of its hit properties on Netflix this week. The more throws Mighty Express e Bakugan they are accompanied by additional distribution partnerships, license agreements and cross-platform expansions.

The first half of Bakugan: Geogan Rising - S3 of the popular anime series and global franchise (www.bakugan.com) - debuts on Netflix on Thursday, April 15. The new episodes introduce the "Geogan", an ancient species that takes on new non-spherical shapes and explodes into super powerful monsters. Inspired by the on-screen action, fans can answer the call to fight with Spin Master's built-in toy line, picking up and battling Geogan's mysterious characters.

Spin Master continues to expand Bakugan's audience base by harnessing the power of platforms where children spend time. To complement the now three seasons available on Netflix, some full episodes are available on the Bakugan YouTube channel.

In addition to the Spin Master toy line, the company continues to launch the Bakugan licensing program that leverages the brand's key attributes - fighting, play and collecting - with an anime-style art-based style guide. Partners include Isaac Morris Ltd. (children's clothing), Ripple Junction (unisex clothing for adults and teens), Funko (stylized vinyls and accessories), Franco Manufacturing Corp. (household goods) and Exclusive Candy and Novelty Distribution (confectionery ), Scholastic (publishing) as well as the international licenses Hachette (publishing, France) and Bensons Trading (Showbags, Australia and New Zealand) to name a few.

"With a solid foundation of entertainment, toy and digital, Bakugan offers fans an action-packed adventure across multiple platforms and multiple touchpoints," said Jennifer Dodge, President of Spin Master Entertainment. "The core elements of transformation, battles and pop-open action come to life through the incredible Japanese anime and innovative toy line, bringing non-stop fighting excitement to fans."

Mighty Express is also preparing new tracks as S3 of the CG animated preschool series debuts on Netflix. The show, which takes a contemporary approach to the timeless genre of trains with action-packed missions featuring trains and their friends, debuted in the top 10 series with 2-5 kids for every drop on Netflix since it launched in September. 2020 (for Nielsen SVOD data). Mighty Express is the first Spin Master Entertainment series to launch directly on a streaming platform and the franchise is wholly owned by Spin Master.

The show is accompanied by a complementary broadcast and streaming partnership with CBC Kids in Canada, following its national television premiere earlier this month. The new episodes will be available for free on weekday mornings on the CBC Gem streaming service. Canadian families will be the first to grab the toy line that will be launched later this year, with other markets to follow.

Il Mighty Express franchising is part of the company's commitment to a cross-platform content strategy that boasts visibility for both children and their parents. Its ecosystem includes a YouTube destination that has amassed over 80 million views, translating to over 3,2 million watch hours in eight short months.

The licensing partnerships are further enriching the franchise: in the United States, agreements have been signed with Penguin Random House (publishing), Bentex Group Inc. (clothing), Franco Manufacturing Co., Inc. (household items), Baby Boom Consumer Products (baby bedding), DecoPac Inc (food and beverage), Leese Enterprises International Inc. (confectionery) as well as Canadian licensees, Mad Engine (apparel), Heys International (back to school) and Leese Enterprises International Inc. (confectionery ).

"At Spin Master Entertainment, our first priority is to develop compelling stories and engaging characters that resonate with children," said Dodge. "Appealing to both preschoolers and their parents through stories that promote teamwork, encourage problem solving and celebrate achievements," Mighty Express it is a fun place where children can laugh and learn together with the characters of the show ".