Spacetoon signs an agreement with “The Moshaya Family” the creator of Arab family content
Spacetoon, one of the largest family content providers in MENA, recently entered into a strategic partnership agreement with The Moshaya Family, the leading creator of family content in the Arab world, to bring the region's most recognizable YouTube family channel to the level. followed by a notable leap in consumer products and a major expansion into the world of digital media through an original animated series.
Through this agreement, Spacetoon will transform the titanic channel of the MENA YouTube family into a true lifestyle franchise through a variety of consumer products including toys, animation series, video games and FMCG specially designed to reach and entertain children and families.
The creation of the Moshaya family franchise license will give Spacetoon the opportunity to introduce this promising franchise to the toy industry market. This will register a positive step in bringing a new life that offers children and families an unlimited experience filled with edutainment tools.
This official partnership announcement was followed by the revelation of the brand's new identity for The Moshaya Family, including a new logo that reflects the sense of consistency with a direct connection to family members who each have a large fan base in MENA. The new brand identity is the first step towards creating a strong brand positioning, paving the way for companies looking for partnership opportunities to strengthen their activities through high quality products for children and families and helping them create great experiences. for their customers.
“This is truly one of the most exciting partnerships we have ever participated in. We are so excited to partner with the pioneer in creating family content in the region to bring new experiences to children and families through a variety of consumer products, ”said Ahmad Weiss, Spacetoon's commercial director. “Being in the family entertainment industry for over 20 years has brought us closer to consumers, especially parents, in a way that helps us earn their trust. This would not have been possible without the massive support of our global and local partners ”.
“We are so excited about this opportunity with Spacetoon. We have always been interested in expanding our work in many areas such as toys and licensing, but it was difficult to find the right partner. Now with this alliance we are so excited to finally see the results emerge, ”commented Muhammed Moshaya, founder of the Moshaya family's YT channel. “We were thrilled with the opportunity as we had been interested in expanding our business into other areas, such as toys and licensing, for years, but found it difficult to find the right partner. With Spacetoon we saw the opportunities we had been after finally coming to light. "
Spacetoon plans to reveal a new original animated series and additional merchandising strategies later this year. The deal has already partnered with Dubai-based Toy Pro to launch a line of The Moshaya Family toys in MENA markets and prepare a wide range of consumer products.
