Kwenziwe eMalaysia: ukubheka umkhiqizo okhulayo we-animated

19 Settembre 2020

Ukubuka okuqukethwe kopopayi esifundeni kubonisa umkhakha ophumelelayo naphezu konyaka onzima.

Njengoba kunezitudiyo zopopayi ezingu-60 ezisebenza njengabadali bempahla eqanjiwe kanye nabakhiqizi benkonzo abasezingeni lomhlaba emakethe yomhlaba wonke, iMalaysia izidla ngokukhiqiza okuqinile kwamaphrojekthi asekhaya nawamazwe ngamazwe, asize imboni yokupopayi ukuba inqobe isikhathi esinzima.

"Isamba semboni yokuqukethwe kwedijithali e-Malaysia simi ku-RM 7 billion ($ 1,68 billion), nokuthunyelwa kwempahla kwamanye amazwe kuphindeka kabili kusuka ku-2014 kuya ku-RM 1 billion ($ 2,4 million)," kusho u-Hasnul. Hadi Samsudin, I-VP Yokuqukethwe Kwedijithali Yedijithali ku-Malaysia Digital Economy. Inhlangano (MDEC). Lokhu kukhula okumangalisayo kwasekelwa abasebenzi abaqinile, okwenza isilinganiso semisebenzi engaphezu kuka-10.000. Izitudiyo zethu zopopayi zasendlini zikhiqize ama-IP oqobo angaphezu kuka-65 futhi zibone umsebenzi wazo uhambela amazwe angaphezu kwe-120, ngenani lokuthekelisa le-RM 170 million ($ 4 million).

NgokukaSamsudin, izitudiyo eziningi zopopayi zezwe zagcina abasebenzi bazo ezinyangeni zokuqala zobhubhane ngomsebenzi osabalalisiwe. “Engxenyeni yokuqala ka-2020, lo mkhakha uthuthukisa umfutho wawo ngokugcina iningi lemisebenzi lisasebenza. Ngenkathi uzulazula ku-Order-eded Movement Control Order (MCO), ekuqaleni njengemodeli ehlanzekile yokusebenza-usuka ekhaya futhi kamuva, ngenguqulo yakamuva ye-MCO, ingena esigabeni sokululama kusukela ngasekupheleni kukaJuni, izitudiyo ziphinde zaqala ukusebenza okuvamile futhi. sebelungele ukukala ipayipi labo futhi. "

Uphawula ukuthi impendulo evela ezifundweni zaseMalaysia isalokhu iyinhle kakhulu kusukela ngesikhathi se-MCO, ngezifundo ezinikele ezimemezelweni eziningi zenkonzo yomphakathi ngokusekelwe kuma-IP abo aziwayo, okwenza iminikelo ye-Digital VS COVID, ukusiza ochwepheshe bezokunakekelwa kwempilo kanye nabanye abaphambili kanye. ukuhlanganisa amaciko abo, onjiniyela nabasebenzi ngemishini ezosetshenziswa emakhaya.

Uhulumeni ubeke izigidi ezingama-R225 ukuze kugqugquzelwe ukukhula kwemboni yokudala ngokusebenzisa imali mboleko ephansi kanye nezinhlelo ngaphansi koHlelo Lukazwelonke Lokubuyisela Umnotho (PENJANA). "Lezi zinyathelo zizosetshenziswa ngokubambisana komphakathi nezizimele," kusho uSamsudin. “Ngokukhethekile ku-MDEC, sithole u-RM 35 million woxhaso ngaphansi kweDigital Content Grant, kugxilwe kumaphrojekthi wokugqwayiza kanye nemiphumela ebonakalayo. Isibonelelo singakwazi ukufaka imisebenzi eminingi efana nokuthuthukiswa, ukukhiqiza / ukukhiqiza ngokubambisana nokumaketha kanye nokunikezwa kwelayisensi ye-IP ”.

I-MDEC iphinde inikeze izinhlelo eziningi, ukuqinisa uhlelo lwendawo nesifunda. Njengoba u-Samsudin esho, “Ngaphezu kwalokho, i-MDEC iqhuba ukuthuthukiswa kwe-IP nge-DC3 ne-DCG; thuthukisa amakhono echibi lamathalenta ngaleyo ndlela uqinisekise ifaneli yokukhula kwezifundo, ngezinhlelo eziyisisekelo ezifana ne-Kre8tif! @izikole, i-DICE UP kanye nezinhlelo zentuthuko ezihlobene; futhi kwandiswe usayizi womkhakha, ngohlelo lokufukamela oluhlelekile ukuze kuthuthukiswe ukuqalisa ".

Uhulumeni wase-Malaysia, ngokusebenzisa i-MDEC, uphinde waqala uhlelo lokundiza, lwabathengi abangokoqobo lapho abathengi benethuba lokukhuluma nezinkampani ezihamba phambili zesifunda zamapopayi, mayelana nezixazululo ezihlukahlukene, ezihlanganisa intuthuko nezinsizakalo ze-IP. “I-Kre8tif elandelayo! Ingqungquthela ye-virtual idlala indima ehlanganisayo ekukhuleni kwe-ecosystem yase-Malaysian, iqoqa imboni ehamba phambili esifundeni ukuze kube lula ngamathuba ebhizinisi nawokuxhumana, ”kusho i-VP. "Yasungulwa ngo-2009, lo mbuthano omncane wezimboni, ithalente kanye nozakwethu usukhule waba yingxenye ejabulisayo nenempilo yezithombe ezinyakazayo zaseNingizimu-mpumalanga ye-Asia kanye nesigcawu se-VFX."

Phakathi kwezinzuzo eziningi zokusebenza nezitudiyo zaseMalaysian:

Izitudiyo zopopayi zaseMalaysia zisebenza ngamapayipi okukhiqiza asezingeni lomhlaba. Ngokuhamba kweminyaka i-pool pool nama-studio akhule kakhulu, okuzoholela ekwakhiweni kwama-IP amaningi amasha. Bangakwazi ukuphatha ukusebenzisana okuningi kanye namaphrojekthi wokukhiqiza ngokubambisana nezitudiyo zamazwe ngamazwe nabasakazi.
Ulimi alusona isithiyo, njengoba isiNgisi sikhulunywa kakhulu. “Siyaziqhenya ngamagugu ethu aqinile futhi ahlukene ahlanganisa amasiko nezinhlanga ezehlukene nawo akhuthaza ukuziphatha okuhle emsebenzini,” kusho uSamsudin. “Bangakwazi ukuqonda futhi bahlanganise amasiko nezilimi ezahlukene esifundeni sonke. Ngaphezu kwalokho, iMalaysia inikeza izinhlobonhlobo zezitshalo nezilwane ezikhuthaza izindaba ezintsha ezingahamba emhlabeni wonke! "

Izindaba zempumelelo

Ngo-2019, amafilimu amathathu anopopayi aklanywe kahle akhululwa esikrinini esikhulu: I-Upin ne-Ipin: Keris Siamang Tunggal (Les Copaques), Ifilimu ye-BoBoiBoy 2 (Animonsta) kanye U-Ejen Ali: Ifilimu (WAU izithombe). Upin futhi Ipin iwine Ifilimu Engcono Kakhulu ku-2019 Montreal International Animated Film Festival futhi kwaba wupopayi wokuqala waseMalaysia oqokwe njenge-Oscar ngo-2020. I-BoBoiBoy uthole iphosta / i-trailer ehamba phambili yetiyetha ku-Laurus Film Festival futhi waba owamanqamu kuma-Florence Film Awards kanye ne-New York Animation Film Awards.

Uchungechunge lwewebhu lwamahlaya I-AstroLology (I-Lemon Sky Studios) nayo ithole ukuhlonishwa emhlabeni wonke. Enye i-IP ethokozisayo ekhombisa kahle isiko laseMalaysian Intombazane yeBatik (I-R&D Studio) - lesi sifinyezo esifushane esinopopayi sithole ukuqokwa okuningi kanye nemiklomelo emihlanu.

Ezikhangayo zesikhathi esizayo

Phakathi kwamaphrojekthi amaningi agqwayizayo asazoqhubeka ngo-2020 nango-2021 yilezi:

ILil Critter Workshop, isitudiyo sopopayi se-2D e-Malaysia, okwamanje sisebenzela ukukhiqizwa kwe-Australia, UK kanye ne-US. I-IP yoqobo ikakhulukazi, uchungechunge lwe-slapstick ngaphandle kwengxoxo UBuck noBuddy, isizuze umfutho wokuthengisa kusukela yethulwa ngoFebhuwari ku-CITV e-UK. UBuck noBuddy ithole ukutholwa kwabasakazi abaningi, okuhlanganisa i-Discovery Kids MENA.

Ucwaningo nokuthuthukiswa kocwaningo okwamanje isebenza nozakwethu i-Robot Playground Media (Singapore) ukushicilela izindaba ezimbalwa zase-Asia nge-lens yesi-Malaysian. I-Spectrum ifilimu ye-anthology egqwayizayo enamafilimu amafushane ayisikhombisa abungaza izindinganiso zomndeni namasiko abiwe kanye namagugu. I-R&D Studio nayo ingemuva kwefilimu emfushane ehlonishwa kakhulu Intombazane yeBatik.

Izithombe ezibukwayo isebenza emikhiqizweni yase-Australia, eCanada naseSouth Korea. Kuyisitudiyo esisunguliwe saseMalaysia futhi okwamanje sisebenza kuma-IP amaningi, enye yawo inge. Umhlaba onelukuluku weLinda, Ukukhiqiza ngokubambisana phakathi kwe-Vision Animation ne-Tak Toon Enterprise (Korea).

IGiggle Garage inemikhiqizo eminingi emazweni ayisithupha ahlukene. Isitudiyo ngemuva Ama-Fridgies yandisa ukukhiqizwa kwayo kuze kube ngu-2020 futhi imatasa isebenza ngezihloko ezifana nalezi Isikhala Nova, Luka, umhambi wesikhathi, UDkt Panda e kazoops.

I-Animonsta Studios isebenza ekunwetshweni kwe-IP koqobo okumbalwa, okuhlanganisa nefayela I-Mechamato ifilimu efakiwe.

Njengoba u-Samsudin esho, isimo sopopayi esikhulayo sezwe sesihambe ibanga elide emashumini ambalwa eminyaka adlule. “Imboni yezopopayi yaseMalaysia yaqala izimpande zayo eziphansi kusukela ngo-1985 ngochungechunge lwethu lokuqala lwamapopayi, olwaziwa ngokuthi Sang Kancil & Buaya. Ngokushesha sibheke namuhla, futhi siyabona ukuthi izinkampani zaseMalaysia zidlala indima ebonakalayo ezimakethe emhlabeni jikelele, ”kuphetha yena. “Bayakwazi ukuqonda izitayela zemboni ezibenza bakwazi ukuhlangabezana nezidingo zababukeli banamuhla. Ngosiko oluxubile nezilimi ezahlukene, indawo yopopayi yaseMalaysia izohlala inobungane, kubathengi nasezithamelini yonke indawo ”.