Fleischer Studios has chosen Global Icons as Betty Boop's licensing agent
Fleischer Studios has chosen Global Icons, the brand's leading licensing agency, as the new exclusive licensing agent worldwide for the Studios' beloved series of classic characters, including iconic animated film star Betty Boop. The move was official on January 1 and comes as Fleischer Studios seeks to expand opportunities for its properties in new and creative ways.
“We are excited for the future and all the fantastic ideas in the pipeline with Global Icons. I'm confident they'll do a great job representing Betty Boop and our other classic characters, ”said Mark Fleischer, President and CEO of Fleischer Studios. "We look forward to continuing to build our demographics and wonderful relationships in the Betty Boop market in any way we can."
“I'm a longtime fan of Betty Boop and Fleischer Studios,” said Jeff Lotman, CEO of Global Icons. “Betty is truly a cultural icon who has earned the respect and admiration of millions of fans around the world. We look forward to giving our global team the opportunity to grow the program in a very strategic and aggressive way. ”
Global Icons will combine her brand-building experience with her strength and resources around the world to connect Betty with new territories and consumers, creating exciting new opportunities for her fan base.
Last year marked the 90th anniversary celebration for glamorous international icon Betty Boop. For the past nine decades, he has sung, sashayed and “Boop-Oop-a-Dooped” rules and conventions of the past, without fear of taking risks or setting trends, and proving time and time again that he can do whatever he thinks about. He is one of the most popular and successful licensed characters in entertainment history, with licensees in the United States and around the world producing quality products that carry Betty's likeness in virtually every category.
Betty Boop's popularity today shines through in her prevalence in pop culture. Fashion magazines, advertisers, designers and entertainment producers consistently include and reference Betty in their offerings. She is considered a style icon, trendsetter and a symbol of women's empowerment.
In addition to Betty Boop, other classic Fleischer Studios characters adored by fans include Betty Pudgy's beloved puppy, her grandfather, her friend Bimbo and the innovative character Koko the Clown, the first character ever to be animated with the Rotoscope. .
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