Tyler Childers comes alive with Bomper Studio for the ambitious "Country Squire" video
Welsh CGI and animation store Bomper Studio teamed up with Colonel Tony Moore for his directorial debut: an ambitious animated music video for Grammy-nominated songwriter Tyler Childer, "Country Squire."
Children are highly anticipated Country Squire the album was released on August 2, 2019 via Hickman Holler Records / RCA Records. Moore - an American comic artist on titles including Agent of fear, Dead Pool, Poison, Punisher e The walking dead - helped create covers with a visual punch for the album. The cover spawned the development of an exclusive comic, and later evolved into the original concept for the music video.
With Moore raised on a diet heavy on classic cartoons, the story combines fantastic, over-the-top artistic sensibility with an authentic Kentucky flavor. The concept involved a simple construction, but with the realistic textures of a stop-motion aesthetic, landing somewhere between the tangibility of Mad monster party and the refined flexibility and movement Cloudy with the possibility of meatballs.
Bomper collaborated with Genero and RCA to carry out Moore's vision, following as closely as possible to his projects, storyboards and directing, while adding some of his own flair and flourishes. Taking cues from the road CRAZY cartoonist Jack Davis's drawings were channeled for Rankin-Bass " Mad monster party, Bomper worked to give everything in the "Country Squire" video the perfect blend of Moore's contoured line drawing and the rich, tactile characteristics of traditional stop-motion animation.
Production took place for six months from January to June 2020, which saw the team quickly switch from studying to a variety of work-from-home configurations due to the global COVID-19 pandemic. Fortunately, the team was able to implement a robust teleworking system that allowed them to continue production and keep all disparate aspects of development under control to bring the film together into one coherent whole.
Almost all of the characters on "Country Squire" are based on real people, including Tyler, his wife and fellow artist Senora May, and the entire band - so achieving the likeness while sticking to a stylized aesthetic was a constant balance. The details don't stop there: the film is full of playful references to Childers' past work, Moore's heroes and influences, and West Virginia's current indie country music scene.
The music video is available online from the Childers website, YouTube and social media platforms.
More details on the production are available on www.bomperstudio.com.
