“Hello Kitty and Friends Supercute Adventures” celebrates Sanrio's 60th anniversary

Sanrio, the global lifestyle brand known for the Hello Kitty pop icon, has launched a new short-lived YouTube animated series titled Hello Kitty and Friends Supercute Adventures, produced by the Brazilian Split Studio (Tito and the birds, Monica and friends). In each episode, audiences will be catapulted into the fun and adorable world of Hello Kitty and Friends and see some of its most popular characters like never before.

Viewers will follow Hello Kitty and her five closest friends - My Melody, Keroppi, Badtz-Maru, Pompompurin, Cinnamoroll and Kuromi - as they embark on new and exciting adventures in the vast and wonderful world of Sanrio. With friendship, kindness and inclusiveness as guiding principles, Hello Kitty and Friends will share and show their unique personalities, stepping out of their comfort zones to experiment and learn new things, take on challenges and make new friends.

Hello Kitty will guide her friends in helping each other overcome daily obstacles and will learn that through the power of great friendship, humor and fun, they can accomplish anything.

"Sanrio has always been very proud of its commitment to friendship, kindness and inclusiveness, making the debut of the Hello Kitty and Friends Supercute Adventures extraordinarily special animation series during our 60th anniversary, "said Jill Koch, senior vice president of sales and business development at Sanrio, Inc." Now, our fans and viewers will be able to interact and relate to our characters more closely than ever. We can't wait to share their sweet stories and see them come to life like never before. "

"As a longtime fan of the brand, it is an honor to give voice to Hello Kitty," said Shaene Siders, Story Editor and Head Writer of Hello Kitty and Friends Supercute Adventures. “Each episode will take viewers through magical and fun adventures that are relevant to today's audiences, highlighting Sanrio's adorable characters and their unique personalities. It is a series that my daughter and I will enjoy watching together “.

Hello Kitty and Friends Supercute Adventures is the first YouTube animated series developed for the US audience that tells the adventures of Hello Kitty and her friends who live and interact in a shared universe.

The first episode of the series will go live on the Hello Kitty and Friends YouTube channel on Monday, October 26th at 13pm. PST. Subscribe to the channel to be notified when a new Supercute Adventure arrives!