Vagadziri vemafirimu vari kuchinjika sei nekukwira kwemitambo chaiyo

Kumanikidzwa kwenguva, varongi vari kuwedzera kana kushoma kuvandudza, uye parizvino nzira dzinoverengeka dzakagamuchirwa (Pfupi reSvondo rine kutenderera kwakanaka). Vatungamiriri uye vanogovera vanocherekedza iwo maratidziro emutambo wega wega pavanofunga kuti vorega basa ravo riratidzwe Asi maitiro avo anogona zvakare kuumbwa nekufungisisa kwakapamhama: zvinorevei kutora chikamu mumhemberero isina nharaunda? Uye ichi chingave ramangwana here?

Kuna Thomas Renoldner, mutambo wepamhepo uri nani pane chero chinhu. Firimu rake Handizive chii, iri kugoverwa, yakagamuchirwa muAnn Arbor. Kana mutambo wacho wachinja kuti urarame nekurarama, yakachengeta firimu rayo papurogiramu uye ndokutora chikamu mumibvunzo iri kure nemhinduro. "Yakanga iri nguva yekuvhiringidzika", anodaro, "mhando yekupunyuka zvishoma kubva [kumatambudziko] uye ini ndakawana zvakanaka kusangana nemweya wenzvimbo yedu yehunyanzvi". Mari yaisave dambudziko: "Ini ndoda kuvapa mari pane kukumbira mutero - mune ino mamiriro uye nemutambo uyu."

Caroline Attia anobvumirana nazvo. Firimu rake kuchamhembe Mwenje achangotanga mutambo wake, "panguva yakaipisisa". Kuongorora kwaro kunotevera kuchave mune yepamhepo edition yeAubagne Mutambo. "Ini ndinofunga ndiwo mukana wakanaka panguva ino yakakosha kuendesa firimu kuvanhu," anodaro. Chaizvoizvo, iyo bhaisikopo ichangotenderedzwa kwezuva rimwe chete, "kuti irege kukanganisa chero kumwe kuongorora kwemutambo".

Sekuratidzira kwaAttia, mhemberero dzakatarisana dziri kutyisidzira hushoma hwecosystem yekuparadzirwa kwemafirimu mafupi, uko kutamba pamhepo kunokwanisa kudzivirira basa kubva kutarisirwa nemimwe mitambo kana vatengi. Chibvumirano chekupona chakatangwa kuMutambo weFirimu kumisikidza zvisaririra zvenguva pfupi kumitemo yemabhizimusi. Inopfuura zana mhemberero nemamwe masangano muUnited States akasaina kusvika zvino - nhamba yakanaka, asi chidimbu chidiki cheiyo indasitiri.

Semusoro weMiyu Distribution, Luce Grosjean anomiririra rakakura rorongedzo rwevanogadzira mafirimu vagadziri uye akati wandei mhemberero vakasvika kwaari mumavhiki apfuura. Kazhinji, mafirimu ari kubvunzwa akatotengeswa kumakiteshi akaita saArte, izvo zvinoisa zvipingamupinyi mukushambadzira: "Magero anogona kuchinjika, asi kana mhemberero dzikasaedza, zvakaoma kuvapa kodzero ... kufunga matambudziko edu uye kungoedza kuagadzirisa. Pane zvinopesana, vamwe vanofara kutamba mutambo we geo-kurambidzwa uye kubhadhara ".

Mari inogona kuva clincher. Apo varongi veiyo SXSW chaiyo fungidziro yakapa $ 3000 yega yega yekutenderera Symbiosis e Huku yevakafa, mafirimu maviri anoparadzirwa naGrosjean kwemwedzi, akagamuchira nemufaro. Kana vari ivo vagadziri vemafirimu, chakakosha kutarisisa ndechekuti vanogona here kushandisa festival laurel. Kana zviri zveGrosjean, kana mutambo wakazivisa zviri pamutemo mutsara weiyo chaiyo-hupenyu edition iyo yakazobviswa gare gare, chero firimu rakabatanidzwa mumutsara iwoyo rinogona kushandisa zviri pamutemo laurel.

Kana firimu rakarambidzwa kubva kumitambo chaiyo nezvibvumirano zvekuparadzira zvakapfuura, inogona kurasikirwa nechikamu chakakura chevateereri vayo. SaTheodore Ushev, director we Iyo fizikisi yekurwadziwa kuzvitaura, mamiriro acho ezvinhu "anouraya firimu rangu. Uye handisi kufara nazvo zvachose. Ini ndinonzwisisa kuedza kwemitambo yekufambira mberi, kuchengetedza mari yavo. Uye vagadziri vemafirimu? Tiri mukubata mamiriro 22. Vakasarudzwa pamitambo [asi vasingakwanise] kuratidza mabasa edu. "

Asi kuna Ushev, dambudziko remitambo chaiyo harisi rekushandisa chete - ndere uzivi: "Kutaura chokwadi, iyi pfungwa yese inopokana nepfungwa yemitambo yemafirimu, senzvimbo inosangana nevamwe vatungamiriri, vateereri, nyanzvi ..."

Mune maonero aya, Ushev haasi ega. Sean Buckelew akabvumira Ann Arbor kuchengeta firimu rake Ini handisi robhoti kune yavo yepamhepo rwizi. Yakanga isati yaronga kuitarisa online, asi iyo coronavirus dambudziko rakachinja pfungwa dzaro. Mukufunga kwake, mutambo uyu "wakaita basa rinoshamisa, vakanyatsofamba online pa zero zero uye vakakwanisa kuti zviitike".

Asi paakapihwa kupihwa kune mumwe mutambo chaiwo, Buckelew akaramba. "Sezvo internet iri pamusoro penzvimbo chete," anodaro, "inobvisa kunakidzwa kwemutambo chero upi zvawo nekuunza vateereri vakasarudzika vevamwe vanhu kune imwe nzvimbo ... Kuratidzwa uye mamiriro akakosha zvakanyanya, asi zvinoitawo sekuti imwe pfungwa, kana uine akaenderera mberi achiratidza firimu rakafanana kakawanda mumitambo yakasiyana-siyana yainge yatama pamhepo, unogona kuiisa wega zvachose. "

Mumwe mutambo uyo wakasarudza kuchengetedza chaiwo-hupenyu chiitiko ndiGLAS. Mushure mekudzima yayo Berkeley edition mwedzi wapfuura, yakasarudza kuitisa diki-diki mutambo muLos Angeles pakupera kwegore. Izvo zvakati, mutambo uyu unogona kusanganisira zviitiko zvinoitika mune ramangwana, sekutsanangura kunoita director wadzo Jeanette Bonds: "Hatisi kupokana zvakanyanya nezvinoitika zviitiko ... asi kana nguva yasvika [yekuita imwe] tinoda kuti ive chinhu chakagadzirirwa fomati iyi "Tikaongororawo pfungwa yekukumbira imwe yero-Q & A ine maartist nevatungamiriri."

Kana iyo mwedzi mishoma inotevera ichiratidza kuti chaiwo mhemberero zvine hunyanzvi - uye zvine chekuita nekutengesa - vanogona kuramba vari chinhu chakakosha wedunhu kunyangwe dambudziko rapfuura. Renoldner anoona divi rakanaka reizvi: “Ini ndinonzwa kuti kunyange kushanya kwemafaro kwakawedzera zvakanyanya mumakumi emakore apfuura. Kushanyira mitambo yakawanda mugore hakunakidzi pasi redu. "

Nekudaro, sevamwe vese, anotenda kuti ruzivo rwepamhepo pakupedzisira harutore nzvimbo chaiyo-yehupenyu mhemberero. "Mhinduro yekupedzisira: Ndine chokwadi chekuti mutambo wepanyama - kunyangwe iwo akanaka - achapona."

(Sokutaurwa kwazvakaitwa pakutanga, chinyorwa ichi chaireva kuti SXSW pachayo iri kuronga mutambo chaiwo muzita rayo, iri iri danho chairo reMailchimp naOscilloscope. Iwo mavara akachinjwa kuratidza izvi.)