Caster Semenya Mapfupi anoratidzira biology, runako uye zvisingawanzo kurambidzwa
Situdiyo yeAnimation Le Cube, kambani yekugadzira Final Frontier nesangano Wunderman Thompson Singapore vakabatana nemauto kuti vagadzire firimu rine simba uye rine hupenyu remushandirapamwe waLux we "Born This Way", vachitsigira mutambi Caster Semenya mukuyedza kwake kukwikwidza mumitambo yaanofarira mumutambo mukuru. uye makwikwi emumunda munyika.
Kubva 2018, Semenya akarambidzwa kuita zviitiko zvese zviri pakati pe400 metres uye kiromita imwe nekuda kwemazinga etesterone pamusoro pepamusoro akatarwa neWorld Athletics. Pamberi peTokyo Olympics yegore rino, mhando iri kutsigira mushandirapamwe wekubvisa kurambidzwa.
“Sechiratidzo, Lux agara achitenda kuti vakadzi havafanirwe kutongwa nezvitarisiko zvavo. Ndichiri kushanda pachirongwa chine chekuita nemitongo inowanzosangana nevakadzi, ini nemumwe wangu Ai-lin taida kutaura nezvayo neimwe nzira,” akatsanangura Ricardo Tronquini, Creative Director, Wunderman Thompson. uye sei, kunyangwe achibvunzwa nezve murume wake uye kurambidzwa neWorld Athletics, agara akamira pamusoro pekutongwa zvine hutsinye uye kutukwa kurwisa chikonzero chake neruremekedzo. Saka isu tine pfungwa iyi yeBorn This Way. "
Wunderman Thompson creative director Ai-lin Tan akawedzera, "Caster akaberekwa aine hyperandrogenism uye sezvaanogara achitaura," ndiri mukadzi. Ndakabarwa kudai. "Pfungwa yedu yakabva pakuziva kuti vatambi vazhinji vane shasha vanozvarwa vaine extraordinary biology - ndizvo zvinoita kuti vaite semagamba. Asi kusiyana naCaster, vanopembererwa, kwete kutukwa kana kurambidzwa. Saka takaronga kugadzira firimu remapopayi rairatidza. kutsigira kurwira kwaCaster. "
Yakatakurwa nemakona ane simba uye inokurumidza kutsetseka shanduko, iyo animation inoratidzira vanomhanya, vanoita zvekurovedza muviri uye vanoshambira vanofemerwa nevatambi vemazuva ano vane mifananidzo, vachiita zvinoshamisa zvemuviri.
"Takanzwa kuti bhaisikopo remapopayi raizove nzira yakanakisa yekuratidza zvinoshamisa biology yevatambi ava uye kugadzira maitiro aizoita kuti nyaya yaCaster ibude pachena. Saka takatsvaga zvakanakisisa munzvimbo iyi ndokutanga mubatanidzwa wekushandira pamwe neFinal Frontier. kupa hupenyu kune pfungwa yedu ". akadaro Marco Versolato, Chief Creative Officer, Wunderman Thompson.
Sarudzo yekushanda muframe-by-frame cel-animation yaive nzira yemaune yekubatsira nekusimudzira kutaurwa kwenyaya. Director Ralph Karam vakatsanangura, "Isu taida kugadzira inodziya, yakanyanya organic kunzwa kune mhedzisiro yese, tichivavarira kubatanidza vateereri nerwendo rwemanzwiro aCaster," achiwedzera, "Chinangwa changu chaive chisiri chekungotaura nyaya yaCaster. nyudza vateereri munyika yake. Yakagadzirirwa kufadza maziso paunenge uchibata mweya. "
Iyo ruzha dhizaini uye zita rinoumbwa nekambani yekugadzira odhiyo, DaHouse Audio, mukundi weCannes Lions Titanium Shumba muna 2019 yemushandirapamwe weUncensored Playlist.
"Chinetso chacho chaiva chekubudisa chimwe chinhu chinokurudzira chakaramba chiri mupfungwa dzevanhu - chaifanira kushanda sechinhu chinoshamisa uye chepfungwa. Iri rwiyo rwepop, asiwo inzwi rine maitiro akawanda uye kugadzirwa kwezwi, "akadaro Lucas Mayer, shamwari ye. DaHouse uye mutungamiriri wemimhanzi. "Takashanda nemabhinaural maodhiyo muinjini yekusanganisa odhiyo, kwaunogona kuona chinhambwe chekurira uye stereo haingori kuruboshwe nekurudyi, asi kwakatenderedza musoro wako. Iteerere nemahedhifoni; chiitiko chinoshamisa. "
Wunderman Thompson Musoro weNhepfenyuro, Gerri Hamill, akati, "Yakanga iri marathon kuti firimu iri risvike kumagumo. Hatina kukwanisa kuzviita pasina fantastic Final Frontier maqembu akatidzinga kubva kumahofisi avo eSingapore neBuenos Aires. It chaive chakagadzirwa.chokwadi chepasi rese nekutungamira kubva kuMadrid, kuchiitwa nevanyori vekuEurope, South America neAsia; tisingarevi mimhanzi uye ruzha rweDaHouse muBerlin neSao Paulo. Nechikwata chedu chekugadzira mumba, Chameleon anopawo rutsigiro rwakakosha , zvakatitorera inopfuura mwedzi mitatu kugadzira firimu racho rose.
“Mushandirapamwe unoshamisa wakadaro mhedzisiro yekuedza kwepasi rose kwezvikwata pasi rese. Kubva kuSingapore kuenda kuBuenos Aires kuenda kuMadrid, mhedzisiro inoratidza izvo kushanda kure kunogona kuwana. Iyo yakagadziridzwa uye yakagadziridzwa sisitimu iyo Final Frontier neLe Cube vakagadzirisa mumakore gumi apfuura, "akadaro Gus Karam, Final Frontier cofounder uye mugadziri mukuru.
Hinoti Joshi, Business Director weGlobal Lux, akati: “Ndiri kufara nemugumisiro! Nyaya inofamba yakadaro yakanyatsotaurwa kuburikidza neanimation. Firimu iri rinoburitsa kurwisana kwaCaster nerusarura, rusarura uye kodzero dzake semukadzi. Mazuvano, vakadzi vachiri kugara vachitongwa nematarisiro avanoita uye vanosarudza kutaura zvavanoda. Tiri naCaster anove mukadzi anodada asina ruregerero. Uye isu tinobatana naye kurwira kupidigura mutongo weWorld Athletics unomurambidza kumhanya akasununguka kunze kwekunge atora zvinodhaka zvinodzvinyirira mahormone. Tose tiri pamwe chete kuti tichinje mamiriro ezvinhu. "
Tarisa iyo Ndaka zvarwa ndaka dai movie here. kutsigira mushandirapamwe we "I Stand with Caster", chikumbiro chepamhepo chiripo chekuti usayine https://bit.ly/istandwithcaster.
Tsvaga zvimwe nezve zvidzidzo pa finalfrontier.tv/lecube.tv.
