Technicolor Unveils New Creative Organization With "Beyond Imagination" Ambitions

Technicolor was launched today Technicolor Creative Studios, forming a collaborative global structure to drive innovation and creativity in his family of studies. As the company's flagship division, it focuses on transforming the entertainment, experience and advertising industries while maintaining Technicolor's position as the # 1 VFX partner in Hollywood. The solid network of studios includes The Mill, MPC (film, episodic & advertising), Mikros Animation and Mr. X.

Each award-winning studio retains its unique identity and market position while continuing to provide first-rate services to clients and partners across many industry categories. The combined strength of Technicolor Creative Studios harnesses the collective experience and discoveries of each member of the studio's family, expanding artistic capabilities and pushing possibilities to higher levels, from VFX, XR and animation to design, directing and production.

The newly organized division has a new management team led by Christian Roberton, President of Technicolor Creative Studios, who reports to Technicolor CEO Richard Moat and was a key member of the senior management team in support of Technicolor's extensive reorganization. Roberton's team includes:

• David Patton, President of Customer Experience & Advertising
• Andrew Miloro, President of Mikros Animation
• Tom Williams - Global CEO, MPC Episodic
• Laura Fitzpatrick, Global Director General, Mr. X
• Philip Greenlow, Global General Manager of MPC Film
• Mark Benson, CEO of MPC Advertising
• Josh Mandel, CEO of The Mill

"By working together to share best practices and discoveries, Technicolor Creative Studios will push the boundaries of creativity and innovation more than ever and make it possible to realize ambitious and extraordinary ideas," said Roberton. “The formation of Technicolor Creative Studios is the result of a series of transformational initiatives that began over a year ago designed to facilitate collaboration, integrate technology, enable greater artistry and unleash the best talent. These steps proved incredibly effective as they maintained the highest quality of content produced despite the challenges of COVID-19. We are in a better position than ever to further invest in new technology platforms, facilitate a broader creative offering and meet the changing needs of our customers, partners and collaborators. "

Today, Technicolor Creative Studios is the # 1 provider of visual effects to Hollywood studios, content producers and Super Bowl advertisers (including AdMeter's first three Super Bowl ads in 2021). The division brings together the world's most creative minds, supported by integrated global operations, an unrivaled talent pool and the largest family of multidisciplinary studios in the world with offices in Los Angeles, Paris, Amsterdam, Berlin, London, New York , Toronto, Montreal, Chicago, Shanghai, Bangalore and Adelaide. The company provides premium, high-quality manufacturing services to customers in the entertainment, fashion, automotive and other major industries.

Technicolor Creative Studios' new proposal - "Beyond Imagination" - stems from the desire to stimulate unprecedented creativity, pushing the boundaries of the imagination to give life to innovative and unforgettable ideas. There is a shared hunger and ambition between the studio's talents and their clients to push skills and technology to the limit, creating new never-before-seen experiences that audiences will never forget. The division's creative legacy, reputation for excellence and drive for innovation enable customers and partners to think freely, without the constraints of technical possibilities, and inspire them to produce their most iconic work.

"Christian is a recognized visionary in the VFX community and uniquely qualified to implement the vision for Technicolor Creative Studios and our global artist community," said Moat. "We have assembled a world-class management team to support the group's ambitious roadmap. Technicolor Creative Studios and our" Beyond Imagination "message are based on the simple idea that absolutely anything is possible. No idea is too complicated for us to produce. to an incredibly high standard, and everyone at Technicolor Creative Studios embraces this belief. "

The Technicolor Creative Studios "Beyond the imagination" the proposal offers Technicolor partners and customers the combined strength of:

• Innovation - Across its entire family of studios, Technicolor is a leader in virtual production, whether it's live set visuals for the film industry and episodes or interactive live animations that bring the brand's mascots to life for advertising and marketing clients. In addition to mastering the pioneering game engine technology that powers virtual production through linear films, Technicolor Creative Studios' brand services arm is making great strides in the space of immersive and interactive experiential marketing, using virtual, augmented and mixed to evolve. brand experiences.

• Talent and technology - Under the auspices of Technicolor Creative Studios, Technicolor partners have access to an interdisciplinary pool of talent across all divisions. With more than 2.000 creative artists, designers, directors and technicians from around the world, Technicolor Creative Studios partners have access to the best award-winning talent using the latest creative technologies across films, episodes, commercials and brand experiences.

• Scale and infrastructure - Under an established infrastructure of creative studios, each project benefits from the power and scope of learning, innovation and insight shared by all companies. Harmonized workflows and systems across all studios mean faster, scalable and smarter work on all client projects.

For more information on Technicolor Creative Studios, visit www.technicolor.com/create.