Nippon TV imakulitsa bizinesi ya VTuber kutsidya lina ndi VShojo
Nippon TV, gulu lotsogola lotsogola ku Japan, lalengeza lero kuti likubweretsa bizinesi yatsopano pachimake. Kampaniyo ikukulitsa V-Clan, bizinesi yake ya VTuber (Virtual YouTuber), kutsidya kwa nyanja kuti ipange ndi kupanga zinthu za VTuber. VTuber ndi avatar ya YouTuber yopangidwa ndi zithunzi za 2D kapena 3D.
Monga gawo la zoyesayesa zake zokulitsa maukonde padziko lonse lapansi, Nippon TV ikugwirizana ndi VShojo, bungwe lotsogola la VTuber ku North America. Monga gawo la mgwirizano watsopanowu, VShojo VTubers asanu ndi atatu omwe adagwira ntchito makamaka ku North America alowa nawo V-Clan Network ya Nippon TV. Kulengeza kudapangidwa lero ndi Motoyuki Ooi, New Business, Ofesi ya Purezidenti ya Nippon TV.
Zakhazikitsidwa mwalamulo mu 2018 ndi masomphenya "kutenga VTubers ku siteji yotsatira", bizinesi ya VTuber ya Nippon TV inayendetsedwa ndi V-Clan Network, yomwe imathandizira mabizinesi a VTubers kudzera pa mapulogalamu a pa TV, kusonkhana zochitika, mgwirizano wamtundu ndi zina zoyambira; ndi V-Clan Studio, yomwe imapanga ziwonetsero, zotsatsira zochitika komanso zolembedwa ndi VTubers. Maukonde pakadali pano ali ndi anthu opitilira 300 a VTuber komanso olembetsa pafupifupi 8 miliyoni.
Kuphatikiza apo, mgwirizano watsopanowu ndi VShojo umatsegulira njira zopangira zinthu zapadziko lonse lapansi, kutengera luso la Nippon TV kuti liwonetse VTubers, komanso mapulogalamu achingerezi omwe ali ndi VTubers ochokera ku V-Clan Network.
"VTubers ikukula pamlingo wodabwitsa osati ku Japan kokha koma padziko lonse lapansi ndipo ndikukhulupirira kuti adzapitiriza kukula ngati mtundu watsopano wa zosangalatsa," adatero Motoyuki Ooi, New Business, Ofesi ya Purezidenti, Nippon TV. "V-Clan idzagwiritsa ntchito luso lachitukuko ndi kupanga zomwe Nippon TV yapeza popanga mapulogalamu ndipo idzatengeranso zochitika ndi chidziwitso chomwe apeza poyendetsa bizinesi ya VTuber, kuti apereke zomwe zingasangalatse mafani padziko lonse lapansi. Mgwirizano wathu ndi VShojo ndi gawo lofunikira kwambiri ndipo ndikuyembekeza kulimbikitsana wina ndi mnzake kuti achite zatsopano zomwe zimadutsa malire ”.
Justin "theGunrun" Ignacio, CEO wa VShojo Inc. anati, "Pamene makampani a VTubing akukula, ndimayamikira kuphunzira ndi ulemu wa anthu omwe adatsogolera. Ku VShojo, timazindikira Japan ngati kholo la chikhalidwe chomwe tikufuna kukula padziko lonse lapansi. Pogwirizana ndi Nippon TV, timawona mwayi wogwira ntchito ndi munthu amene amalemekeza ufulu wopanga zomwe timapereka talente yathu ndikuthandizira masomphenya athu ambiri. Monga Nippon TV ili ndi mphamvu pamsika wa ku Japan ndipo ndife opambana kwambiri ku US, mgwirizanowu udzalola makampani athu onse kuti azichita bwino padziko lonse lapansi pamene akukhazikitsa zofunikira pamakampani a VTuber.
Zina mwazinthu zapadera zomwe Nippon TV yatulutsa mderali ndi ZINTHU ZABWINO, chochitika cholipidwa chokhamukira pompopompo chomwe chidapangitsa chidwi chochulukirapo ndikuyika pachisanu ndi chimodzi pazochitika zapadziko lonse za Twitter, ndi VTuber Fes. Underline Mothandizidwa ndi COMP, chochitika chothandizira nyimbo zotsatsira pompopompo chomwe chinasonkhanitsa anthu opitilira 60.000 tsiku limodzi kuti akonze chiwonetsero chachikulu chokwanira kuti bwalo lamasewera.
Kuphatikiza apo, kampaniyo imalimbikitsa bizinesi yake ya VTuber kukhala bizinesi yake yayikulu yopanga zomwe zili pa TV. Mu Julayi 2021, pulogalamu ya Nippon TV Pulogalamu V ikani osangalatsa enieni ndi VTubers otchuka mu malo omwewo kuti apereke chidziwitso chatsopano cha TV cha alendo enieni ndi enieni akubwera pamodzi kuti atenge nkhondo ndi masewera.
M'tsogolomu, V-Clan ikukonzekera kutenga kupititsa patsogolo mapulogalamu ndi zochitika ndi kupanga nyimbo ndi zomwe zili ndi VTubers zodziwika bwino kumagulu apamwamba. Kuphatikiza apo, V-Clan ikhazikitsa njira zoulutsira nkhani zomwe zimayang'ana kwambiri kuwulutsa kwawayilesi wawayilesi Pulogalamu V, ndi VTubers monga otsogolera akuluakulu ndi Up-Station, webusaiti yomwe imagwira ntchito zonse zokhudzana ndi VTuber.
