Hoʻolauleʻa ʻo India's Cosmos-Maya i 25 mau makahiki o ka ulu ʻana i ka hoʻonaninani

I kēia manawa ua loaʻa iā mākou kahi manawa e hopu ai Anish Mehta, Luna Nui o Cosmo-Maya, ʻO kekahi o nā studio animation alakaʻi ma India. ʻO ka hui, e hoʻolauleʻa nei i kāna makahiki 25th i kēia makahiki, ke kaena nei i kahi hale kiʻi kiʻi kiʻekiʻe o 14.000 square foot studio aia ma ka puʻuwai o ka ʻoihana ʻoliʻoli India, Film City ma Mumbai. Ua hoʻonui ʻia i nā wahi ʻē aʻe ma Mumbai a me Hyderabad, me kahi ʻāpana studio piha o 70.000 mau kapuaʻi square.

Hānau ʻia ma ke ʻano he lawelawe lawelawe ma 1996, ua hoʻomaka ʻo Cosmos-Maya i kahi alahele ulu honua me kahi hoʻolālā hoʻonui ʻoihana. Ua hele ke keena mai kahi hale kūʻai hoʻolimalima kūloko i nā laina hana no nā hui honua e like me BBC a me Disney. Eia ka mea a Mehta i haʻi mai ai iā mākou e pili ana i nā hoʻolālā o kāna ʻoihana e ulu i 2021:

Animag: Hiki iā ʻoe ke haʻi iki iā mākou e pili ana i nā lā mua o ka hui?

Anish Mehta: Ua hoʻokumu ʻia ʻo Cosmos-Maya e nā luna hoʻokele kahiko ʻo Ketan Mehta lāua ʻo Deepa Sahi, nāna i hoʻokumu i ko lākou mau kumu animation ma India ma 1996 i ka wā i hoʻomaka ai lākou e hana ma ke ʻano he hana animation lawelawe ma ka puʻuwai o Film City ma Mumbai. I kēia manawa, kūkulu lākou i ka inoa ʻo ia kekahi o nā ʻāpana hilinaʻi loa no ka animation aʻo ka hoʻomaka ʻana i ka Maya Academy of Advanced Cinematics (MAAC) e hoʻoikaika i ka ʻenehana hoʻonaʻauao ʻenehana i ka mākeke animation 3D e ulu nei.

He aha ka manaʻo o Cosmos-Maya ma 2021?

Ka ulu ʻana! Ua hana maikaʻi loa mākou i loko o ka home India ma 2020 me ʻelima mau hōʻike TV a nā keiki hou a manaʻo mākou e mālama i kēlā trajectory ma 2021 me ʻelua mau huahana hui honua i ka pipeline. He hōʻike hou kā mākou e piʻi mai ana Dabangg, e pili ana i ka franchise Bollywood o ka inoa hoʻokahi, e lilo ia i mea hana mōʻaukala no mākou, a e hoʻonui i ke ʻano o ka hoʻonui ʻia ʻana o ka waiwai naʻauao i loko o ka wahi ʻike India. ʻO ke kau ʻekolu o Eena Meena Deeka e hoʻokuʻu ʻia, i kēia manawa me WildBrain Spark e hui pū me mākou ma ke ʻano he hoa pili honua i huki ʻia e ka mana honua o kēia IP. ʻO kēia makahiki hoʻi ka hoʻokuʻu ʻana o Keikikāne, kā mākou hana honua hou loa no ka mākeke Indonesia.

Ma waho aʻe o ka animation o nā keiki, hoʻolālā mākou e hoʻonui hou aku i ka ʻoihana EdTech e ulu wikiwiki nei a me ka mākeke laikini a me ka mākeke kūʻai. Ma muli o kēia, ua hoʻomaka mākou i ka hana hana ʻO nā kaʻa Monsta kupaianaha, he hōʻike i hoʻolālā ʻia e hāʻawi iā ia iho i kā mākou ulu ʻana i nā huahana mea kūʻai aku.

Pehea ʻoe i hele ai mai ka mea lawelawe i ka mea hana maʻiʻo?

Ua lilo mākou i mea hoʻolalelale a me nā mea hoʻomaʻamaʻa no kahi kokoke i 15 mau makahiki a ma hope o kēlā me kēia kau o kahi papahana a mākou i hana ai, pono mākou e hoʻokumu hou i ko mākou kūlana hana no ke kau aʻe. ʻAʻohe o mākou hoihoi i nā papahana a mākou e hana nei. Ma hope ua hoʻoholo mākou he ala maopopo ʻole kēia o ka hana ʻoihana a pono mākou e hana e hoʻokumu i ka mana noʻonoʻo hou i kā mākou papahana. ʻO ia ka mea e lilo i ʻoihana ʻoihana, hoʻomaka i ke kūkulu ʻana i kā mākou IP, a hoʻoulu i ko mākou makemake i ka haʻi moʻolelo.

I ka makahiki 2010, ua neʻe ka hui i kēia kuhikuhi a komo i ka wahi hana IP, e hoʻomaka ana i ka manaʻo o ka hōʻike kaulana. Motu Patlu - e hoʻokuʻu ʻia i ka makahiki 2012 ma Nickelodeon. Ua hoʻomaka kēia i ka waihona maʻiʻo o ka studio.

Ma 2015, ua hana ʻo Cosmos-Maya i kahi hoʻolālā hoʻolālā e hele i ke ao holoʻokoʻa me kāna IP pili honua mua, Eena Meena Deeka, i hoʻokuʻu ʻia ma ka mākeke ʻEulopa, no laila mākou i hana ai i kahi kahua kikohoʻe a me kahi ʻēheu laikini / kalepa ma lalo o ka inoa ʻo Wow Kidz. Loaʻa iā Wow Kidz kāna pūnaewele multi-channel ponoʻī ma YouTube, kahi e mālama ai i 54 miliona mau mea kākau ma 18 mau ʻōlelo ma waena o 34 mau kahawai.

Ma ka makahiki 2016, ua hoʻokumu ʻo Cosmos-Maya i kahi kūlana alakaʻi ma ka mākeke me ka ʻumi TV series i ka hana like ʻana, e hana pū ana me nā inoa kaulana i ka ʻoihana ʻona a me ka honua holoʻokoʻa e hana ma kahi o 25 mau manawa i kēlā me kēia mahina. I ka makahiki 2017, ua hoʻohui ka hui i kāna kuleana mākeke ma 60% o ka hana ʻana i ka home animation ma India a me Emerald Media, i kākoʻo ʻia e KKR, i lilo i ʻāpana o kahi kuleana mana i ka hui.

He aha kāu e ʻōlelo ai ʻo nā luʻi nui loa e kū ai ka noiʻi ma 2021 ʻoiai mākou āpau e kū nei i nā ʻoiaʻiʻo o COVID e hoʻomau nei i ka honua?

Manaʻo wau e like me ka hapa nui o nā ʻoihana ʻoihana - waena a ʻaʻole waena paha - ʻo ka paʻakikī nui loa i ka makahiki 2021 ʻo ka hoʻoponopono ʻana i kā mākou hana / kaʻina hana e mālama i ka hoʻopaʻa manawa like me mākou i hana ai i ka makahiki 2020, ʻaʻohe o kā mākou hana. hale hoʻokipa. Ua ʻeleu mau mākou i ka hoʻololi ʻana i ka loli a ua hiki ke ʻike i kā mākou mele i ke ʻano maʻamau hou. Hoʻopaʻa ʻia nā manawa hana a me ka hāʻawi ʻana i ka manawa me ka ʻole o ke kuʻikahi. Ua hui pū ʻia kā mākou limahana holoʻokoʻa ma Cosmos-Maya e hōʻoia e hoʻokuʻu ʻia nā hōʻike a me nā papahana āpau i hoʻolālā ʻia i ka makahiki 2020 e like me ka mea i hoʻonohonoho ʻia, a ke manaʻo nei mākou e wehe i nā kinks i kēlā kaʻina hana (inā loaʻa) e hoʻomaʻamaʻa i kahi kaʻina hana. . Manaʻolana mākou e hoʻi i kahi kūlana e like me ka mea maʻamau kahiko.

He aha nā mea hana hoʻonani e hoʻohana ai kāu hui e hana i nā animation?

Ma ka hapa nui o kā mākou hana, no ka animation 3D hoʻohana mākou i ka Maya mai Autodesk a no ka animation 2D hoʻohana mākou i Flash mai Adobe. No ka rendering, hoʻololi mākou a hoʻohana i nā ʻenehana ʻē aʻe: ua hui pū mākou me Epic Games 'Unreal Engine (ʻike ʻia no nā mea kūʻai maikaʻi loa e like me Fortnite) no ka hana ana i ʻO nā kaʻa Monsta kupaianaha. Ma waho aʻe o kēia, ke hana nei mākou i ka hoʻomohala ʻana iā Toon Boom Harmony e wikiwiki i ka hopena o ka animation 2D. No ka hōʻoia ʻana i ka nānā ʻana i ka hana kūpono a me ka manawa kūpono a me ka lawe ʻole ʻana i nā kaʻina hana āpau, loaʻa iā mākou kā mākou lako polokalamu ponoʻī.

Titous

ʻEhia ka poʻe e hana nei ma ke keena i kēia manawa?

Ke neʻe nei mākou e lilo i hale hoʻonaʻauao paʻa ponoʻī ponoʻī me ka hopena-a-hope a me ka hiki ke hoʻokō piha. ʻO kahi hui o kahi kokoke i 1.200 mau mea pena kiʻi a me nā ʻenehana e kōkua iā mākou e hoʻokō i kēia pahuhopu.

He aha kekahi o nā hiʻohiʻona kiʻekiʻe e hiki iā mākou ke ʻimi i 2021 mai Cosmos-Maya?

E loaʻa iā mākou kahi ʻano like ʻole o nā animations, mai kahi manaʻo noʻonoʻo a me ka stylistic, ʻoiai e mālama ana i kā mākou mau kikoo hoʻopuka kikoʻī. E like me ka mea i ʻōlelo ʻia, ʻoi aku ka nui o nā kiʻiʻoniʻoni honua a me ʻehā a ʻelima mau hōʻikeʻike a me nā kau i hoʻonohonoho ʻia no 2021. E hana mākou e hoʻonui i kā mākou ʻoihana hana hui, ʻo ia hoʻi ka hoʻonui ʻana i kā mākou hiki i ka honua, kōkua pū kekahi iā mākou e hoʻokō maikaʻi loa. ka lehulehu a me kona ʻono ma nā ʻāina like ʻole a me ke ʻano o nā kumuhana a me nā kumuhana i makemake nui ʻia e nā ʻohana a me kā lākou mau keiki e ʻimi.

Ke hoʻohana nei mākou i kēia ʻike no ka lawe ʻana i nā moʻolelo o kēia wā a me nā moʻolelo oʻo i ka wā e hiki mai ana a hoʻololi i kā mākou kōpili ma mua o ke kula maʻamau a me nā ʻano keiki. Eia kekahi, ke ʻimi nei mākou e hoʻolauna i nā mea hoʻomohala hou me kā mākou mea kūʻai maikaʻi loa e like me Motu Patlu ka mea i hoʻomaka e huki i ka lehulehu ma ka mākeke ʻEulopa.

He aha kou manaʻo e pili ana i ka ʻoihana animation ma India?

He ʻumi makahiki i hala aku nei mai ka wā i hānau ʻia ai ka ʻoihana hoʻohiwahiwa a nā keiki India, ʻo ia ka ʻoihana hana waiwai naʻauao. ʻIke mākou i ka nui o ka hoʻomohala ʻana i kēia wahi, me nā mea pena akamai a me nā ʻenehana me ka leo o kēia wā e neʻe mai ana ma luna o ka moku. He ʻokoʻa loa ka ulu ʻana o ka ulu ʻana no ka ʻoihana ʻoniʻoni India, kahi hapa o ia mea e noho ana i nā ʻano no nā keiki, a ʻo kahi hapa nui o ka pae e hiki mai ana o kēia ʻoihana aia i ka ʻokoʻa o ke ʻano a me ka lehulehu. Manaʻolana mākou e ʻike i nā maʻiʻo kanaka makua hou aʻe e hele mai ana no nā pūʻulu makahiki like ʻole, me nā holomua koʻikoʻi no nā maʻiʻo pākeke animated pū kekahi.

He aha kāu makemake e ʻike ai e pili ana i kāu studio e pili ana i ka animation a me nā ʻoihana ʻike keiki a puni ka honua?

Inā hiki iā mākou ke wehewehe i kā mākou studio ma kahi pōkole, ʻo ia: ʻōpio, uila-wikiwiki a ikaika. Ua hoʻomaka mākou i kā mākou hoʻonui hoʻonui ma mua o hoʻokahi mau makahiki i hala aku nei a ʻike ʻia ko mākou makemake i kā mākou ʻoihana ʻoihana o kēia manawa, ma loko a ma waho o India. He akamai mākou, hoʻokolohua, a ʻike ʻia no ka mālama ʻana i ka maikaʻi i kā mākou hiki ke lawe. No ka poʻe me ka puʻu noʻeau, kahi ʻike no ka wahi media a me ka manaʻo ʻoihana, ʻo Cosmos-Maya kahi wahi e hohola ai i kou mau ʻēheu. ʻO kā mākou ulu ʻana i nā makahiki ʻewalu i hala iho nei e hōʻike ana i ko mākou ʻike e lilo i mea ola hoʻomohala ponoʻī.

He aha kāu makemake e pili ana i ka hana animation?

ʻAʻole i hoʻopaʻa ʻia ka animation e nā manaʻo o ka ʻike o ka ʻoiaʻiʻo. ʻO kēlā me kēia kiʻi i hiki i ka noʻonoʻo kanaka ke synthesize, hiki ke hoʻokō i ka animation. He ʻano ʻano ia e hāʻawi maoli iā ia iho i nā moʻolelo maikaʻi loa. No kahi hapa o ke kumukūʻai a me ka hoʻokomo logistic, hiki i nā mea hana maʻiʻo ke loaʻa i ka moʻolelo wikiō surreal mai ka animation i hoʻohālikelike ʻia me ka hana kiʻiʻoniʻoni ola maʻamau, ʻike ʻia hoʻi i ka ulu ʻana o ka ʻoihana lawelawe CGI, i koi ʻia e nā alakaʻi e ʻimi nei. kā lākou mau kapuaʻi hana ma ka loaʻa ʻana o nā honua maoli maoli i hāʻawi ʻia i loko o kā lākou ʻike ma o ke kilokilo o nā hopena kūikawā a me nā animations. Hāʻawi ka Animation i kēia lā i kēlā me kēia ʻano. Mai nā kiʻi kiʻi ʻoniʻoni a nā keiki pupule, nā kiʻiʻoniʻoni a me nā ʻike hoʻonaʻauao, i ka hoʻomākeʻaka makua a me ka ʻōlelo politika, ua hoʻohana nā mea hana kiʻiʻoniʻoni i kēia ʻano e hāʻawi i kahi semiotic hohonu i kā lākou moʻolelo e ʻike ʻia ma nā kiʻiʻoniʻoni nui e like me Paʻahau o Ma hopea i ʻole i nā kiʻiʻoniʻoni ʻeleʻele e like me ʻO Waltz me Bashir. Ma kahi e ʻoi aku ka nui o nā kiʻiʻoniʻoni ma mua o ke ola, hāʻawi ka animation i nā mea nānā i kahi ʻano hou loa e makaʻala.

He aha ka mea e hiki mai ana no Cosmos-Maya?

Ke hoʻoikaika nei ka ʻoihana e hoʻonui i ka hōʻailona ʻoihana ma ka honua. Ke hoʻokūpaʻa nei mākou iā mākou iho i ke keʻena kiʻiʻoniʻoni keaka, me Dogtanian a me ʻekolu Muskehounds, ʻO kā mākou hana hui pū me Apolo Films ma 2021 a me nā papahana kiʻiʻoniʻoni ʻē aʻe e hiki mai ana. Ua hui pū mākou me ka mea hana Italia Gruppo Some no ka māhele aʻe o kā mākou poʻo inoa Leo DaVinci. Ke piʻi nei ka ʻenehana kikohoʻe e ʻike i $ 1,336 biliona waiwai ma 2022E a ke hana nei mākou i ka hapa nui o kēlā me kēia ʻīniha o kēlā ulu.

Ua hoʻohana ʻo Cosmos-Maya i ka makahiki 2020 e hoʻonohonoho pono iā ia iho e holo i ka ulu nui o ka makemake no nā ʻike o nā keiki mai ka hoʻonui ʻana o ke aniau o OTT a me ka TV uku. Hāʻawi kā mākou hāʻawi a hāʻawi i ka lima laikini ʻo Wow Kidz i ka 2D a me 3D animated content mai ʻAmelika ʻĀkau, ʻEulopa a me Asia Pacific ma waena o nā mākeke ʻē aʻe. Ke hana nei ka hui i ka lele a me nā palena i nā ala āpau o ka spectrum animation. ʻO EdTech ka māhele ʻōpio a me ka wikiwiki o ka ulu ʻana o Cosmos-Maya a manaʻo ʻia ʻo ia e helu no 20% + o ka loaʻa kālā no ka FY 2022E. ʻO mākou ka hoa ʻike punahele o EdTech decacorn Byju a ke kūkākūkā ikaika nei mākou me nā hui alakaʻi ma kēia wahi ma India. Eia hou, ua hana mākou i nā forays i EdTech-led OTT, e hoʻonui ana i ka L&M e loaʻa ka hohonu i ka ʻaoʻao o ka mea kūʻai aku o ka ʻoihana, e kālele ana i ka hoʻonui ʻana i ka maikaʻi animation me kekahi mau papahana kiʻekiʻe o ʻAmelika ʻĀkau - ke kumu no ia. ua waiho ʻia a ke ulu mau nei e hōʻoia i ka mālama ʻana i ka hapa nui o ka mākeke animation home India.

Ke kūkulu ʻana i nā hana mua ma FY 2020A no ka International Service Work, ua hiki i ka hui ke hopu i nā papahana kiʻekiʻe, kiʻekiʻe kiʻekiʻe e like me Alii o ka tennis, Mōʻī o nā mōʻī, etc. a e ulu mau ana lakou mahope o lakou.

E aʻo hou ma cosmos-maya.com.