BITZEE – the first 3D interactive digital puppy
Spin Master announces the arrival of BITZEE, the first 3D interactive digital puppy that 'gets out of the screen' and you can actually touch it
Spin Master – the world's leading children's entertainment company, producer of global phenomena that have revolutionized the world of toys, including the famous tech toy Hatchimals – announced the launch of BITZEE, A 'breakthrough innovation of category of tech toys and digital pet. The Bitzees are interactive digital puppies kept inside a purple case, that come to life through a colored hologram is you can touch and feel for real, introducing an unprecedented gaming experience for children: that of be able to interact with virtual pet in 3D format, which responds with always different reactions if touched, turned or shaken and, like any puppy, it grows if it is cared for, loved and fed.
“Spin Master has a reputation for developing unique innovations and revolutionizing play patterns, transforming the way children play and interact with toys”Said Chris Beardall, President of Toys and Chief Commercial Officer of Spin Master. “Bitzee embodies our desire to push the boundaries of play, bringing to market adorable digital pets that children can actually touch and interact with, reinterpreting a once two-dimensional interaction and enriching it with color, playability and collectability”.Bitzee "born" as a puppy and, like all pets, it needs love and care to grow. THE virtual interactions allow feed him, rock it for put him to sleep, make him play and entertain him.
The puppy responds to attention with sounds and reactions always different, but if you don't give it enough love, it will run away. However, with a treat and a little extra attention, he can come back, to be pampered and cared for again. When the love meter is full, Bitzee is ready to evolve. Every Bitzee evolves from toddler to adult to Super Bitzee. When this happens, you receive a prize , give birth to a new little Bitzee: children can collect in a single case to 15 characters, including a puppy, a hedgehog and a bunny, plus a rare characters (butterfly, poodle, chameleon) and legendary (like the unicorn).
Each time a puppy will grow up to be Super Bitzee, moreover, yes they will unlock other features, among which fun outfits to make him wear or special interactive games with which children can also compete with their friends. It's already there great anticipation all over the world and the requests from the operators of the sector are already very high for theinnovative digital pet by Spin Master which will be rendered available as a preview during the summer in some countries such as the US, Portugal and China while the official launch in Italy is scheduled for September.
