Amaqonga amatsha aqala ngentloko kwisabelo sentengiso seNetflix
Ngobhubhane okhokelele ekuvalweni kwihlabathi liphela kwaye wenze umxholo wee-audiovisual kwimfuno ephezulu ngabaphulaphuli ababambeke ekhaya, "iimfazwe zokusasaza" ngokuqinisekileyo ziye zashushu kulo nyaka uphelileyo. Idatha entsha evela kuhlalutyo lwe-Ampere echazwe yi-TheWrap ityhila ukuba zombini impumelelo ekhawulezileyo yeDisney +, eyasungulwa ngo-Novemba ngo-2019, kunye nokhuphiswano lwamva nje olunjenge-HBO Max (ngoMeyi 2020) kunye nePeacock yeNBCUniversal (ngoJulayi 2020) bacela umngeni kulawulo olukudala lukhona. yeNetflix eMelika naseKhanada.
Enye ingxelo yakutshanje ibonisa ukuba amaMelika andise umndilili wokusasaza inkcitho yabo ukusuka kwi- $ 30 ngenyanga kwikota yokuqala ye-2019 ukuya kwi- $ 34 ngenyanga. ekuqaleni kuka-2020, nge- $ 40 ngenyanga.
Ingxelo ibonisa ukuba nangona iNetflix ifike kwirekhodi elitsha lezorhwebo ngezigidi ezingama-36,58 zeakhawunti kwihlabathi liphela ngo-2020, isabelo sayo sentengiso yaseMelika sehle ukusuka kwi-29% ukuya kwi-20% ukusukela nge2020, nge-31% yehla. NgoJanuwari, umsasazi uxele ababhalisile abazizigidi ezingama-73,94 e-US nase Canada; kuqikelelwa ukuba ngama-67 ezigidi kwezi zinto asekelwe eUnited States.
Ividiyo enkulu yeAmazon, omnye umdlali wexesha elide, naye ukhe wabethwa yintsimbi kwaye usukile kwisiqwenga esingama-21% sepayi yokusasaza yase-US yaya kwi-16% kunyaka ophelileyo. Iinombolo zeqonga zinokudideka, nangona kunjalo, onke amalungu e-Amazon Prime ecommerce club anokufikelela kwi-streamer kodwa isenokungayisebenzisi. Inkampani ibhengeze ukuba idlulile kwizigidi ezili-150 ezihlawula amalungu eNkulumbuso kwangoko kwi-2020; I-Ampere ibeka abaphulaphuli beNkulumbuso yeVidiyo kumalungu ase-US malunga nezigidi ezingama-54.
Ukwaphawuleka kwidatha yeAmpere kukuba ngaphandle kokubetha iinjongo zobhaliso ngaphambi kweshedyuli kunye nokuqhayisa ngemirhumo yezigidi ezili-100 kwihlabathi liphela, iDisney + iza emva kweHBO Max kugqatso lwasekhaya kunye nababhalisi abazizigidi ezingama-40 baseMelika ngokuchasene nezigidi ezingama-41 zeqonga lamva nje, nangona abalandeli bangaphambili Inethiwekhi ye-HBO Go kunye ne-HBO Ngoku amaqonga atshintshele kuMax, kwaye inani libandakanya izigidi ezingama-17,2 zabasebenzisi "abasebenza" abakhuphele usetyenziso kodwa abanakho ukubhaliswa. Ipikoko yenza eyona nzuzo inkulu, isuka kwi-zero yaya kwi-5% yentengiso ekupheleni konyaka ophelileyo.
Ngokwedatha yeAmpere, amaqonga aphambili okusasaza e-US ngala:
- Netflix
- Amazon Prime Video
- Hulu
- HBO Max
- I-Disney +
Okwangoku, i-Business Insider, esebenza ngedatha ye-Antenna, inika ingxelo yokuba iNetflix yenza i-34% yentengiso yokusasaza e-United States kwikota yesine yowama-2020, yehla ukusuka kuma-40% kwikota yesine ka-2019. Ibeka uHulu kwindawo yesibini no I-20%, ilandelwa yiDisney + ene-18%, i-HBO Max ene-10%, iParamount + (eyayisakuba yi-CBS All Access) nge-6%, i-Starz ene-6%, ixesha lokubonisa nge-4% kunye "nezinye" (ezibandakanya iPeacock kunye neApple TV + iiakhawunti ze-2%.
I-Antenna isebenzisa ukungena ukungena ukulandelela idatha kwaye ayibandakanyi abasebenzisi besilingo sasimahla. Kufumanise ukuba imakethi yase-US ikhule nge-23% kunyaka ophelileyo kunye ne-8% ukusuka kwikota yesithathu ukuya kweyesine kuphela, kwaye umndilili wekhaya ngoku ubhalisela iinkonzo ezine ezahlukeneyo.
[Iimibhalo: TheWrap, Business Insider]
