Awọn alabaṣiṣẹpọ Coca-Cola pẹlu Bill Nye lati ṣe atunlo atunlo ni Mackinnon & Saunders Spot
Gẹ́gẹ́ bí olùkọ́ sáyẹ́ǹsì, Bill Nye, ṣe máa ń sọ nígbà gbogbo, “Kì í ṣe idán, ìmọ̀ sáyẹ́ǹsì ni!” Ati ni bayi o ṣafihan awọn aṣiri “idan” lẹhin imọ-jinlẹ ti atunlo ni fiimu kukuru-iduro tuntun kan, ti a ṣe ni ifowosowopo pẹlu Ile-iṣẹ Coca-Cola. Iṣowo naa jẹ apakan ti Coca-Cola World Laisi awọn ipilẹṣẹ iṣakojọpọ alagbero ti Egbin.
Fiimu naa ṣe apejuwe ilana atunlo gbogbogbo, fifọ awọn alaye ti atunlo ṣiṣu lati gba awọn oluwo laaye lati sọ ilana naa di mimọ, pẹlu ibi-afẹde ipari ti iṣe iwuri. "Bi a ti mọ, a nilo lati tun lo ṣiṣu," Nye sọ. “Iyẹn ni idi ti MO fi n ṣe ajọṣepọ pẹlu Ile-iṣẹ Coca-Cola lati ṣafihan imọ-jinlẹ lẹhin ilana atunlo ati bii a ṣe le tẹsiwaju lati koju idaamu egbin ṣiṣu agbaye, papọ.”
Ọkan ninu Awọn ibi-afẹde “Aye Laisi Egbin” ti Ile-iṣẹ Coca-Cola ni lati gba ati atunlo igo kan tabi le fun gbogbo ọja ti o ta nipasẹ 2030. Ile-iṣẹ naa tun pinnu lati jẹ ki 100% ti apoti rẹ jẹ atunlo nipasẹ 2025 ati lati lo o kere ju 50 % awọn ohun elo ti a tunṣe ninu apoti rẹ nipasẹ 2030. Fiimu tuntun yii jẹri ifiranṣẹ naa pe atunlo jẹ bọtini lati "tiipa loop" nipa lilo ati tun lo awọn ohun elo ni awọn igo ṣiṣu lẹẹkansi ati lẹẹkansi.
“A ṣe idanimọ ojuṣe wa lati ṣe iranlọwọ lati koju idaamu egbin ṣiṣu agbaye ati iranlọwọ ṣẹda eto-aje pipade-lupu, ṣugbọn a ko le ṣe nikan,” Christine Yeager, Oludari, Idaduro ni Ile-iṣẹ Coca-Cola North America sọ. “Ati tani dara ju Bill Nye lọ lati ṣe iranlọwọ fun gbogbo eniyan lati ni oye, ronu, rilara ati huwa yatọ si nipa atunlo. Sibẹsibẹ, diẹ sii tun wa lati ṣe, eyiti o jẹ idi ti a tun n ṣe agbero fun eto imulo ikojọpọ ti a ṣe apẹrẹ, igbeowosile awọn amayederun ati ṣiṣẹda ibeere eto-aje ti o tobi julọ fun akoonu atunlo. Ṣugbọn Igbesẹ Ọkan ni lati gba ati atunlo awọn igo wa. ”
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