"UTroll World War"? Iithiyetha zisabela kwisibhengezo se-PVOD

Isigqibo se-Universal sokuzisa ulandelelwano losapho ekudala lulindelwe kwi-DreamWorks Animation Ukuhamba ngeTrans world ezindlini ngexabiso lerenti yeeyure ezingama-48 yeedola ezili-19,99 ngexesha lokuvalwa kwethiyetha ye-COVID-19, kuxelwe ukuba iqokelele iidola ezingama-95 ezigidi kumrhumo wokurenta kwiintsuku zayo zokuqala ezili-19 zokukhululwa. Ngemigaqo ye-VOD ekuthandeni isitudiyo kuqikelelo lwe-80%, i-Universal ihleli malunga ne-77 yezigidi zeedola kwingeniso phambi kweendleko zentengiso. Nangona kunjalo, lo mmandla ungachazwanga uphakamisa imibuzo malunga neziphumo eziya kuba nazo kwingeniso yefilimu enyukayo, ngokubhekiselele kwiifestile ezingabizi kakhulu zokurentisa, ukonwabisa ekhaya, kunye nokuba kuthetha ukuthini kubudlelwane bexesha elizayo phakathi kwezitudiyo kunye nemiboniso bhanyabhanya.

Uvavanyo lwePVOD lwaba yimpumelelo Iitafile zendalo yonke ibhengeze ngoLwesibini ukuba iya kuqhubeka nokudlala iifilimu ezifunwayo nakwiithiyetha ngokunjalo. Le nkcazo ngokukhawuleza yaphefumlela impindezelo evela kwiithiyetha ezinkulu: imigaqo ekwabelwana ngayo phakathi kwe-studio kunye nababonisi bavela kwi-50 / 50 ukuya kwi-60-65 / 40.

Iithiyetha ze-AMC , Ikhonkco likhulu eUnited States UU. Kwaye umnini womboniso waseYurophu u-Odeon, waba ngowokuqala ukubhengeza ukuba ayisayi kuphinda ibonise iifilimu ze-Universal kwiindawo zayo ze-1.000 kwihlabathi jikelele: "Olu tshintsho lukhulu ukusuka kwi-Universal ukuya kwimodeli yeshishini ekhoyo ngoku phakathi kweenkampani zethu ezimbini aluyi kubonisa nto kodwa Isithintelo kuthi kwaye ayimkelekanga kwaphela kwi-AMC Entertainment,” i-CEO u-Adam Aron ubhalele uMongameli weHlabathi uDonna Langley.

Universal uphendule i-AMC:

“Injongo yethu kwinkululeko Iitroli: Ukhenketho lweHlabathi I-PVOD yayilungiselelwe ukubonelela ngokonwabisa abantu abahlala ekhaya, ngelixa iithiyetha bhanyabhanya kunye nezinye iindlela zokuzonwabisa zangaphandle zingekho. Ngokusekelwe kwimpendulo enomdla kwifilimu, sikholelwa ukuba senze inyathelo elifanelekileyo. Enyanisweni, unikwe ukhetho lokungaqali Iitroli: Ukhenketho lweHlabathi, engayi kuthintela kuphela abathengi ukuba bafumane ifilimu, kodwa iya kuchaphazela kakubi amaqabane ethu kunye nabasebenzi, isigqibo sasicacile.

Umnqweno wethu ubusoloko ikukuhambisa ngokufanelekileyo ukonwatyiswa kwabona baphulaphuli banzi. Sikholelwa ngokupheleleyo kumava ethiyetha kwaye asenzanga zinkcazo ngokuchasene noko. Njengoko besitshilo ngaphambili, kwixesha elizayo, sinethemba lokukhulula iifilimu ezizayo ngokuthe ngqo kwiithiyetha, kunye nakwi-PVOD xa le ndawo yokuhambisa ivakala. Sijonge phambili kwiincoko zabucala kunye namaqabane ethu omboniso, kodwa siphoxekile yilelinge libonakala lilungelelaniswa yi-AMC kunye ne-NATO yokubhida indawo kunye nezenzo zethu. "

il Umbutho weSizwe wabanini beThiyetha yeMovie (I-NATO) ibingaphakathi kwaye iphuma kwi-Universal, ikhupha ingxelo isithi iimeko ezingazange zibonwe ngaphambili zokuhlala ekhaya kubhubhane azibonakalisi "utshintsho ekujongeni iifilimu zabathengi," esongeza ukuba "ngelixa i-Universal inokwanela Iziphumo zePVOD ze Ukuhamba ngeTrans worldEsi siphumo akufanele sitolikwe njengophawu "lwesiqhelo esitsha" seHollywood. "UMongameli we-NATO kunye ne-CEO uJohn Fithian uthe: "I-Universal ayinasizathu sokusebenzisa iimeko ezingaqhelekanga kwindawo engazange ibonwe njengesixhobo sokuthintela ukukhutshwa kwemidlalo yeqonga yokwenyani ... imiboniso bhanyabhanya, ilandelwa kukusungulwa kwekhaya lemveli.”

I-studio yaphendula, ibuza ukuba ngaba i-AMC kunye ne-NATO bayenze iyelenqe, isityholo umbutho wabarhwebi ukhanyele: "Ngelishwa, i-Universal inotyekelo oluyingozi lokubhengeza izigqibo ezichaphazela amaqabane ayo abonisayo ngaphandle kokubonisana naloo maqabane , kwaye ngoku ukwenza izityholo. ngaphandle kokubonisana namaqabane abo.”

Izinto zashuba ngoLwesithathu Izipho zeCinema umnini weqela leCineworld kunye neYurophu IManyano yeCinema yaMazwe ngaMazwe (I-UNIC) yongeza ukuvavanywa kwayo kwincoko.

Ingxelo yeCineworld ithi:

“Unilaterally wakhetha ukwaphula ukuqonda kwethu kwaye wakwenza oko ekuphakameni kwengxaki ye-COVID-19 xa ishishini lethu livaliwe, bangaphezulu kwama-35.000 abasebenzi abasekhaya kwaye asikabikho umhla ocacileyo wokuphinda sivule iithiyetha zethu.

Isigqibo se-Universal asifanelekanga kwaphela kwaye, ngokuqinisekileyo, asinanto yakwenza nezenzo zoshishino lwentembeko, intsebenziswano kunye nokungafihli. …

Imvelaphi yeCineworld isukela kwiminyaka engama-90 kwishishini kwaye ibisoloko ivulelekile ukubonisa nayiphi na ifilimu ukuba nje imithetho ibihlonitshwa kwaye ingatshintshwanga ziintshukumo ezicalanye. Namhlanje sikwenza kucace kwakhona ukuba asiyi kubonisa iifilimu ezingahloniphi iifestile, kuba akukho ngqiqo yezoqoqosho kuthi. Sinentembelo epheleleyo kwimodeli yoshishino yangoku yolu shishino.

Akakho umntu ofanele alibale ukuba icandelo lemidlalo yeqonga leli shishini lenze ingeniso erekhodiweyo yeedola ezingama-42 eebhiliyoni kunyaka ophelileyo yaye isabelo sabasasazi beefilimu sasimalunga neebhiliyoni ezingama-20 zeerandi.”

Eli nqaku likwashwankathela incoko phakathi kwe-CEO yeCineworld uMooky Greidinger kunye nomongameli weComcast uBrian Roberts emva kokupapashwa kwePVOD ngoMatshi:

“Amazwi amnandi eqela lakho alincedi nganto ukuba asinakukuthemba njengeqabane. Umyalezo otolikiwe ngamajelo eendaba uthi: “IHollywood yophula ifestile”, asiyonyani leyo! Bonke oogxa bethu basibizile kwangexesha kwaye basixelela ukuba kule meko ikhoyo bafuna ukunciphisa ifestile yeefilimu esele zikhutshiwe ngelixa iicinema zivaliwe, eyona nto ibalulekileyo kukuba basiqinisekisile ukuba akukho lutshintsho iifestile zabo kanye Ishishini lemuvi libuyile. Ngelishwa, ndiphoswe ngumyalezo ofanayo kwisibhengezo se-Universal ... kungekuphela nje ukuba i-Universal ayizange izinikele kwifestile ezayo, kodwa i-Universal yayikuphela kwestudiyo esazama ukuthatha ithuba lobunzima obukhoyo kunye nokuzisa i-movie yokuqala & # 39; usuku kunye nomhla & # 39;. engekapapashwa. ”

I-UNIC ivakalise uluvo lwe-NATO:

“Ukwenziwa kwe Trolls Word Tour Kufuneka kubonwe, kwaye kubonwe kuphela, kumxholo weemeko ezizodwa ezijikeleze ukuqaliswa kwayo kunye namaxesha angazange abonwe ngaphambili esiphila kuwo. Xa isinye kwisithathu sabemi behlabathi ngoku siphantsi kohlobo oluthile lokuvalwa kwe-coronavirus kwaye yi-4% kuphela yezikrini ze-cinema zehlabathi ezivuliweyo, ayimangalisi into yokuba abaninzi bajike kwi-VOD nakwezinye iinkonzo ezifanayo. …

Iziphumo zesi sihloko ngokungathandabuzekiyo zinetyala elikhulu kwintengiso yalo njengoko, oko kwakucwangcisiwe ngelo xesha, ukukhutshwa kwethiyetha. Ulandelelwano lwaluyenye yeefilimu zabantwana ezimbalwa ezifika emarikeni ngoku. … Wonke umntu kuye kwafuneka enze uhlengahlengiso kubomi bakhe bemihla ngemihla kwaye oko kubandakanya abalandeli bemuvi. Nangona kunjalo, oku akufuneki kubonwe njengophawu lokutshintsha izinto ezikhethwayo ngokwembono yoluntu; Ngapha koko, kufanelekile ukukhumbula ukuba unyaka ka-2019 ibingunyaka orekhodiweyo kwiithiyetha kwihlabathi liphela. "