I-Moonbug ifumana i- "CoComelon" kunye ne "Blippi", iyeyona inkulu kwiDigital Kids Media Co emhlabeni

I-Moonbug Entertainment Ltd. ufumene ezimbini zezona nkqubo ziphumeleleyo zabantwana kwihlabathi ukuba zibe yeyona nkampani inkulu yemidiya yabantwana kwihlabathi: I-CoComelon, elona jelo likaYouTube elibukelwe kakhulu kwihlabathi kunye nenkqubo yentshukumo ephilayo blip. Le nkampani iphinde yabhengeza ukuba inyuse i-120 yezigidi zeerandi kwinkxaso-mali ukuze iqhube ukukhula ngakumbi kunye nokwenza ezinye izinto ezithe zafunyanwa kwixesha elizayo.

I-Moonbug yakhe ubudlelwane obutsha kunye ne-100 yamaqonga okusasaza asekhaya kunye nehlabathi jikelele kuquka i-Netflix, i-Hulu, i-Apple TV, i-Sky kunye ne-Roku kwaye inabaphulaphuli becandelo kwi-YouTube kunye ne-Amazon Prime Video. Ukufunyanwa kwe I-CoComelon e blip yonyusa ababhalisi benyanga be-Moonbug ukuya ngaphezulu kwe-235 yezigidi kwihlabathi jikelele, ukugqitha kwi-7 yeebhiliyoni ze-avareji zokujongwa kwenyanga kuYouTube kuphela.

“Yimpumelelo engaqhelekanga ukufumana eyona miboniso mibini yabantwana ithandwayo ehlabathini. Sichulumancile ukuxhasa ukukhula kwabo okuqhubekayo kunye nokwandisa iibrendi kwiindawo zolonwabo zehlabathi, utshilo uRenè Rechtman, umseki kunye ne-CEO ye-Moonbug. “Linyathelo lenguqu kwishishini lethu.”

I-CoComelon luthotho lwe-3D yoopopayi lwabantwana abangekaqala ukuya esikolweni esele lelona jelo likaYouTube libukelwe kakhulu kwihlabathi, elinombono ongaphezulu kwe-3,5 yeebhiliyoni zeebhiliyoni ngenyanga, ngaphandle koluhlu lwabaphulaphuli kwiNetflix. Eyaziwa ngokuba nesifo esosulelayo, u-Baby JJ kunye nabantakwabo benza imisebenzi yemihla ngemihla kunye nemisebenzi yezandla ngomdla kunye nemvakalelo yokonwaba ukunceda abantwana ekhaya benze okufanayo. Abalinganiswa bacula iingoma ezinomtsalane ezikufundisa indlela yokusebenzisana ngendlela eyakhayo nehlabathi elibangqongileyo, ukusuka ekucoceni izinto zabo zokudlala, ukuya ekulungiseleleni ukulala nokutya imifuno yabo qho ebusuku.

"A I-CoComelon sizame ukwenza abalinganiswa abanqwenelekayo, abathandekayo nabaqondwa kwihlabathi liphela. Sicinga ngoJJ, uYoYo kunye noTomTom njengabantwana bethu bentelekelelo, kwaye ngokuhamba kwexesha siye sakha usapho malunga nabo - abazali, ootatomkhulu, abahlobo bezilwanyana, abo sifunda nabo, "utshilo umdali uJay Jeon. “Kwaye sicinga kakhulu ngabaphulaphuli bethu kunye nento abadibana nayo: ukukhula, imiceli mngeni yemihla ngemihla, ukufunda izinto ezintsha. Ubomi! Siyathemba ukuba babelana ngamava afanayo nabalinganiswa bethu. "

Ukulandela isicwangciso sayo esiqinisekisiweyo, i-Moonbug ikwaceba ukongeza abalinganiswa abatsha kunye namabali aqhubekayo I-CoComelon's umyalezo wovuyo kunye positivity, ngelixa sazisa iimveliso ezintsha kunye nezinto zokudlala ukuze usapho lunxibelelane nabalinganiswa ababathandayo kunye nemixholo ngeendlela ezintsha. I-Moonbug iya kusebenzisa imodeli yayo ukukhulisa umboniso osele ufikeleleke ngokufikelela kwiimvumelwano ezintsha zelayisensi kunye nokwandisa ukusasazwa kwawo kwihlabathi liphela ngeelwimi ezintsha kunye namaqonga amatsha. Iceba ukusungula ngokukhawuleza umgca omtsha wokudlala oza kufumaneka kubathengi kwiiveki ezizayo.

blip yongeza umboniso ophilayo kwipotfoliyo ye-Moonbug ephonononga ihlabathi elibonwa ngamehlo omntwana. Ukungena kumdla wendalo wabantwana, kubathatha kuhambo lokufumanisa, okubavumela ukuba babone ihlabathi ngelensi yemfundo - ulonwabo endleleni. Sisikhokelo sokhenketho ukwenza zonke izinto umntwana afuna ukuzenza. Umxholo wezemfundo weBlippi ubangele unxibelelwano olunzulu nabaphulaphuli kunye nokulandela okuthembekileyo kwababhalisi abangaphezu kwezigidi ezingama-24 kunye ne-570 yezigidi zeembono zenyanga. I-Moonbug iya kuwenza umahluko phakathi komboniso ngabalinganiswa abatsha kwaye yandise umgca wayo wokudlala, kunye nempahla kunye nentsebenziswano yelayisenisi.

Il I-120 yezigidi zeerandi zenkxaso-mali ngeenxa zonke yayikhokelwa yiGrowth Equity (GS Growth), inxalenye yecandelo leBhanki yoRhwebo yaseGoldman Sachs kunye neFertitta Capital. Iqela leRaine kunye noFelix Capital bathathe inxaxheba. Inkxaso-mali iya kusetyenziselwa ukukhula kunye nokwenza ukuthengwa okongeziweyo kwi-Moonbug's push eqhubekayo ukuhlanganisa ezona zakhiwo zinika umdla nezithandwayo kwindawo yabantwana.

“Siyavuya ukuxhasa uRenè, uJohn kunye nalo lonke iqela le-Moonbug njengoko beqhubeka nokwenza umxholo wesizukulwana esilandelayo sabantwana. Ipotfoliyo yabo eyomeleleyo yamashishini ahlukeneyo edityaniswe nobuchule babo bokuyila kunye nokufikelela kwiqonga kubenza babe yinkokeli yokwenyani kushishino lwehlabathi lolonwabo, utshilo uNishi Somaiya, uMlingane eGoldman Sachs, oza kujoyina ibhodi yolawulo lweMoonbug.

“Sinombulelo kutyalo-mali lwabatyali-mali bethu, abatsha nabakhoyo,” utshilo uRechtman. “Ukubona iMoonbug ifikelela kweli nqanaba lokukhula ukuze ibe yinkokeli yehlabathi kumxholo wedijithali kubantwana kwisithuba seminyaka emibini bubungqina bokwenyani bokuzinikela kwethu kunye nabatyali-mali bethu kwesi sithuba. Sijonge phambili kwimpumelelo eqhubekayo eza kuza ngeempawu ezintsha nezikhoyo. ”