ROI VISUAL's new Rhyme Nursery series tunes in to the global market
ROI VISUAL has announced that it is serious about the global nursery rhymes market through its brand new animated CGI series, Robocar POLI SongSong Museum, recently released on EBS 1TV in South Korea.
The popular spinoff Robocar POLI the series reinvents 25 classic nursery rhymes - including "The Wheels on the Bus" which is one of the most popular songs in the world, "Twinkle, Twinkle Little Star", "Rain, Rain, Go Away" and "Five Little Ducks" in a music video format to be delivered in 26 episodes of animated musical short films featuring charming and colorful vehicle characters.
Nursery rhymes form the key content of some of the most popular channels on YouTube. Since these songs have been loved for many generations, they are less likely to undergo changes in response to trends or preferences. But competition is still fierce as many IP characters are advancing on the field.
"Robocar POLI SongSong Museum it offers a high quality of music that is incomparable with other musical animated films, "remarked director JunYoung Eom of ROI VISUAL." A considerable effort has been invested in the creation to turn it into a new classic in the category. "
ROI VISUAL plans to form various partnerships to strengthen its distribution of its music in Korea, but also intends to promote the brand more globally, through global music platforms such as Spotify, Apple Music and YouTube.
Robocar POLI it first appeared in 2011 on EBS and has since been broadcast in 35 languages in 144 countries around the world, becoming a favorite loved by children over the past decade. The main series and related content are currently offered on Netflix and 14 channels on YouTube.
