"Akuyendetsa Nkhondo Padziko Lonse Lapansi"? Makanema akuwonetsedwa pakulengeza konse kwa PVOD
Lingaliro la Universal kuti libweretse mndandanda wa mabanja womwe ukuyembekezeredwa kwa nthawi yayitali ku DreamWorks animation Akuyenda Padziko Lonse Lapansi m'nyumba za mtengo wa maola 48 wobwereka $ 19,99 panthawi yamakanema otseka a COVID-19, akuti adapeza $ 95 miliyoni m'maz renti m'masiku 19 oyamba atatulutsidwa. Ndi mawu a VOD mokomera situdiyo pafupifupi 80%, Universal idayika ndalama pafupifupi $ 77 miliyoni zandalama asanayambe kugulitsa. Komabe, gawo lomwe silinadziwikirali limadzutsa mafunso pazomwe zingakhudze ndalama zomwe zikukwera kumtunda kwamafilimu, poyerekeza ndi zotchipa zotsatsa mawindo, zosangalatsa zapanyumba, komanso tanthauzo la ubale wamtsogolo pakati pa studio zopanga ndi kanema.
Kuyesera kwa PVOD kunali kopambana Matebulo a Universal idalengeza Lachiwiri kuti ipitiliza kumasula malo owoneka bwino pazosowa komanso m'malo ochitira zisudzo. Mawuwa adalimbikitsa kwambiri kubwezera kuchokera ku kanema wamkulu: mawu omwe adagawidwa pakati pa studio ndi owonetsa kuchokera pa 50/50 mpaka 60-65 / 40.
Malo owonetsera AMC , Chingwe chachikulu kwambiri ku United States UU. Ndipo mwiniwake wa chiwonetsero cha ku Europe a Odeon, anali woyamba kulengeza kuti sadzawonetsanso makanema a Universal m'malo ake 1.000 padziko lonse lapansi: "Kusintha kwakukulu uku kuchokera ku Universal kupita kubizinesi yomwe ikupezeka pakati pa makampani athu awiri sikuti ndichachinthu china koma choyipa kwa ife ndipo ndiosavomerezeka ku AMC Entertainment, "a CEO a Adam Aron adalembera Purezidenti wa Universal Donna Langley.
Universal anayankha AMC:
“Cholinga chathu kumasulidwa Zovuta: ulendo wapadziko lonse lapansi Ku PVOD kunali kupereka zosangalatsa kwa anthu omwe amathawira kwawo, pomwe makanema ndi mitundu ina ya zosangalatsa sapezeka. Kutengera kukhudzidwa mtima ndi kanemayo, tikhulupirira kuti tayenda bwino. M'malo mwake, kupatsidwa mwayi wokhala osayambira Zovuta: ulendo wapadziko lonse lapansi, zomwe sizingangoletsa ogula kuti asaone filimuyo, komanso zikadakhudza anzathu ndi ogwira nawo ntchito, lingaliro linali lomveka.
Khumbo lathu nthawi zonse lakhala kuti tiwonetse zosangalatsa moyenera kwa omvera ambiri. Timakhulupirira mwamphamvu zosewerera ndipo sitinanene chilichonse chotsutsana. Monga tanena kale, mtsogolomo, tikukhulupirira kugawa makanema amtsogolo molunjika m'malo owonetsera, komanso ku PVOD pomwe malo ogawawa akumveka. Tikuyembekezera zokambirana patokha ndi anzathu akuwonetsero, koma takhumudwitsidwa ndi kuyesayesa uku kooneka ngati mgwirizano kwa AMC ndi NATO kusokoneza malingaliro athu ndi zochita zathu. ”
il Mgwirizano wapadziko lonse wa eni cinema (NATO) idalowanso ndi Universal, ndikupereka chikalata chofotokoza kuti zomwe sizinachitikepo zachitetezo chanyumba ku mliri sizikusonyeza "kusintha kwa malingaliro owonera makanema ogula," ndikuwonjeza kuti "pomwe Universal atha khalani okhutira ndi zotsatira za PVOD za Akuyenda Padziko Lonse LapansiZotsatira izi siziyenera kutanthauziridwa ngati chizindikiro cha "chatsopano" ku Hollywood. "Purezidenti ndi CEO wa NATO a John Fithian adati," Universal ilibe chifukwa chogwiritsa ntchito zochitika zachilendo m'malo omwe sizinachitikepo ngati mwala wopewera kutulutsa makanema ... Tikukhulupirira kuti makanema atatsegulidwanso, ma studio apitilizabe kupindula ndi box office yamakanema apadziko lonse lapansi, ndikutsatira kukhazikitsidwa kwanyumba kwachikhalidwe “.
Situdiyo idayankha, ikudabwa ngati AMC ndi NATO akuchita chiwembu, zomwe bungwe lazamalonda lidakana: "Tsoka ilo, Universal ili ndi chizolowezi chowononga kulengeza zisankho zomwe zikukhudza omwe akuwonetserana nawo osakambirana nawo. , ndipo tsopano kuti timuneneze. zopanda maziko popanda kufunsa anzawo ".
Zinthu zidayamba kutentha Lachitatu Mphatso za Cinema Mwini wa gulu la Cineworld komanso ku Europe International Union of Cinemas (UNIC) adawonjezera chidwi chake pazokambirana.
Cineworld akuti:
"Universal unilaterally adasankha kuswa kamvedwe kathu ndipo adachita izi pakakhala zovuta za COVID-19 pomwe bizinesi yathu idatsekedwa, ogwira ntchito opitilira 35.000 ali kunyumba ndipo tiribe tsiku lomveka bwino loti makanema athu atsegulidwenso.
Lingaliro la Universal ndilosayenera kwathunthu, ndipo, silikugwirizana ndi machitidwe abizinesi, mgwirizano ndi kuwonekera poyera. ...
Cineworld adayamba zaka 90 m'makampani ndipo anali omasuka kuwonetsa kanema aliyense malinga ngati malamulowo amalemekezedwa osasinthidwa ndimachitidwe amodzi. Lero tikufotokozeranso kuti sitikhala akuwonetsa makanema omwe salemekeza mawindo, chifukwa sizimatipatsa tanthauzo lililonse lazachuma. Tili ndi chidaliro chonse pakampani pakampani pano.
Palibe amene ayenera kuiwala kuti zisudzo zamakampaniwa zidapanga ndalama zofika $ 42 biliyoni chaka chatha ndipo omwe amagawa nawo gawo anali pafupifupi $ 20 biliyoni. "
Kalatayo idafotokozanso mwachidule zokambirana pakati pa CEO wa Cineworld Mooky Greidinger ndi Purezidenti wa Comcast a Brian Roberts kutsatira kulengeza kwa PVOD mu Marichi:
“Mawu abwino a gulu lanu ndi achabechabe ngati sitingakukhulupirireni ngati mnzanu. Uthenga womwe atolankhani adamasulira ndi: "Hollywood imaswa zenera", sichowona! Anzathu onse akutiyimbira foni munthawi yake ndipo akutiuza kuti pakadali pano akufuna kufupikitsa zenera la makanema omwe atulutsidwa kale pomwe makanema atsekedwa, koposa zonse atitsimikizira kuti sipadzakhala kusintha kulikonse mawindo awo kamodzi Bizinesi yamafilimu yabwerera. Tsoka ilo, ndidaphonya uthenga wofananira kulengeza kwa Universal ... sikuti Universal idangodzipereka pazenera lamtsogolo, koma Universal ndi studio yokhayo yomwe idayesera kuthana ndi zovuta zomwe zilipo ndikupereka kanema woyamba & # 39; tsiku ndi tsiku '. zomwe sizinafalitsidwe. "
UNIC idagwirizana ndi malingaliro a NATO:
“Magwiridwe a Ma Troll Mawu Akuyenda Iyenera kuwonedwa, ndikuwonedwa kokha, potengera zochitika zapadera zomwe zidachitika ndikukhazikitsidwa kwake komanso nthawi zomwe sizinachitikepo. Pomwe gawo limodzi mwa magawo atatu a anthu padziko lapansi pano ali mumtundu wina wa coronavirus lotseka ndipo 4% yokha pazowonetsa makanema padziko lonse lapansi ndi zotseguka, sizosadabwitsa kuti ambiri apita ku VOD ndi ntchito zina zofananira. ...
Ngakhale zotsatira za mutuwu mosakayikira zili ndi chifukwa chambiri chotsatsa chifukwa, zomwe zidakonzedweratu nthawi imeneyo, ziwonetsero zamasewera. Kutsatiraku kunalinso m'modzi mwa makanema ochepa a ana omwe adzafike pamsika pompano. … Aliyense amayenera kusintha zina ndi zina pamoyo wake watsiku ndi tsiku ndipo izi zikuphatikiza owonera kanema. Komabe, izi siziyenera kuwonedwa ngati chizindikiro chosintha zokonda malinga ndi malingaliro a anthu; Kupatula apo, ndikofunikira kukumbukira kuti 2019 inali chaka cholemba kwa zisudzo padziko lonse lapansi ".
