Producers Guild Details 2021 Innovation Award for New Media

The Producers Guild of America (PGA) today announced the key dates for the Innovation Award for the 32nd edition of the Producers Guild Awards. The PGA Innovation Award will be awarded to producing a noteworthy and impactful new media program that significantly elevates the audience's viewing experience. The winning presentation will challenge the limits of standard formats and advance the industry's perception and application of new media in an entertainment context.

The application period is now open and the submission deadline is February 28, 2021. Programs released between January 1, 2020 and February 28, 2021 are eligible for the honor. For programs that cannot be viewed linearly via the existing submission procedure, a video demonstration can be sent. Applications and more information are available at www.producersguild.org/page/submitinnovaward.

Last year, the PGA awarded the inaugural PGA Innovation Award to the team behind it Vader Immortal: The Star Wars VR Series - Episode 1.

"This award honors disruptive entertainment created with clear purpose and vision, which significantly pushes boundaries through the fusion of technological innovation and effective storytelling," said Jenni Ogden, VP of the PGA New Media Council, and Chris Thomes , New Media Council Delegate, who are also co-chairs of the PGA Innovation Award committee. "The Producers Guild is proud to present this award for its second year and we look forward to the contributions of creative producers, artists and engineers who make immersive entertainment an extraordinary reality."

The award will honor the exceptional uniqueness, inventiveness and impact of the work presented in expanding conventions of program format, content, audience interaction, production and delivery technique. Such work may reflect a reimagining or reworking of existing concepts and approaches in a new way, or it may be an entirely new type of experience.

Entries will be reviewed and voted on by a jury of blue ribbon experts in the field of new media. The Innovation Award, along with other key awards, will be awarded at the PGA Awards Breakfast prior to the Producers Guild Awards show. Confirmed details on that event, which will take place before the awards ceremony on March 24, are on the way.

The Producers Guild of America is a non-profit commercial group that represents and promotes the interests of more than 8.000 production team members in film, television and new media. The Guild also supports education and advocacy efforts such as encouraging sustainable manufacturing practices.

www.producerguild.org