Kre8tif! Malaysia's virtual conference on animation
Kre8tif! 2020, an initiative of the Malaysian Digital Economy Corporation (MDEC), has ended successfully, strengthening its reputation as one of the leading business networking platforms for the digital content industry in Malaysia and throughout Southeast Asia. For his 11th edition, held virtually due to COVID-19, Kre8tif! saw 1.200 daily business attendees, including 200 registered as part of global brands and platforms, generating approximately 10.000 views over its four days; the event demonstrated that its online format did little to stem the enthusiasm of the attendees and speakers who gathered. This year's event saw the global and local industry, as well as supporters including Animonsta Studios, Cartoon Network, Les' Copaque Production, Nickelodeon, Netflix, Pixar Animation Studios, Walt Disney Animation Studios, and Weta Digital.
Kre8tif! Conference
Kre8tif's event! opened with the conference, where numerous experts shared industry insights, technical know-how and discussed trends shaping the future.
Kre8tif! Business Exchange
Coupled with that was the Kre8tif! Business Xchange, an exclusive satellite event, which featured 24 projects launched and 800 meetings scheduled for correspondence sessions.
Kre8tif! xhibition
As for the Kre8tif! Xhibition, nearly 50 virtual exhibitions of creative and tech companies showed their current and future intellectual properties, digital content and production services.
The speakers of the first day
Keynote speakers at the conference on day one included industry development veteran Eric Calderon, Pixar's Dylan Sisson, WarnerMedia's Carlene Tan, Nickelodeon Brand Asia's Syahrizan Mansor, Animonsta Studio's Nizam Razak, and Weta Digital's Sidney Kombo-Kitombo.
The speakers on the second day
Keynote speakers on day two included Disney's Steven Goldberg, Netflix's Edward Barnieh, Epic Games' Sallyann Houghton, and Bejuba! Tatiana Kober of Entertainment.
Comments on virtual Kre8tif
“I have been very encouraged by the shared stories and insights and I know this will inspire local content creators to follow in the footsteps of industry leaders and peers,” she added. "More importantly, Malaysia's award-winning animation portfolio has created an enviable reference base for the next generation of talent to follow and has created more opportunities to achieve commercial success."
“Kre8tif! 2020 attracted top talent from around the world, a recognition of both local talent in the creative industry and Malaysia's rapidly growing global footprint, ”noted Hasnul Hadi Samsudin, Vice President, Digital Creative Content Division, MDEC. “The events of the last few days have certainly brought home the message that the creation of digital content does not revolve exclusively on the creative and technical skills of an individual or a team. Having access to world-class creative technology and a highly receptive and supportive business community is just as vital. "
The story of the Kre8tif!
Founded in 2009, Kreatif!, Working to develop the digital content industry in Malaysia, has been instrumental in leading a rapidly maturing digital creative industry, which includes animation, film and video games. The sector has significantly shaped the country's growing digital economy, creating 11.590 jobs, generating $ 1,9 billion (MYR 7,9 billion) and $ 34 million (MYR 1,42 billion) in revenue. in export sales. it was fueled by growing enthusiasm for the local creative industry and the content it is producing. The three biggest Malaysian animated films released last year - Ejen Ali The movie, Boboboy 2 e Upin and Ipin: Keris Siamang Tunggal - totaled more than $ 20,7 million (RM 85,8 million), or 63,6% of the 2019 national box office in 2019.
Source: MDEC
