The most viewed YouTube channel CoComelon joins Roku
Roku, Inc. and Treasure Studio, Inc. announced Tuesday that CoComelon, the world's most viewed YouTube channel, will launch on The Roku Channel and expand access to its wildly popular selection of children's songs and videos that help children. preschoolers learn letters, numbers, animal sounds, colors and more. Available through the Kids & Family experience on The Roku Channel, the launch marks the first time CoComelon programming will be available outside of YouTube.
“At CoComelon, we are motivated to engage families with fun and educational content that makes preschool moments universally fun,” said Jay Jeon, creator / founder of Treasure Studio. "We are delighted to launch Roku today to make our popular programming available to Roku fans everywhere. Roku shares our deep commitment to creating positive content environments for children and offers a unique ability to engage and promote programming for the public. , particularly within The Roku Channel. This partnership is an important component of our strategy to be wherever our audience is today. "
"CoComelon is loved by tens of millions of children around the world and is a natural fit for our growing selection of content available to millions of families who are turning more and more to The Roku Channel every day for both entertainment and children. educational content, ”said Rob Holmes, vice president of programming and engagement, Roku. "CoComelon joins a solid line of children's programming as part of our Kids & Family experience and we couldn't be more excited to receive their amazing content streaming on The Roku Channel."
Roku users will be able to enjoy CoComelon favorites starting today, including some of their most popular videos, such as "Bath Song", "Yes, Yes, Vegetables", "Baa Baa Black Sheep", "Wheels on the Bus" and "Baby Shark Submarino", which has amassed billions of hits.
Kids & Family on The Roku Channel, launched last fall, is a popular destination for family entertainment with over 20.000 TV and movie episodes. The Roku channel is home to over 100.000 titles, including free movies and TV episodes, as well as premium entertainment, and is one of the leading channels on the Roku platform. In the first quarter, the Roku channel reached homes with around 36 million people. It continues to grow substantially faster than the overall platform, with over 100% increase in year-over-year broadcast hours in the first quarter.
https://therokuchannel.roku.com
