Nsanja zatsopanozi zimayambira pamsika wamsika wa Netflix
Ndi mliri womwe wapangitsa kuti kutsekedwa padziko lonse lapansi kutsekedwe komanso kupangitsa kuti zomvera zikhale zofunikira kwambiri ndi anthu omwe akukhala kunyumba, "nkhondo zomwe zikuyenda" zakula kwambiri chaka chatha. Zatsopano zochokera ku Ampere Analysis zonenedwa ndi TheWrap zikuwonetsa kuti kupambana kwachangu kwa Disney +, komwe kudakhazikitsidwa mu Novembala 2019, komanso mpikisano waposachedwa kwambiri monga HBO Max (Meyi 2020) ndi NBCUniversal's Peacock (Julayi 2020) akutsutsa kulamulira kwanthawi yayitali. ya Netflix ku United States ndi Canada.
Lipoti lina laposachedwa likuwonetsa kuti aku America adachulukitsa ndalama zomwe amawononga kuchokera pa $ 30 pamwezi kotala loyamba la 2019 kufika $ 34 pamwezi. koyambirira kwa 2020, kwa $ 40 pamwezi.
Lipotilo likuwonetsa kuti ngakhale Netflix idachita mbiri yatsopano yamabizinesi ndi maakaunti atsopano 36,58 miliyoni padziko lonse lapansi mu 2020, msika wake waku US watsika kuchokera 29% mpaka 20% kuyambira koyambirira kwa 2020, ndikutsika 31%. Mu Januwale, wofalitsayo adalengeza olembetsa a 73,94 miliyoni ku US ndi Canada; pafupifupi 67 miliyoni mwa ameneŵa ali ku United States.
Amazon Prime Video, wosewera wina wanthawi yayitali, adakumananso ndi vuto lalikulu ndipo adachoka pa 21% ya pie yaku US kufika 16% chaka chatha. Manambala a nsanja amatha kusokoneza, komabe, popeza mamembala onse a Amazon Prime ecommerce club amatha kugwiritsa ntchito streamer koma mwina sakugwiritsa ntchito. Kampaniyo idalengeza kuti idaposa mamembala a Prime 150 miliyoni omwe amalipira koyambirira kwa 2020; Ampere amakhazikitsa Prime Video kugwiritsidwa ntchito ndi mamembala aku US pafupifupi 54 miliyoni.
Chodziwikanso muzambiri za Ampere ndichakuti ngakhale akwaniritsa zolinga zolembetsa pasadakhale komanso kudzitamandira olembetsa 100 miliyoni padziko lonse lapansi, Disney + imabwera kumbuyo kwa HBO Max pa mpikisano wakunyumba ndi olembetsa aku US pafupifupi 40 miliyoni motsutsana ndi 41 miliyoni papulatifomu yaposachedwa, ngakhale mafani am'mbuyomu. HBO Go ndi HBO Tsopano nsanja zapaintaneti zasinthadi kukhala Max, ndipo chiwerengerocho chikuphatikizapo anthu 17,2 miliyoni "otsegula" omwe adatsitsa pulogalamuyi koma osalembetsa. Peacock adapindula kwambiri, kuchoka pa ziro kufika pa 5% ya msika kumapeto kwa chaka chatha.
Malinga ndi data ya Ampere, nsanja zazikulu zaku US zotsatsira ndi:
- Netflix
- Amazon Prime Video
- Hulu
- HBO Max
- Disney +
Panthawiyi, Business Insider, ikugwira ntchito pa data kuchokera ku Antenna, inanena kuti Netflix inali ndi 34% ya msika wogulitsa ku United States mu Q2020 40, kutsika kuchokera ku 2019% mu Q20 18. Imayika Hulu pamalo achiwiri ndi 10%, kutsatiridwa ndi Disney + yokhala ndi 6%, HBO Max yokhala ndi 6%, Paramount + (yomwe kale inali CBS All Access) yokhala ndi 4%, Starz yokhala ndi 2%, Showtime yokhala ndi XNUMX% ndi "Zina" (zomwe zimaphatikizapo Peacock ndi Apple TV +) ama akaunti XNUMX% .
Antenna amagwiritsa ntchito opt-ins kuti azitsata deta ndipo samaphatikiza ogwiritsa ntchito aulere. Zinapeza kuti msika wa US wakula 23% m'chaka chapitacho ndi 8% kuchokera ku gawo lachitatu mpaka lachinayi lokha, komanso kuti nyumba zambiri tsopano zimalembetsa mautumiki anayi osiyanasiyana.
[Mawu: TheWrap, Business Insider]
