Sangana chero Malu, munhu wekuBrazil anopesvedzerwa nemushandirwi uyo aishandira Cartoon Network
Iwe unongoita sei netsaona kugadzira animated influencer, uye kana iwe uchinge waiwana, unoishandisa sei pairi? Takataurirana naMarcelo Pereira, muvambi uye mudiwa weCombo, kuti tizive ...
Marcelo Pereira: Pakutanga bhizinesi idzva, mune chero nzvimbo, zviwanikwa zvemari zvinowanzo kuve zvishoma, sekuzivikanwa kwemusika. Mushure memwedzi mishoma, takazoona kuti musika vanga vasati vatiziva isu, kunyangwe hazvo ivo vashandi veCombo vanga vachishanda muhupenyu uye varaidzo kwemakore mazhinji.
Saka pachinzvimbo chekuita zvishoma nezvishoma kuvaka "portfolio" yedu, takafunga kuratidza pasi rese ruzivo rwedu muopopayi nekugadzira "Youtuber" uyo "achaburitsa" basa redu online. Chero Malu aifanira kuve mutauriri wedu uye achitipa mukana wekuti tisvike vanhu vazhinji muindasitiri yemifananidzo. Yakatanga zvakanyanya senzira yekushambadzira kupfuura chirongwa chenguva refu.
Isu takaona kuti isu taive nechinhu chakakosha apo vanhu vanogadzira dijitari pavakanzwa nezve chirongwa ichi ndokutanga kutitaurira nezvazvo. Patakatangisa Chero Malu paYouTube, pakanga patove nehana hombe uye chiteshi chake chakakura nekukurumidza.
Fans vakatanga kumutevera pama media media uye vazhinji vacho vakatodaidza dzimbahwe reCombo vachiedza kutaura naye. Takasvika padhuze nepataifanira kubvisa kero yedu kubva pawebhusaiti yedu nekuti taive tave kutanga kuwana vateveri zuva nezuva (vaigara vachiuya vasina kuita musangano uye kazhinji pataive tiri pamusoro pezuva redu rekushanda) .
Patakatanga kuunza Chero Malu kuCartoon Network, takanga tisingazive zvataiita. Isu takanga tisati tamboita chero chinhu chakadai uye tanga tisinganyatso kuziva kuti ndechipi chemukati chatinogona kuburitsira CN. Kune rimwe divi, ivo vaida hunhu nezviri munhau yake yemagariro. Naizvozvo, isu takagumisa pakati pedu kuti zvaive zvakakosha kuti tikure IP uye tiiburitse [yakadai] ichave "isingadzivisike".
Mushure mechinguva, takaita episode yeAni Malu tichishanda pamwe Nguva nenguva show, apo mavara anotamba pamwechete. Iyo yaive budiriro huru uye ndiyo yaive nguva yatakazoziva kuti mhando yemhando yaizonyatso kukuitira. Isu takagadzira Chero Malu show uye akaendesa zviri mukati zvakare kuCartoon Network.
Chero Malu ainyatso "kubhadharwa" neCartoon Network kuitisa iyo showo. Ane kondirakiti yake neCN. Pane Chero Malu Youtube chiteshi, zvirimo ndezvega uye zvachose zvedu. [Tarisa vhidhiyo ye "zuva rake rekutanga" pachiteshi pazasi.]
Mushure memakore mana ehuhu hunhu, isu takafunga kuti zvimwe zvezvinhu zvepaTV zvinogona kushandiswazve paTV. Asi chirongwa ichi chakatanga kunyura apo, panguva yekutanga kugadzirwa, isu takapinda muchinetso: chero mbesa yeMalu (isu tinoshandisa nzira yekudyara paToon Boom) ine zvakawanda zvaikwanira. Kune yeYunternet chiteshi isu tanga tisinganyatsoda zvekuita, uye akaonekwa zvakanyanya kubva muchiuno kumusoro.
Patakaziva kuti ma rigs ake nemifananidzo yebhangi haigone kushandiswazve, takatanga kugadzira zvekutanga. Nekudaro, isu tichiri kushandisa iyo Youtube chiteshi sereferefisi. [Pakati pese, kunyora nekugadzira] timu haina kuchinja zvakanyanya.
Nhanho yedu inotevera ndeyokuita zvigadzirwa zvehupenyu nehunhu. Kushanda ne "mhenyu" kuchangamuka kunogara kuri kunetsa: isu tatova nezvakaitika kune Chero Malu. Isu takanga tine mafoni nevateereri vemanzwi avo takavapurudzira mushure. Isu takapawo zvirevo nezvakatorekodiwa Chero Malu kutora chikamu. Isu tave kutsvaga nzira nyowani dzekuita izvi, semuenzaniso nechero Malu live-chiito kana chaiyo-nguva yekuratidzira.
Iyo yeBrazilian animation musika yakashanduka nekukurumidza kwazvo. Mumakore achangopfuura mhando yakawedzera zvakanyanya zvekuti inogona kufananidzwa nema studio eEuropean neNorth America. Munyika yedu, zvisinei, zvakaoma kuwana uye kudzidzisa maanimator. Kune mashoma kwazvo mayunivhesiti anopa makosi munzvimbo ino.
Kana zviri zvekugadzirwa kweiyo yekutanga animated IP, kudyidzana nedzimwe nyika raive dambudziko hombe, sezvo mazhinji maIP edu akaonekwa se "Too Local". Asi izvo zvachinja pamusoro pemakore. Zvisinei, tine mari shoma munzvimbo ino. Isu tinovimba kuti neiyi nyowani nyowani yeVOD yekushambadzira masevhisi ari munzira, akawanda akawanda maBrazil studio, zvigadzirwa zvepakutanga uye zvemukati zvinogona kugovaniswa kutenderera pasirese.
(Zvakataurwa naPereira zvakatorwa kubva kumhinduro kumibvunzo yakatumirwa neemail. Ivo vakagadziridzwa zvishoma nekuda kwekupfachuka uye kujekesa.)
