ICosmos-Maya yaseNdiya igubha iminyaka engama-25 yokukhula kwezithombe
Sisanda kuba nethuba lokubamba Anish Mehta, Isikhulu Esiphezulu se- ICosmo-Maya, esinye sezitudiyo ezihamba phambili zokugqwayiza eNdiya. Le nkampani, egubha iminyaka engama-25 yasungulwa kulo nyaka, inesitudiyo esisezingeni eliphezulu esingu-14.000 square foot esisenkabeni yomkhakha wezokungcebeleka waseNdiya, iFilm City eMumbai. Inwebele kwezinye izindawo eMumbai naseHyderabad, enendawo ephelele yesitudiyo engaphezu kwamamitha ayisikwele angama-70.000.
Wazalwa njengomhlinzeki wesevisi ngo-1996, iCosmos-Maya iqale umkhondo wokukhula komhlaba wonke ngohlelo olucacile lokukhulisa ibhizinisi. Lesi situdiyo sisuke esitolo sokuqashisa sendawo saya kolayini bezinkampani zomhlaba wonke njenge-BBC neDisney. Nakhu uMehta asitshele khona ngezinhlelo zenkampani yakhe zokukhula ngo-2021:
I-Animag: Ungasitshela okuncane ngezinsuku zokuqala zenkampani?
I-Anish Mehta: ICosmos-Maya yasungulwa ngabaqondisi abangomakadebona uKetan Mehta noDeepa Sahi, abasungula izimpande zabo emkhakheni wezithombe eNdiya ngo-1996 lapho beqala ukusebenza njengeyunithi yokugqwayiza ngezinsizakalo enhliziyweni yeFilm City eMumbai. Ngalesi sikhathi, bazakhela igama njengenye yezindawo ezethenjwa kakhulu ze-animation ngenkathi ngasikhathi sinye beqala iMaya Academy ye-Advanced Cinematics (MAAC) yokukhuthaza uhlelo lwezemvelo lobuchwepheshe emakethe yezithombe ezihhahhamezayo ye-3D.
Yini iCosmos-Maya egxile kuyo ngo-2021?
Ukukhula! Senze kahle ngendlela emangalisayo endaweni yasekhaya yaseNdiya ngo-2020 ngemibukiso ye-TV yezingane ezinhlanu futhi sihlose ukugcina leyo ndlela ngo-2021 ngemikhiqizo emibili eyenziwe emazweni omhlaba esivele isemgqeni. Sinohlelo olusha oluzobizwa ngokuthi Dabang, ngokuya nge-Bollywood franchise enegama elifanayo, okuzoba ngumlando wokukhiqiza kithina, futhi kuzokwandisa ububanzi bokunwetshwa kwempahla yengqondo ngaphakathi kwendawo yokuqukethwe yaseNdiya. Isikhathi sesithathu se- U-Eena Meena Deeka izokhishwa, kulokhu iWildBrain Spark isijoyine njengozakwethu wamazwe omhlaba abakhangwe yikhono lomhlaba le-IP. Lo nyaka uphinde ukhombe ukukhishwa kwe- UPutra, umkhiqizo wethu wakamuva wamazwe omhlaba wase-Indonesia.
Ngaphezu kokugqwayiza kwezingane, sihlela ukwenabela phambili embonini ye-EdTech ekhula ngokushesha kanye nasemakethe yamalayisense nasemakethe yezentengiso. Ngenxa yalokhu, sesiqale umsebenzi wokukhiqiza Amaloli amahle kakhulu aseMonsta, umbukiso owenzelwe ukubolekisa ekukhuleni kwethu kumikhiqizo yabathengi.
Uye kanjani kusuka kumhlinzeki wesevisi waba ngumkhiqizi wokuqukethwe?
Besisebenze njengabenzi bama-animators nabaqeqeshi cishe iminyaka eyi-15 futhi njalo ngemuva kwesizini ngayinye yephrojekthi esisebenze kuyo kuzofanela siphinde simise isithunzi sethu sokusebenza sesizini ezayo. Besingenandaba namaphrojekthi ebesisebenza kuwo. Ekugcineni sithathe isinqumo sokuthi lena bekuyindlela engaqinisekile yokwenza ibhizinisi nokuthi sidinga ukusebenzela ukwenza ukulawula okuthe xaxa kumaphrojekthi ethu. Lokhu bekusho ukuthi siba nosomabhizinisi abaningi, siqale ukwakha i-IP yethu, futhi sihlakulele isifiso sethu sokuxoxa izindaba.
Ngo-2010, inkampani yathuthela kulolu hlangothi yangena esikhaleni sokukhiqiza i-IP, yaqala ukucabanga kombukiso odumile. Motu Patlu - eyayizokhishwa ngo-2012 kuNickelodeon. Lokhu kuqale umtapo wolwazi wokuqukethwe kwesitudiyo.
Ngo-2015, iCosmos-Maya yenza iqhinga lokuya emhlabeni wonke nge-IP yayo yokuqala egxile emhlabeni jikelele, U-Eena Meena Deeka, eyasungulwa emakethe yaseYurophu, ngenxa yalokho sakha ipulatifomu yedijithali nephiko lokulayisense / lokuthengisa ngaphansi kwegama likaWow Kidz. I-Wow Kidz nayo inenethiwekhi yayo yeziteshi eziningi ku-YouTube, lapho okwamanje inakekela ababhalisile abayizigidi ezingama-54 ngezilimi eziyi-18 kuziteshi ezingama-34.
Ngo-2016, iCosmos-Maya yayisungule isikhundla sobuholi emakethe ngama-TV ayishumi akhiqizwa ngasikhathi sinye, esebenza ngamagama adumile embonini yezithombe yezwe neyomhlaba wonke ukukhiqiza cishe iziqephu ezingama-25 ngenyanga. Ku-2017, inkampani ihlanganise ubunikazi bayo bemakethe kuma-60% womkhiqizo wezithombe zasekhaya e-India nase-Emerald Media, exhaswa yi-KKR, yaba yingxenye yesigcawu esilawulayo kule nkampani.
Ungathi yiziphi izinselelo ezinkulu inkampani ezobhekana nazo ngo-2021 njengoba sonke sibhekene namaqiniso e-COVID aqhubeka nokuhlasela umhlaba?
Ngicabanga ukuthi njengamayunithi amaningi ebhizinisi - aphakathi nendawo noma angewona aphakathi nendawo - inselelo enkulu ku-2021 ukwenza lula izinqubo zethu zomsebenzi / zokukhiqiza ukugcina ukunamathela okufanayo komugqa wesikhathi njengoba senzile ngo-2020, kungakhathalekile ukuthi siyasebenza yini ekhaya noma ngaphandle isitudiyo. Besilokhu sikhuthele ekuzivumelaniseni noshintsho futhi sikwazile ukuthola isigqi sethu kokujwayelekile. Izikhathi zokukhiqiza nokulethwa ngesikhathi kuqinisekisiwe futhi ngaphandle kokuyekethisa. Bonke abasebenzi bethu eCosmos-Maya bahlanganyele ngokumangalisayo ukuqinisekisa ukuthi yonke imibukiso yethu namaphrojekthi esiwahlelile ngonyaka we-2020 ayadedelwa njengoba kuhlelwe, futhi siyethemba ukususa amakink kuleyo nqubo (uma ikhona) ukwenza lula inqubo yokuqhubeka nokukhiqiza. sebenza. Sethemba ukuthi sizobuyela esimeni esifana nesijwayelekile sakudala.
Yimaphi amathuluzi wokugqwayiza iqembu lakho eliwasebenzisayo manje ukukhiqiza ukugqwayiza?
Engxenyeni enkulu yomsebenzi wethu, kwi-3D animation sisebenzisa iMaya kusuka ku-Autodesk naku-2D izithombe sisebenzisa iFlash kusuka ku-Adobe. Ngokunikezela sinikezela futhi sisebenzise obunye ubuchwepheshe obuhlukahlukene: sihlanganyele ne-Epic Games 'Unreal Engine (eyaziwa ngabathengisi abanjengo Fortnite) ukukhiqizwa kwe- Amaloli amahle kakhulu aseMonsta. Ngaphezu kwalokhu, sisebenzela ukuthuthukisa iToon Boom Harmony ukusheshisa ukuphela kokugqwayiza kwe-2D. Ukuqinisekisa ukuqapha kokukhiqiza okusebenza kahle futhi okufika ngesikhathi kanye nokulethwa okungaphazanyiswa kuzo zonke izinqubo, sine-software yethu yokuphathelene.
UTitooBangaki abantu okwamanje abasebenza estudiyo?
Sishukumisela ukuba sigxile ngokuphelele esitudiyo esinekhono lokuphela kokuphela nelinamandla opopayi. Iqembu labaculi nochwepheshe bezithombe abacishe babe ngu-1.200 bayasisiza ukufeza le nhloso.
Yimaphi amanye amaphuzu avelele wokugqwayiza esingawafuna ku-2021 kusuka kuCosmos-Maya?
Sizoba nohlu lokugqwayiza olwehlukahluka kakhulu, kusuka kumbono wobuciko nesitayela, ngenkathi sigcina imiqulu yethu yokulethwa kwezici. Njengoba sekushiwo, sinamafilimu amaningi asemazweni omhlaba kanye nemibukiso nezinkathi ezintsha ezine kuya kweziyisihlanu esezihlelelwe u-2021. Sizosebenzela ukukhulisa ibhizinisi lethu lokukhiqiza ngokubambisana, okungeze ekwandiseni ukufinyelela kwethu emhlabeni wonke, futhi okusisiza ukuthi sizuze kangcono kakhulu. komphakathi nokunambitheka kwawo ezindaweni ezahlukahlukene nohlobo lwezihloko nezihloko namuhla imindeni nezingane zabo ezinentshisekelo yokuzihlola.
Sisebenzisa lokhu kuqonda ukuletha izindatshana ezengeziwe zesikhathi esizayo nezikhulile esikhathini esizayo futhi sihlukanise iphothifoliyo yethu ngaphezu kwezinkulisa ezijwayelekile nezinhlobo zezingane. Ngaphezu kwalokho, sifuna ukwethula ubukhulu obusha bokudala nabathengisi bethu abakhona njengokuthi Motu Patlu eziqale ukuheha izethameli eziningi emakethe yase-Europe.
Uyini umbono wakho ngomkhakha wezithombe e-India?
Sekuyiminyaka engaphezudlwana kweshumi kusukela imboni yezithombe zezingane zaseNdiya, okuyimboni yokukhiqiza impahla yasekhaya, yazalwa. Sibona intuthuko eningi yokudala kulesi sikhala, nabaculi abanamakhono nochwepheshe abanezwi lesimanje abangena kulo. Umzila wokukhula ubusezingeni eliphezulu kakhulu embonini yezithombe zase-India, ezinye zazo ezihlala ezinhlotsheni zezingane, futhi ingxenye enkulu yesilinganiso esizayo sale mboni ilele kokwehlukahluka kwezinhlobo zezethameli nezethameli. Siyethemba ukubona okuqukethwe kwabantu abadala okuningi kuza ngamaqembu ahlukene eminyaka, ngentuthuko ebonakalayo kokuqukethwe kwabantu abadala okugqwayizayo.
Yini ofuna ukuthi oopopayi nabachwepheshe bokuqukethwe kwezingane emhlabeni wonke bazi nge studio sakho?
Ukube besingachaza isitudiyo sethu ngamafuphi, kungaba: sincane, sishesha ngombani futhi sinamandla. Siqale isigaba sethu sokunweba esikhathini esingaphezu kweminyaka eyishumi edlule futhi isifiso sethu sibonakala esikalini samanje sebhizinisi, ngaphakathi nangaphandle kweNdiya. Singobuciko, siyazama, futhi saziwa ngokugcina ubuhle emandleni ethu okudiliva. Noma ngubani onentambo yobuciko, umbono wesikhala semidiya nomqondo webhizinisi, iCosmos-Maya yindawo yokwelula amaphiko akho. Ukukhula kwethu kule minyaka eyisishiyagalombili edlule kufakazela umbono wethu wokuba ngumzimba wokuzimela onele ngokuphelele.
Yini oyithandayo ngomsebenzi wokugqwayiza?
Ukugqwayiza akuboshwe yimibono yemibono yeqiniso. Noma yisiphi isithombe ingqondo yomuntu esingasenza, ukugqwayiza kungakufeza. Yifomethi ecishe izenzele ngokwemvelo ekulandiseni okumnandi kakhulu. Ngokwengxenye yezindleko nokufakwa kokungena, abadali bokuqukethwe bangathola ukuxoxwa kwezindaba ze-surreal kakhulu kusuka ekugqwayizeni uma kuqhathaniswa nokwenziwa kwefilimu okwenziwa bukhoma, okusobala futhi ekukhuleni komkhakha wezinsizakalo ze-CGI, oshukunyiswa ngabaqondisi abafuna ukunciphisa ingqalasizinda yabo lokungcolisa ngokuthola imihlaba enengqondo ngokuphelele enikezwe kokuqukethwe kwabo ngomlingo wemiphumela ekhethekile nokugqwayiza. Ukugqwayiza namuhla kuboleka kunoma yiluphi uhlobo. Kusukela opopayi bezingane abasangene, amafilimu nokuqukethwe kwezemfundo, kuya ekubumbaneni kwabantu abadala nokuphawula kwezepolitiki, abenzi bamafilimu basebenzise le fomethi ukunikela ukujula okungatheni ezinkulumweni zabo ezingabonakala kumafilimu ajwayelekile afana Qhwa o Emuvanoma kumafilimu amnyama afana UWaltz noBashir. Lapho ama-movie kufanele abe makhulu kunokuphila, ukugqwayiza kunikeza ababukeli isici esisha ngokuphelele sokuhlola.
Likuphatheleni ikusasa ngeCosmos-Maya?
Inkampani isebenza imizamo yayo yokukhulisa uphawu lwenkampani emhlabeni jikelele. Sizimisa ngokuqinile endaweni yeshashalazi yefilimu, nge I-Dogtanian neMuskehounds amathathu, Ukukhiqiza kwethu ngokubambisana nama-Apolo Films kuzophuma ngo-2021 nakwamanye amaphrojekthi amaningi wamafilimu azolandela. Sisebenzisane nomkhiqizi wase-Italy uGruppo Some engxenyeni elandelayo yesihloko sethu ULeo Da Vinci. Isikhala sobuchwepheshe bedijithali siyazama ukubona $ 1,336 billion ebiza ku-2022E futhi sisebenzisa ngokugcwele kuwo wonke ama-intshi alokho kukhula.
ICosmos-Maya isebenzise i-2020 ukuzibeka kahle ukuze igibele isidingo esikhulayo sokuqukethwe kwezingane esimweni sezulu esandayo se-OTT futhi ikhokhele i-TV. Ingalo yethu yokusabalalisa kanye nelayisense iWow Kidz inikeza okuqukethwe kwe-2D ne-3D okuqhamuka eNyakatho Melika, eYurophu nase-Asia Pacific phakathi kwezinye izimakethe ezahlukahlukene. Inkampani yenza ama-leaps nemingcele kuzo zonke izindlela ezingaba khona ze-animation spectrum. I-EdTech yisigaba esincane kunazo zonke futhi esikhula ngokushesha kunazo zonke iCosmos-Maya futhi kulindeleke ukuthi sibhekele ama-20% + wemali ekhiqizwayo ye-FY 2022E. Singumlingani wokuqukethwe okhethwayo we-EdTech decacorn Byju futhi sixoxa ngenkuthalo nezinkampani ezihola kule ndawo eNdiya. Ngokwengeziwe, senze ama-forays ku-OTT eholwa yi-EdTech, sandisa i-L & M ukuze sikwazi ukufinyelela ngokujulile ohlangothini lwabathengi bebhizinisi, sigxile ekuthuthukiseni ikhwalithi yokugqwayiza ngokuqhubeka namanye amaphrojekthi aphezulu aseNyakatho Melika - isisekelo salokho. ibekiwe futhi ihlala iguquka ukuqinisekisa ukugcinwa kwengxenye enkulu emakethe yezithombe ezifuywayo yaseNdiya.
Ukwakha ngemizamo yokuqala ku-FY 2020A ye-International Service Work, inkampani ikwazile ukubamba amaphrojekthi wekhwalithi ephezulu kakhulu, INkosana yethenisi, Inkosi yezinkawu, njll. futhi bazoqhubeka bekhula ngemuva kwabo futhi.
Funda kabanzi ku-cosmos-maya.com.
