Jazwares cuddles Moonbug for "Squishville" digital series

Jazwares, the world leader in toys and licensing, and subsidiary Kellytoy are expanding the world of Squishmallows with the launch of their brand new animated series on YouTube, titled Squishville. The original content, produced by award-winning Moonbug Entertainment (CoComelon) will begin with its first episode on June 26, with new episodes released every Saturday through October 2021.

This latest announcement follows in the wake of the retail debut of Squishville, a line of Squishmallows-inspired collectible plush and accessories, which hit stores earlier this year. The new animated series is based on the adorable personalities and details of authentic characters from the retail Squishville line.

Since launching in 2017, more than 86 million Squishmallows have been sold with the brand expecting to hit the 100 million milestone in the next two months. Squishville's debut comes at a time when Squishmallows popularity is at an all-time high, quickly finding homes with toy lovers and collectors of all ages and exploding into a TikTok toy sensation with over 2,8 billion organic video views. on #squishmallows (and related) video tags.

Through Squishville, Squishmallows fans will be able to embark on the adventure of a lifetime, with each installment following the cheating of Fifi, Lola, Cam and Winston, as the popular squad takes on Squishville with some of their more deranged friends, such as Jeanna, Sharie, Leonardo and Hans. Whether they're playing at Squishville park, or just splashing around the city, the possibilities are endless with each two-minute episode adding another level of fun to playtime for fans of all ages!

“The launch of Squishville It speaks volumes about the growth in popularity that Squishmallows has had over the past year, "said Laura Zebersky, President of Jazwares." With the original animated content, fans can now interact with the Squishmallows Squad and experience their adorable and colorful personalities. like never before. "

Fans can capture original content by following #SquishmallowSquad through the brand's social media channels (@Squishmallows, @SquishvilleOfficial, @Squishvilled).