Inonzwisisika, yemahara yekudzidzisa vhidhiyo chikuva chevana

Zvakajairika Sense Networks, mubatsiri wekuita purofiti weCommon Sense Media uye nePublic Benefit Corporation, yazivisa nhasi, iyo 2021 kuvhurwa kweSensical (zhava.com), yemahara yekumhanyisa chikuva iyo inopa zviuru zvemavhidhiyo mapfupi akakodzera kuvana vane makore maviri kusvika gumi nemaviri. Chinangwa ndechekuseta mwero mutsva mumadhijitari enhau evana, sevhisi-inotsigirwa sevhisi, inonyatso kusefa mhando kuburikidza nekoramu yakasimba inosarudza zvemukati, zvichibva pakutsvagisa kwakazara kunowanikwa mukukura kwevana.

Yakatungamirwa naCommon Sense Networks CEO Eric Berger, mutungamiri weindasitiri munhau nedhijitari, ane kusarudzwa kwakaziviswa zhizha rino, Sensical ichagadzirisa zvido zvevabereki zvekunakidzwa, zvakaenzana nezera kuvana vavo, izvo zvavanofunga, zvemagariro uye kuziva zvinodiwa. Iyo raibhurari inobata uye yakasarudzwa ichave yakarongeka uye yakakamurwa muzvikamu zvitatu zvakasiyana: vana vepachikoro (makore 2-4), vana vadiki (makore 5-7) uye vana vakuru (makore 8-12).

Yese yega furemu yevhidhiyo inozoonekwa, kuongororwa uye kuyerwa nevanhu vakadzidziswa mukukura kwemwana uye raSenical rubric ichaona kuti zvese zvipfupi-zvemukati zvemukati kubva kune vakazvimirira edhijitari-vekutanga masitudiyo, ma studio uye vagadziri vanosarudzwa zvichienderana neyakaenderana maitiro ane makore gumi nemashanu. yekutsvaga uye rutsigiro kubva kuCommon Sense Media. Nekuenda pamusoro peiyo algorithm-chete sarudzo, parizvino inowanikwa pane akawanda mapuratifomu, Inonzwisisika inogadzira yakasarudzika uye inobudirira chikuva chekuita icho chinovimbisa chaiyo pfungwa yesarudzo yevana. Kune vabereki, kusiya sarudzo yezviri mukati mevanhu chaivo pamusoro pe software kuchavapa chivimbo chekuti kune vana vavo, chete mavhidhiyo akakodzera anokurudzirwa.

"Basa reSenical ndere kubatidza zvishuwo zvevana, kuda kuziva, kuvaka mabhiriji pakati pevana nevabereki vavo uye kuita kuti munhu wese ave chikamu cherwendo rwekudzidza," akadaro Berger. “Sechikuva chemahara chinopa chete mazera-akakodzera, tinobvisa zvipingaidzo zvese zvekuwana ruzivo rwakakwana uye rwakavimbika rwekuvaraidza mafomu mafomu mafupi kubva kune vanogadzira zvemukati. "Mhuri yega yega inokwanisa kuwedzera Sensical, kune yavo pacheji yavo, uye hatina kukwanisa kufara kuita nzira yakasarudzika yevabereki uye kubatana navo muchinangwa chavo chekurera vanhu vakanaka."

Achitaura nezve kuvhurwa uku, Jim Steyer, muvambi uye CEO weCommon Sense Media, akati, "Mumakore achangopfuura takaona kuputika kwezvigadzirwa nemasevhisi zvakanangana neruzhinji, asi kwete nguva dzose vachifunga zvido zvavo. "Tinotenda kuti pane mukana wakakura wekuti Sensical izadze chinhu chakakura munzvimbo ino yezvinhu zvipenyu uye neCommon Sense Networks kuti ivandudze muchadenga kubatsirwa kwenguva refu kwevana nemhuri."

Zvichienderana nepfungwa yekuti dzidzo iri pachinonyanya kukosha kana vana vachitevera zvido zvavo, iyo interface yeSensical inokurudzira kuwanikwa nekutsvaga nekupa vana mukana wekusarudza kubva kumazana ezvinyorwa / zvishuwo pavanotsvaga zvirimo. Pamusoro pezvo, vabereki vanogona kutora itsvo dzemuswe wakasarudzika wevana vavo nesarudzo yekusarudza rimwe zera reboka, kuzivisa vana kumazita ayo a) anokodzera zvirinani kuhunhu hwavo hwakasarudzika uye b) inosimudzira zvisungo zvakadzika zvisinei nekuti mhuri dziri co-kuona kana vana vari kutarisa vakazvimiririra.

Zvakajairika Sense Networks 'nemaune mafomu mafomu ekudyara anoenderana neazvino data inoratidza kuti:

• Kuona vhidhiyo pamhepo ikozvino inoita chikamu chikuru chevhidhiyo yakazara uye yeTV kutariswa nevana kune avo vanopfuura maviri, avhareji maminetsi makumi matatu nemasere pazuva, inopfuura kaviri nguva yakashandiswa pavhidhiyo yepamhepo makore matatu apfuura (: 39).
• Vanopfuura chetatu (34%) yevana vane makore masere ekuberekwa uye vadiki vanoona mavhidhiyo pamhepo mazuva ese, zvichikwira 8% kubva pamakore matatu apfuura.

Kuchengeta mundangariro iwo maitiro ekuona uye data kubva kuPew Tsvagurudzo inotaura kuti vangangoita 70% yevabereki vane hanya nemhando yezvigadzirwa izvo vana vavo vari kushambadza, Sensical ichaunza yakaoma uye iri nani kushambadzira nhungamiro dzinoshandura nhoroondo yemusika nekukunda zvinotarisirwa zvakakomberedza zviyero zvazvino. uye maitiro uye kuendesa mhinduro dzichiri kushanda kune avo vanobatana navo. Iyo yemahara uye yakamisikidzwa app ichave nekuchengetedzwa kwevana senheyo yayo huru, kuverengera kuvanzika kwedigital, ine yakajeka sarudzo yevabereki uye mutsetse wakajeka wemusiyano pakati pezvekutengesa uye zvisiri-zvekutengesa zvemukati.

Berger akawedzera kuti: “Kazhinji, vabereki havavimbi nemabatirwo evhidhiyo yemhando pfupi kuvana vavo vadiki. Ivo vanowanzozviwana ivo vari munzvimbo yevanopinda mukamuri, kuyedza kutungamira vana munzira kwayo, vachivapa iwo maratidziro ezve izvo zvakafanira, uye vachitarisira kuti havangatore kutendeuka kusiri iko mukuita. Nekutyaira neyedu inoshuva-yakavakirwa, zera-rakakodzera nzira, isu tinotora fungidziro kunze kweiyo equation uye mukuita kudaro, isu tinosimudza iyo bar kwete chete kune eSensical, asi kune iyo indasitiri zvachose. "Sezvo vana vari pakati pemakore maviri ne2 vachivimba zvakanyanya nehukama hwavo nefomu pfupi, tinoda kuigamuchira, asi tinofanirwa kuzviita neziso rehunyanzvi pakusarudza mavhidhiyo anopa vabereki rugare rwepfungwa."

Mhando dzinodikanwa uye akakurumbira mafranchise kubva kune makuru evanopa zvemukati anozoonekwa mukushandira nechinangwa chekuwedzera zviuru zvemavhidhiyo kuraibhurari mwedzi wega wega. Sensical ichaunza chakakura uye chakanakisa chinopihwa mune ipfupi uye inonakidza, fomati yedzidzo kubva kudigital ekutanga vagadziri vakaita seAzevedo Studios (Inonakidza TV), Bounce Patrol, Hevesh5, Sockeye Media (Amai Goose Kirabhu), Cosmic Vana Yoga, Nyowani Sky Vana, Skyship Varaidzo Kambani (Nziyo dzakapusa), Stacy Plays (ImbwaCraftuye muridzo (Hapana zuva rekuzorora); uye studio / yekudyidzana vanobatana vanosanganisira ABC Zvekutengesa (Vanofamba-fambaMauto Anotyisa (Iwo maAkabhati), Big Big Kubata LLC (Inyika huru hombe, Chikepe Rocker Studios (Ollie mukomana akazova zvaakadya), CBC neRadio-Canada Distribution, Hoho Varaidzo (Shane Mubiki, Cloudbabies), Jetpack Kugovera (Yoko, Kitty haisi katsi), Mamirioni (64 Zoo Lane, Molang, Nelvana (Mike knight, Bakugan), 9 Nhau Kuparadzira International (Studio yaRuby, Zerby Derby), Mifananidzo (Rob Robhoti, Oddbods), Sesame Workshop (Pinky Dinky Doo, Sesame Studios), Kudya Kwemasikati (Kushanda Ouch, Art Ninja, Studio zana (Maya Nyuchi, Mbatatisi Diki, ZooMoo Networks Pte Ltd (ZooMooPedia) uye nezvimwe.

Pamusoro pehuwandu hwakawanda hwezvinhu zvinopihwa neSensical, vabereki vanozokwanisawo kuwana iyo Inonzwisisika Yevabereki Zone, chishandiso chedashboard chinovatendera kuti vaongorore nekutarisira zviitiko zvese zvekuona zvevana vavo, kusanganisira mishumo yezvavari uye nekureba sei. vana vavo vakaita seakasarudzika magariro, emanzwiro uye nehunyanzvi hunyanzvi hwavari kudzidza kubva kumavhidhiyo avari kuona.

Yakatangwa mukutanga kwa2021, Inonzwisisika ichave ichiwanikwa kune vakawanda kwazvo vateereri vevashandisi vachishandisa akasiyana siyana ekushambadzira zvishandiso, vagadziri veTV TV uye nhare mbozha (iOS neApple) yakasungirirwa neyemahara-inotsigirwa neanoshambadzira app uye neyekugara kutenderera nzira pane ese makuru Mapuratifomu eOTT. Mumwedzi iri kuuya, Zvakajairika Sense Networks ichazivisa mamwe mapuratifomu, masevhisi, kusimudzira zvemukati uye nezvimwe zvine chekuita nemhuri.