Toonz Media launches the MyToonz children's platform

Toonz Media Group, one of the world's leading entertainment companies specializing in the production of animated content, has launched the new OTT platform for entertainment for children and families called MyToonz.

MyToonz is an exclusive, one-of-a-kind children's OTT platform launched by an Indian entertainment company. MyToonz was inspired by the need to create an entertaining, safe and engaging destination for children and families in the digital landscape.

"MyToonz will be a space where the whole family can come together to enjoy first-class content. We've envisioned MyToonz as the ultimate destination for kids to watch safe, fun and nutritious content, which will be available in multiple global languages. All programming of MyToonz complies with international safety standards for children's viewing. We have also given a conscious impulse to co-vision, to encourage families to watch and have fun together “Said P. Jayakumar, CEO of Toonz Media Group.

Toonz has partnered with multiple app stores, telecom companies, OTTs, and connected TV companies around the world to make MyToonz available to consumers across all platforms. The MyToonz app is now available on iOS, Android, and Android TV, as well as the Roku VOD, Apple TV, and Amazon Fire TV platform. Toonz has also signed a deal with telecom giant Airtel in India to integrate MyToonz into their app store. Airtel subscribers in India will be able to access the MyToonz digital library using the Airtel Xstream app. In addition to this, the animation major has partnered with mobile technology services company U2opia Mobile to integrate MyToonz on various telecommunications platforms in Latin America, Africa and Asia.

"Children are emerging as the fastest growing audience in the OTT ecosystem, it becomes imperative to have highly engaging content juxtaposed with safety and education on Airtel Xstream. Our partnership with MyToonz will help us bring more of this responsible content to our young audience “Said Sudipta Banerjee, Chief Product & Technology Officer, Wynk (Airtel's streaming app).

Sumesh Menon, co-founder and CEO of U2opia Mobile, commented: “We are thrilled to partner with Toonz Media Group to bring their unique genre of universal animation content, My Toonz, to our global telecommunications partners. At U2opia Mobile, we aim to provide great value to our customers through bundling and other creative distribution opportunities ".

Toonz Media Network, the digital division of the company, already has a formidable digital presence with 18 YouTube channels, totaling over 15 million subscribers and 350 million viewers per month on this platform alone. The split is also live across multiple VOD platforms, as well as various smart TVs and telecom companies.

With MyToonz, the company seeks to bring its impressive catalog of premium content, including international co-productions with the best studios and production houses from around the world, to children and families around the world.

The MyToonz library will launch with over 1.500 half hours of content, with new content added every week. The library includes movies and episodic content from different genres. In addition to English, there are dedicated playlists in Spanish, Russian and Hindi. The content has been rated to be aimed at preschoolers, children and teenagers and carefully curated to provide quality entertainment for children and families through fun, educational, safe, non-violent and environmentally friendly content that celebrates diversity.

Check out the MyToonz library and login options at www.mytoonz.com.