Iwo mapuratifomu matsva anotora musoro kutanga paNetflix's musika wemugove
Nedenda rakakonzera kuvharwa pasirese uye rakaita kuti audiovisual zvemukati zvive zvakanyanya kudiwa nevateereri vakanamatira kumba, "Hondo dzekushambadzira" dzakanyatsopisa pamusoro pegore rapfuura. Dhata nyowani kubva kuAmpere Analysis yakashumwa neTheWrap inoratidza kuti vese kubudirira nekukurumidza kweDisney +, kwakatangwa munaNovember 2019, uye makwikwi achangoburwa akadai seHBO Max (Chivabvu 2020) uye NBCUniversal's Peacock (Chikunguru 2020) vari kupokana nekutonga kwenguva refu. yeNetflix muUnited States neCanada.
Mumwe mushumo uchangoburwa unoratidza kuti maAmerican akawedzera avhareji yavo yekushambadzira kushandisa kubva pamadhora makumi matatu pamwedzi mukota yekutanga ya30 kusvika $ 2019 pamwedzi. mukutanga 34, ye $ 2020 pamwedzi.
Chirevo chinoratidza kuti nepo Netflix ichirova rekodhi nyowani yebhizimusi ine mamirioni emamiriyoni makumi matatu nemazana masere neshanu nemaakaundi nyowani mu36,58, mugove wayo wemusika weUS wadonha kubva pa2020% kusvika 29% kubvira kutanga kwa20, iine 2020% donhwe. Muna Ndira, murukova akataura nezve 31 mamirioni ekunyoresa muUS neCanada; inofungidzirwa mamiriyoni makumi matanhatu nematanhatu eaya ari muUnited States.
Amazon Prime Vhidhiyo, mumwe mutambi wenguva refu, akatamburawo kurohwa uye abva pachikamu che21% cheiyo US inoyerera pie kusvika 16% mugore rapfuura. Nhamba dzepuratifomu dzinogona kuvhiringidza, zvisinei, sezvo nhengo dzese dzeAmazon Prime ecommerce kirabhu ichiwana mukana wekushambadzira asi inogona kunge isiri kuishandisa. Iyo kambani yakazivisa kuti yakanga yadarika mamirioni zana nemakumi mashanu ekubhadhara nhengo dzePrimon kutanga kwa150; Ampere inogadza iyo Vhidhiyo yeVateereri vateereri kubva kunhengo dzeUS panosvika mamirioni makumi mashanu nemana.
Zvakare kucherechedzwa mu data yaAmpere ndeyekuti kunyangwe akarova zvibodzwa zvekunyorera pamberi pechirongwa uye achizvikudza mamirioni zana kunyoreswa pasi rese, Disney + anouya kumashure kweHBO Max mumujaho wemba pamwe vangangoita mamirioni makumi mana vekuUS vakanyoresa mamirioni makumi mana nemapfumbamwe epuratifomu, kunyangwe vateveri vekare network yeHBO Go uye HBO Iye zvino mapuratifomu akachinjira kunaMax, uye nhamba yacho inosanganisira 100 miriyoni vashandisi "vakagoneswa" avo vakatorodha iyo app asi vasingakwanise kunyoreswa. Peacock yakawana pundutso huru, ichibva zero kusvika pa40% yemusika pakupera kwegore rapfuura.
Zvinoenderana nedata reAmpere, mapuratifomu makuru eU.S. ndeaya:
- Netflix
- Amazon Prime Video
- Hulu
- HBO Max
- Disney +
Zvichakadaro, Business Insider, ichishanda padata reAntenna, inoshuma kuti Netflix yakaverengera 34% yemusika wekutepfenyura muUnited States mukota yechina ya2020, zvichidzika kubva pa40% mukota yechina ya2019. Inoisa Hulu munzvimbo yechipiri ne 20%, ichiteverwa neDisney + ine 18%, HBO Max ine 10%, Paramount + (yaimbove CBS All Access) ine 6%, Starz ine 6%, Showtime ine 4% uye "Zvimwe" (zvinosanganisira Peacock neApple TV + maakaunzi e2%.
Antenna inoshandisa opt-ins kuteedzera dhata uye haina kusanganisira vashandisi veyedzo yemahara. Yakawana kuti musika weUS wakura 23% mugore rapfuura uye 8% kubva kune yechitatu kusvika yechina makota chete, uye kuti mhuri yepakati ikozvino yave kunyorera kumabasa mana akasiyana.
[Mafonti: TheWrap, Bhizinesi Insider]
