Aardman anoita firimu yehupenyu nezve autism
Mubairo-unokunda wakazvimirira studio Aardman akabatana neHurumende yeScotland neThe Leith Agency kuti vagadzire yeanopisa autism yekuziva firimu (Akasiyana Pfungwa). Chirongwa cheHurumende yeScotland chekusvitsa chirongwa chinoratidza kushorwa uye kusarura kunosangana nevanhu vane chivimbo.
Mushandirapamwe wekugadzira wakagadzirwa kuti upe kunzwisiswa kwakajeka kweaustism kune vasina-autistic vanhu, uye Aardman akapihwa basa rekugadzira firimu raigona kutora pfungwa uye kubatsira kugovana iyi yakaoma meseji nevateereri.
"Iropafadzo chaiyo kugona kushandisa nguva yedu kugadzira mafirimu, kunyanya kune chirongwa chinotsvaga kukurudzira kunzwira tsitsi, mutsa uye kunzwisisa kune rimwe boka iro ruzivo rwepasi pano runogona kunge rwakati siyanei nerwedu," akadaro Daniel. Binns, director weAardman. "Kubva pakuona kwekugadzira zvaive zvinonetsa chaizvo kuyedza kuita irwo ruramisiro uye, kunyangwe iri kuuya block, raive basa rine mubayiro randinodada kuve chikamu charo."
David Amers, Director wezvekuronga kuThe Leith Agency, akawedzera kuti: “Uyu mushandirapamwe unokosha zvikuru, Leith anodada nekugadzira, achishanda pamwe nevatengi vedu nevabatanidzi veHurumende yeScotland. Inovavarira kudzamisa kunzwisisa kwevanhu uye kugashira hutachiona muScotland uye kupokana nekutenda kwenhema. Mukudaro, idanho rakakura rekurwisa kushurikidzwa uye kusarurwa kunoitwa nevanhu vane autistic ”.
Mushandirapamwe wezvikamu zvitatu wakatanga muna Gumiguru unosanganisira kushambadza paTV, redhiyo, mapepa ekunze uye nhepfenyuro yemadhijitari uye yakagadziriswa kutaurirana meseji yakakosha uye kubvisa dzimwe nhema nezve autism. Meseji dzakakosha dzinosanganisira chokwadi chekuti mumwechete pavanhu zana muScotland vane autistic, zvichireva kuti huropi hwavo hunongoshanda zvakasiyana, zvichikanganisa maitiro avanoona nyika yakavapoterera (zvese zvakanaka uye zvisina kunaka) uye munhu wese ane autistic akasarudzika. Iwo Akasiyana Pfungwa mushandirapamwe unotsvaga kugadzirisa zvisiri izvo kuti autism inokonzerwa nemajekiseni, kana kuti ndizvo (kana kunyange izvo inofanira kudaro be) kurapwa.
"Pamwoyo pemushandirapamwe chishuwo chekugadzirisa kusvibiswa uye nhema dzakatenderedza autism uye kubatsira vanhu kuti vanzwisise zviri nani autism," akatsanangura Claire Prentice, Head of Safer Marketing for the Scottish Government. . "Aardman akanzwisisa chiono chedu kubva pakutanga uye akashanda padhuze nesu nguva dzose kuti agadzire firimu yehupenyu iyo inotora zvinonyatsoita hupenyu hweanofunga pfungwa. "Tiri kufara chaizvo nemhedzisiro uye tine chivimbo chekuti ichave nebasa rakakosha rekusimudzira kuziva nekunzwisisa kweatism muScotland."
