Ukuzwela, ipulatifomu yamahhala yevidiyo yezingane

Common Sense Networks, inkampani eyenza inzuzo ye-Common Sense Media kanye ne-Public Benefit Corporation, imemezele namuhla, ukwethulwa kuka-2021 kwe-Sensical (sensicaltv.com), inkundla yokusakaza yamahhala enikezela ngezinkulungwane zamavidiyo amafushane afanele izingane ezineminyaka emi-2 kuya kweyi-12. Ihlose ukusetha izinga elisha kumidiya yedijithali yezingane, isevisi esekelwa izikhangiso ihlunga ngokucophelela ikhwalithi ngerubrikhi eqinile ekhetha okuqukethwe, ngokusekelwe ocwaningweni olubanzi olutholakalayo ekukhuleni kwezingane.

Iholwa yi-Common Sense Networks CEO u-Eric Berger, umholi wemboni yezindaba zedijithali nezokuzijabulisa, okumenyezelwe ukuqokwa kwakhe kuleli hlobo, i-Sensical izobhekana nesidingo sabazali sokuzijabulisa, okuqukethwe okufanele iminyaka kwezingane zabo okuthuthukisa imizwa yabo ethile, yezenhlalo kanye nengqondo. izidingo. Umtapo wolwazi ohilelekayo nokhethiwe uzohlelwa futhi uhlukaniswe izigaba ezintathu ezihlukene: izingane zasenkulisa (abaneminyaka engu-2-4), izingane ezisacathula (ezineminyaka engu-5-7) kanye nezingane ezindala (ezineminyaka engu-8-12).

Lonke uhlaka olulodwa lwevidiyo luzobukwa, lubuyekezwe futhi luhlolwe abantu abaqeqeshwe ekukhuleni kwezingane futhi irubrikhi ye-Sensical izoqinisekisa ukuthi konke okuqukethwe okufushane okuvela kubadali abazimele, izitudiyo kanye nabadidiyeli bokuqala abazimele kukhethwa ngokusekelwe kumibandela ehambisanayo ne-Common Sense Media's. Iminyaka engu-15 yocwaningo nokusekelwa. Ngokudlulela ngale kwenketho ye-algorithm kuphela etholakalayo njengamanje ezinkundleni eziningi, i-Sensical idala umzila wezindiza ohlukile futhi osebenza ngempumelelo, oqinisekisa umuzwa wangempela wokuzikhethela wezingane. Kubazali, ukushiya ukukhetha kokuqukethwe ezandleni zabantu bangempela kunesofthiwe kuzobanikeza ithemba lokuthi amavidiyo afanele kuphela aphakanyiselwe izingane zabo.

“Umgomo we-Sensical ukuphemba inkanuko yezingane, kubhebhethekise ilukuluku, kwakhiwe amabhuloho phakathi kwezingane nabazali bazo, nokwenza wonke umuntu abe yingxenye yohambo lokufunda,” kusho uBerger. “Njengenkundla yamahhala enikeza amanani afanele ubudala kuphela, sisusa zonke izithiyo ekufinyeleleni insiza ebanzi nethembekile yokuzijabulisa kwamavidiyo afushane, kubadali bokuqukethwe abangcono kakhulu ngangokunokwenzeka. Yonke imindeni ingakwazi ukwengeza i-Sensical, ephaketheni layo lomuntu siqu futhi asikwazanga ukujabula kakhulu ukudala enye indlela ehlukile yabazali futhi sibambisane nabo emgomweni wabo wokukhulisa abantu abalungile. "

Ephawula ngokwethulwa, uJim Steyer, umsunguli kanye ne-CEO ye-Common Sense Media, uthe: “Eminyakeni yamuva nje sibone ukuqhuma kwemikhiqizo nezinsizakalo ezithengiswayo eziqondiswe emphakathini, kodwa hhayi ngaso sonke isikhathi sicabangela izithakazelo zabo. Sikholelwa ukuthi kunethuba elibalulekile le-Sensical yokuvala isikhala esikhulu ku-ecosystem yamanje kanye nokuthi i-Common Sense Networks isungule esikhaleni ukuze kuzuze izingane nemindeni yesikhathi eside.”

Ngokusekelwe embonweni wokuthi imfundo ihamba phambili uma izingane ziphishekela izinkanuko zazo, ukuxhumana kwe-Sensical kuzokhuthaza ukutholwa nokuhlola ngokunikeza izingane ithuba lokukhetha kumakhulu ezihloko/izinkanuko ezichaziwe lapho zisesha okuqukethwe. Futhi, abazali bangathatha izintambo zolayini owenziwe ngezifiso wengane yabo ngenketho yokukhetha ibanga elithile lobudala, bethula izingane ezihlokweni lapho a) ngokwemvelo zibufanelekela ubuntu bazo obuhlukile futhi b) kuzoqinisa izibopho ezijulile kungakhathaliseki ukuthi imindeni ukubuka ngokubambisana noma izingane zibukele ngokuzimela.

Ukutshalwa kwezimali okufushane kwamabomu kwe-Common Sense Networks kusekelwe ekutholeni idatha yakamuva ukuthi:

• Ukubukwa kwevidiyo ku-inthanethi manje kwenza iphesenti elikhulu kunawo wonke yenani levidiyo ephelele yezingane kanye nokubukwa kwe-TV kwalabo abaneminyaka engaphezu kwemibili ubudala, okuyisilinganiso semizuzu engama-39 ngosuku, isikhathi esingaphezu kokuphindwe kabili kwesikhathi esichithwa ubuka amavidiyo aku-inthanethi eminyakeni emithathu edlule (: 19).
• Ngaphezu kwengxenye eyodwa kwezintathu (34%) yezingane ezineminyaka engu-8 nangaphansi zibuka amavidiyo aku-inthanethi nsuku zonke, okuwukukhula okungama-42% kusukela eminyakeni emithathu edlule.

Ngokucabanga ngaleyo mikhuba yokubuka kanye nedatha yePew Research ethi cishe u-70% wabazali ukhathazekile ngezinhlobo zemikhiqizo ikhangiswa ezinganeni zabo, i-Sensical izokwethula imihlahlandlela yokukhangisa eqinile nengcono eshintsha ukulandisa kwemakethe ngokunqoba okulindelwe kumazinga amanje futhi imikhuba kanye nokunikeza izixazululo ezisasebenza kozakwethu bomkhiqizo. Uhlelo lokusebenza lwamahhala, olunophawu luzoba nendikimba yalo eyinhloko ukuvikelwa kwezingane, ukuqinisekisa ubumfihlo bedijithali, ngezinketho ezicacile zemvume yabazali kanye nomugqa ocacile womehluko phakathi kokuqukethwe kwezentengiso nokungekona okokuhweba.

UBerger wanezela: “Ngokuvamile, abazali abayethembi indlela ama-video afushane aboniswa ngayo ezinganeni zabo. Bavame ukuzithola besesimweni sokuqapha ihholo, bezama ukuqondisa izingane endleleni efanele, bezinikeza izinkomba zokuthi yini okufanele, futhi ngethemba lokuthi ngeke bathathe ijika elingalungile kule nqubo. Ngokuhola ngendlela yethu esuselwe ezithandweni, ehambisana neminyaka yobudala, sikhipha umsebenzi wokuqagela ku-equation futhi, ngokwenza kanjalo, siphakamisa izinga hhayi kuphela Kwezobucayi, kodwa nemboni yonkana. Njengoba izingane ezineminyaka engu-2 kuya kwengu-12 zincike kakhulu ebudlelwaneni bazo obufushane, sifuna ukukwamukela, kodwa kudingeka sikwenze lokho ngeso lochwepheshe lokukhetha amavidiyo anikeza abazali ukuthula kwengqondo.”

Amabhrendi athandwayo nama-franchise adumile avela kubahlinzeki bokuqukethwe abakhulu azofakwa kusevisi ngezinhlelo zokwengeza izinkulungwane zamavidiyo kulabhulali inyanga ngayinye. I-Sensical izofaka iminikelo emfishane enkulu kunazo zonke nengcono kakhulu, ejabulisayo, nefundisayo evela kubadali bokuqala bedijithali abafana ne-Azevedo Studios (I-TV ejabulisayo), Bounce Patrol, Hevesh5, Sockeye Media (Umama Goose Club), i-Cosmic Kids Yoga, i-New Sky Kids, i-Skyship Entertainment Company (Izingoma ezilula kakhulu), StacyPlays (I-DogCraft) kanye nekhwela (Azikho izinsuku zokuphumula); kanye nabalingani be-studio/basabalalisa kubandakanya i-ABC Commercial (Ama-Wiggles), Amandla Amangalisayo (Ama-AquabatsI-Big Big Holdings LLC (Izwe elikhulu elikhulu), I-Boat Rocker Studios (U-Ollie umfana owaba yilokho akudlayo), CBC kanye neRadio-Canada Distribution, Hoho Entertainment (UShane the Chef, Cloudbabies), Jetpack Distribution (U-Yoko, uKitty akalona ikati), Imifanekiso (64 Zoo Lane, Molang), Nelvana (UMike the Knight, Bakugan), 9 Story Distribution International (I-Ruby's Studio, i-Zerby Derby), Upopayi (Rob Irobhothi, Oddbods), I-Sesame Workshop (UPinky Dinky Doo, iSesame Studios), Isidlo sasemini esibucayi (Operation Ouch, Art Ninja), Isitudiyo 100 (I-Maya Inyosi, Amazambane Amancane), ZooMoo Networks Pte Ltd (ZooMooPedia) futhi nokuningi.

Ngaphezu kokuqukethwe okubanzi okunikezwa yi-Sensical, abazali bazokwazi futhi ukufinyelela i-Sensical Parent Zone, ithuluzi ledeshibhodi elibavumela ukuthi babuyekeze futhi baphathe yonke imisebenzi yokubuka yezingane zabo, okuhlanganisa nemibiko yokuthi yini futhi isikhathi esingakanani abayibuka. izingane zabo zithanda amakhono ayingqayizivele omphakathi, emizwa nawokuqonda eziwafunda kumavidiyo eziwabukayo.

Iqala ekuqaleni kuka-2021, i-Sensical izotholakala kubabukeli abaningi ngangokunokwenzeka abasebenzisi abasebenzisa izinhlobonhlobo zamadivayisi okusakaza, abakhiqizi be-smart TV namadivayisi eselula (i-iOS ne-Android) ahlanganiswe uhlelo lokusebenza lwamahhala olusekelwa izikhangiso kanye namashaneli okusakaza bukhoma kuwo wonke ama-OTT amakhulu. amapulatifomu. Ezinyangeni ezizayo, i-Common Sense Networks izomemezela izinkundla ezengeziwe ezilungele umndeni, izinsizakalo, ukuthuthukiswa kokuqukethwe kanye nezinhlelo ezihlobene.