“A New Dad” - The Disney short about the importance of family

“A New Dad” - The Disney short about the importance of family

Disney releases today A New Dad, the new magical Christmas short film lasting about three minutes, focusing on family union and the power of storytelling. A New Dad debuts Wednesday, November 3, 2021 on all Disney channels in 45 countries across Europe, North America, South America and Asia. The new short film is part of the Disney Christmas retail campaign One Family, Infinite Emotions in support of Make-A-Wish®.
 
A New Dad is the sequel to Lola, the animated Disney short film launched at Christmas 2020 and focused on celebrating family traditions handed down from generation to generation. First Christmas short film from the Disney Consumer Products division, Lola it was a real success with the public considering the more than 106 million views. The short film 2021 instead, A New Dad, tells the story of Nicole, grandmother Lola's grown granddaughter, and her two children Max and Ella when Mike, the new dad, moves into their home. 

At the heart of the story is a very special storybook - a precious object that Max, Nicole's son, received from his birth father. The book celebrates the power of storytelling that can strengthen family bonds and the magic that is created when, reading them together, Disney and Pixar stories come to life from the pages and ignite the imagination and imagination of the whole family.
 
The audience will see the family embark on a journey into emotions as they enjoy bringing their classic Christmas traditions to life and, at the same time, creating new ones all together.
 
Once again this year, the campaign supports longtime charity partner Make-A-Wish®️, with the aim of helping the association realize the wishes of children with serious illnesses, experiences and meaningful moments able to play. an important role in the healing process. Since 1980, Disney has helped Make-A-Wish®️ fulfill more than 145.000 wishes around the world by bringing light, hope and joy to the charity-supported boys and girls and their families.

Two-time Grammy Award winner Gregory Porter plays a very emotional version of the original soundtrack Love Runs Deeper - piece written for the short film and which provides, instead of dialogues, a musical narration through Mike's eyes. Written by Los Angeles-based duo PARKWILD, the song also includes the participation of Cherise, a member of the Tomorrow's Warriors organization, born to support diversity and equity in the arts through jazz music.
 
Love Runs Deeper is available for download starting November 3, 2021. For each download made by December 31, 100% of the proceeds from the sale price will be donated to Make-A-Wish®️ International, to make the dreams of boys and girls come true , helping them to develop emotional and physical strength to cope with serious illness.

Disney will help support Make-A-Wish International and its worldwide affiliate network with over $ 2 million. The support, which consists of donations, media exposure and products, will help Make-A-Wish®️ achieve its goals, fulfilling the wishes of the children who need it most. Fans will also be able to purchase the Minnie Figure Skater plush and notebook inspired by the commercial, exclusively on shopDisney.it.

In the short film, keen observers will be able to unearth several hidden Disney-themed Easter Eggs and Make-A-Wish®️, including two drawings made by children supported by the charity. One of these drawings was made by XNUMX-year-old Dylan and depicts the image of a cheetah visible in the commercial on the family's refrigerator. Dylan's dream of becoming a designer was realized thanks to Flux Animation Studios, which developed the creativity of the commercial.
Tasia Filippatos, SVP Disney EMEA says: “We are delighted to once again be able to support our longtime charity partner Make-A-Wish®️ through our Christmas campaign. Reading together can truly be a magical experience and our short film celebrates this ancient tradition and the wonder and imagination it can inspire. We hope that history can touch the chords of all those who have seen magic come to life from the pages of a book through the eyes of a child. "

The international artist Gregory Porter, interpreter of the song Love Runs Deeper adds: “The words of the song are really powerful and underline that behind everything there is Love. When I read the first line of Love Runs Deeper's text "When you open the door / I will be there with my heart / full of joy" (OV: When you open the door, I will be standing there) I was moved by the storytelling and for the emotions transmitted. At that precise moment I realized I really needed to be involved in this campaign to support Make-A-Wish®️. "

Luciano Manzo, President and CEO of Make-A-Wish® International said: “We are proud of our long-standing partnership with Disney and delighted to be part of the Christmas campaign again this year. The public can also contribute to giving joy and hope to children; in fact, to brighten the day of those who need it most, you can also send a charity e-card that helps Make-A-Wish®️ to make life-changing wishes come true. "

Over 200 brands and retailers will take part in the 2021 One Family, Infinite Emotions campaign, including international licensees Pandora, Primark and Vodafone.

The short film was produced and developed by Disney EMEA's in-house creative team, led by Angela Affinita, Director of Brand Marketing and Creative, in collaboration with Flux Animation Studios in New Zealand.

Gianluigi Piludu

Author of articles, illustrator and graphic designer of the website www.cartonionline.com