Ndiani achatanga kwekutanga muhondo inokonzerwa ne "Trolls World Tour"?
Iri raive danho rakanyanyisa kure kumabhizimusi eAMC, iyo hombe yemitambo muUnited States. UU. (Uye kubva pasirese), uyo akapindura kuti haachazo nyeredzi mune chero Universal firimu mune aya mazwi, "zvinobudirira ipapo."
Cineworld, iyo ine Regal Cinemas, yechipiri nyika yakakura cheni ye cinema, yakakurumidza kutevera. "Hatisi kuzoratidza mafirimu asingaremekedze Windows," akadaro muchitauti.
Sangano reNational Association of Theatre Varidzi (NATO) rakawedzera izwi rayo kuimba yekushora: "Universal haina chikonzero chekushandisa mamiriro asina kujairika munzvimbo isina kumboitika sedombo rekutsika kudzivisa kuburitswa chaiko."
Mukupindura kurambidzwa kweAMC pamafirimu, Universal yakatsanangura mazwi ekutanga aShell: Sezvatakambotaura, mune ramangwana, tinotarisira kuburitsa mafirimu emangwana akananga kumitambo uye PVOD apo kuburitswa kwekuparadzirwa kunonzwisisika “. Nhasi Shell akaudza vatyairi kuti PVOD kuburitswa kuchave "chinhu chinowirirana" kumitambo yekuburitswa kwemamwe mafirimu e studio (siyana ane zvimwe pamashoko ake achangoburwa).
Sezvo dambudziko rekoronavirus richienderera, Universal inowedzera kuedza kwayo kweVOD Trolls Rwendo Rwenyika. Muvhuro wakazivisa kuti ichaburitsa iyo live-action comedy. Mambo weStaten Island zvakananga online muna Chikumi. Vamwe vatengesi vari kuyedza zvakafanana zvinhu: Warner Bros.iri kuburitsa iyo yehupenyu maficha Scoob! paVOD muna Chivabvu uye Disney ichaisa Artemis Fowl zvakananga kuDisney + yavo yekushambadzira sevhisi munaJune.
Iyo firimu fafitera, ingangoita mwedzi mitatu iyo mafirimu anowanzo kuratidzwa chete mumitambo, yagara iri gakava pakati pevaratidziri, vanoiona senzvimbo huru yekutengesa, uye studio, dzavanotenda kuti vanogona kuwana mari yakawanda dai mupfupi.
Sarudzo yeUniversal yekunyatso kufuratira hwindo Anodakadza World Tour (Kunze kwemamwe mabhaisikopo anozvishandira) inogona kunge yakatsamwisa varatidziri, asi yaive sarudzo yakaitwa mune yakasarudzika mamiriro, apo mabhaisikopo akavharwa. Ndosaka chitsidzo chaShell chekuenderera mberi netsika iyi, kunyangwe ichivhurwa, chakatsamwa.
Nekubva kure nemazita ese eUniversal, dzimba dzemitambo dzaizorega mamwe mafranchise anobatsira, kusanganisira Jurassic Nyika, Kurumidza & Kutsamwa, Vateveri, uye iyo yazvino Lego reboot. Cineworld yainyanya kungwarira mukunyora kwayo, ichingotaura chete kuti yaizoramba mafirimu asina hanya newindo remitambo. Zvinosara kuti zvionekwe kuti Universal uye mamwe ma studio anoenderera mberi nekuyedza uku paVOD uye kana masheatre achizotakura kutyisidzira kwavo.
Kana izvo zvidzidzo zvikaenderera, ivo vari kunyatso kubheja kuti online mari inogona kugadzira kuperevedza kunokonzerwa nekuvharirwa kwemaketani makuru emitambo munyika. Izvi zvinotungamira kumubvunzo: ndeye Anodakadza World Tour imwe nyaya yakasarudzika?
Mushure mezvose, zvakabatsirwa nehuremu hwemushandirapamwe wekushambadzira uye, sefirimu yemhuri, inokodzera zvakakwana nevateereri vekumba. Kukunda kwako kwakasarudzika here kana kuti chiratidzo chekuchinja zvachose mukucherechedza maitiro? Mhinduro kumubvunzo inotanga nekutanga kwe Scoob, mambo weStaten Island, uye dzimwe shanduro dzakanangiswa kuVOD dzinogona kutevera.
Shell anotenda kuti yatove nemhinduro: "Ini ndinotarisira kuti vatengi vadzokere kubhaisikopo." [pavanovhura zvekare] uye isu tichava chikamu chayo, "akaudza varimi nhasi. "Ini ndaizotarisirawo kuti PVOD [vhidhiyo yepamberi iri kudiwa] ive chikamu chemupiro neimwe nzira. Izvo hazvizove zvinotsiva, asi chichava chinhu chinowirirana uye isu tichazongoona kuti zvinotora nguva yakareba sei uye kuti zvichatisvitsa kupi ".
Izvo zvirevo kubva kuAMC, Universal uye Cineworld zvakaburitswa zvizere pazasi.
NeChipiri, AMC CEO Adam Aron akatumira tsamba inotevera kuna Donna Langley, purezidhendi weUniversal Pictures:
Munguva ino yekukurumidzira kwenyika uye iyo coronavirus inoparadza nyika, ndinovimba iwe nevadiwa vako makachengeteka uye makasimba. Ndine hanya uye ndinoshuvira zvakanaka kune hutano hwevamwe vatinoshanda navo muindastiri. Hakuna kumbove nenguva yakaoma zvakadaro muhupenyu hwedu.
Pakati pechirwere chepasirese sepashure, ndinoshuva kuti dai tazviponesawo kubva mukusangana nedambudziko rakasiyana rinobva pazviito zvepasi rose zviri kuitika.
Kwemakore zana, AMC Theatre anga ari ehurongwa hwekutsoropodza uye hunobatsira zvikuru hwekuparadzira mafirimu, uye munguva yese iyoyo kusarudzika kwekuparadzirwa kwemitambo kwave kwakanyanya. Kana bhaisikopo iri "Theatrical Chete", vatengi vanoiona seyakanyanya kuvaraidza. Vasingaverengeki vagadziri vemafirimu uye mabhaisikopo emafirimu anotenda kuti vatengi vanokoshesa yavo yekugadzira basa pane hombe skrini zviri nani. Uye isu tese tinoziva kuti izvo zvemitambo zvinoburitswa zvinowedzera kushambadza, zvakanaka izwi remuromo, kurumbidza kwakanyanya, uye inotevera mari.
Kwemakore mana nehafu apfuura, ndanga ndiri mukutaurirana kwakananga naJeff Shell naPeter Levinsohn nezvekukosha kwehwindo rakasimba remitambo mukubatsira kweindasitiri yemufirimu. Munguva yese iyoyo, AMC yakaratidza kudisisa kufunga dzimwe nzira kune ino yazvino Windows zano muindasitiri yedu, uko chinangwa cheimwe nzira ndechekuvandudza kubatsirwa kwemastudiyo uye kubatsirwa kwevashandisi vemitambo.
Universal akati yaingotsvaga yakatangisa kuvaraidzwa kumba Anodakadza World Tour nekuti dzimba dzemitambo dzainge dzakavharwa uye Universal yaiita chibvumirano chekupa marezinesi. Isu takave nekusahadzika kwedu kuti izvi ndizvo zvaive zvinangwa zveUniversal here, sezvo chave chishuwo cheUniversal chakamira kwenguva refu kuenda kumba pazuva nemusi. Nekudaro, isu tinogamuchira chiito ichi sekusiyana needu marefu ebhizinesi maitiro mune aya asina kumboitika nguva.
nhasi Wall Street Journal, Jeff Shell anonzi akataura kuti:
“Migumisiro ye Anodakadza World Tour Tapfuura zvataitarisira uye tikaratidza kugona kwePVOD, "akadaro Shell." Panongovhurwa mabhaisikopo, tinotarisira kuburitsa mafirimu mune ese mafomati ".
Iko kuchinja kukuru kubva kuUniversal kuenda kune yemabhizinesi modhi iyo iripo parizvino pakati pemakambani edu maviri hapana chimwe kunze kwekukanganisa kwatiri uye hazvitenderwe zvachose kuAMC Varaidzo, muunganidzwa wakakura wepasinema wepasirese.
Mune ramangwana, AMC haizobvumidze chero emafirimu eUniversal mune chero emitambo yedu chiuru yemitambo pasi rese pasi pemitemo iyi.
Nekudaro, isu tinoda kujekesa, kuitira kuti parege kuve nekusajeka kwemhando ipi neipi. AMC inotenda kuti neichi chiito chakarongwa chekuenda kumba uye kumitambo panguva imwe chete, Universal iri kutyora bhizinesi modhi nezvibvumirano pakati pemakambani edu maviri. Izvo zvinofungidzira kuti isu tichagamuchira zvinyoro-nyoro maonero ekuti mashopu nevaratidziro vanofanira kufambidzana sei, vasina hanya neUniversal chikamu nezvekuti zviito zvavo zvinotibata sei. Izvo zvakare zvinofungidzirwa kuti Universal inogona, kutaura zvazviri, kuva nekeke rayo yega uye ichidya, kuti iyo Universal firimu chigadzirwa chinogona kuburitswa mumba uye mumitambo panguva imwe chete, pasina kuchinja marongero emari aripo pakati pedu.
Zvinoodza mwoyo kwatiri, asi zvakataurwa naJeff nezve zviito zveUniversal uye zvinangwa hazvina kutisiira sarudzo. Naizvozvo, mukuita, AMC haichazotamba Universal mafirimu mune chero emitambo yedu muUnited States, Europe kana Middle East. Iyi bumbiro inobata mafirimu epasirese pachezvayo, inotanga kushanda nhasi uye panovhurwa mafirimu edu, uye haisi tyisidziro isina chinhu kana isingafungidzirwe. Sezvineiwo, mutemo uyu hausi kungonangana neUniversal kunze kwemutambo kana kuva chirango munzira ipi neipi, asi zvakare inotambanudzira kune chero mutungamiriri uyo unilaterally anosiya zvazvino mawindo maitiro mukushayikwa kwekutenda kwakanaka pakati pedu, kuti ivo sevagoveri isu sevaratidziri tinobatsirwa uye hapana anokuvadzwa neshanduko idzi. Parizvino, nemazuvano emapepanhau, Universal ndiyo chete studio iyo inofanoona shanduko yakazara muquo quo. Naizvozvo, iko iko kutaurirana uku mukupindura.
Mumakore achangopfuura, AMC yakaisa nguva yakawanda nesimba nevatungamiriri veUniversal vachiedza kutsvaga modhi nyowani yeWindows iyo inogona kubatsira kune vese studio yavo nemitambo yedu yemitambo. Nepo zvirevo zveUniversal-zvakatsigira nezvenyaya iyi zvisingafadzi kwatiri, sezvakagara zvichiitika, AMC inoda kugara pasi neUniversal kuti vataure nzira dzakasiyana dzewindows uye akasiyana mabhizimusi mamodheru pakati pekambani yavo neyedu. Nekudaro, mukushaikwa kwehurukuro dzakadai uye nemhedziso inogamuchirwa kubva kwavari, edu makumi emakore ebhizinesi rakabudirira kwazvo pamwechete asvika kumagumo.
Universal yakaburitsa chirevo chinotevera mukupindura:
Chinangwa chedu mukusunungura Anodakadza World Tour KuPVOD kwaive kupa varaidzo kuvanhu vanopotera kumba, nepo mafirimu uye dzimwe nzira dzekunze kwekuvaraidza dzisipo. Zvichienderana nemhinduro yekushinga kune iyo firimu, isu tinotenda isu takaita danho chairo. Chokwadi, kupihwa sarudzo yekusatanga Trolls Rwendo Rwenyika, Kwete chete iyo yaizodzivirira vatengi kusangana neiyo firimu, asi zvaizokanganisawo vatinoshanda navo nevashandi, danho rakanga rakajeka.
Chishuwo chedu chagara chiri chekuburitsa zvinobudirira varaidzo kune vakawanda kwazvo vateereri. Isu tinonyatso tenda mune yemitambo chiitiko uye hatina kutaura zvinopesana. Sezvatakambotaura, mune ramangwana, tinotarisira kugovera mafirimu emangwana zvakananga mumitambo, pamwe nePVOD apo nzvimbo iyi yekuparadzira inoita zvine musoro. Tinovimba kuve nekumwe kutaurirana kwepachivande nevatinotengesa navo vatambi, asi isu takaodzwa moyo neiyi inoita senge yakarongedzwa kuyedza neAMC neNATO kukanganisa nzvimbo yedu nezviito.
Cineworld akabva aburitsa chirevo chinotevera:
Mutemo weCineworld naRegal maererano newindo wakajeka, unonyatso kuzivikanwa muindasitiri uye chikamu chebvumirano yedu yekutengeserana nevatengesi vedu vemafirimu. Isu tinodyara zvakanyanya mumabhaisikopo edu kutenderera pasirese uye izvi zvinobvumidza studio dzemafirimu kupa vatengi kupota nyika mukana wekuona mafirimu mune yakanakisa chiitiko. Hapana mubvunzo kuti iyo hombe skrini ndiyo yakanyanya kunaka nzira yekuona bhaisikopo.
Universal unilaterally akafunga kutyora nzwisiso yedu uye akazviita pakukwirira kwedambudziko reCovid-19 apo bhizinesi redu rakavharwa, vanopfuura vashandi zviuru makumi matatu nezvishanu vari kumba uye patinenge tisina zuva rakajeka rekuvhurazve mafirimu edu.
Sarudzo yeUniversal haina kukodzera zvachose uye, chokwadika, haina chekuita neakanaka maitiro ebhizinesi, kudyidzana uye kujekesa.
Mooky Greidinger, CEO weCineworld, akaenda kuna Brian Roberts, purezidhendi weComcast, munaKurume 19 (mushure mekunge Universal yazivisa izvozvo trolls 2 angadai akaburitswa achiputsa hwindo) uye angadai akamuudza pakati pezvimwe zvinhu kuti:
“Mashoko akanaka echikwata chako haana maturo kana tisingavimbe newe semumwe wako. Meseji yakadudzirwa nevezvenhau ndeiyi: "Hollywood inopwanya hwindo", hazvo, hachisi chokwadi! Vedu vese vatinoshanda navo vakatisheedza nenguva yakakodzera uye vakatiudza kuti mumamiriro azvino varikuda kupfupisa hwindo remafirimu akatoburitswa apo ma cinema achivhara, pamusoro pezvose, vakativimbisa kuti hapazove neshanduko mune zvematongerwo enyika hwindo. kana bhizimusi remufirimu radzoka. Nehurombo, ndakapotsa meseji yakafanana muchiziviso cheUniversal ... kwete chete kuti Universal yanga isiri kuita kune ramangwana hwindo, asi Universal ndiyo yega NDIMA studio yakaedza kutora mukana wedambudziko razvino ndokupa zuva rekutanga nezuva. firimu haisati yaburitswa. "
Kwakatangira Cineworld kwakadzokera kumashure makore makumi mapfumbamwe muindasitiri uye yaive yakagara yakavhurika kuratidza chero firimu chero bedzi mitemo yairemekedzwa uye isingashandurwe neyakarerekera rimwe divi. Nhasi tinojekesa zvakare kuti hatizoratidze mafirimu asingaremekedze mahwindo, nekuti hazviite chero hupfumi kwatiri.
Isu tine chivimbo chakazara muindasitiri yazvino bhizinesi modhi. Hapana munhu anofanirwa kukanganwa kuti chikamu chemitambo cheiyi indasitiri chakaunza mari yenguva dzose yemadhora makumi mana nemakumi mana emamiriyoni emadhora gore rapfuura, uye mugove wevanoendesa mafirimu mune izvi waive wakatarisana nemabhiriyoni makumi maviri emadhora.
