"Three Little Birds" by Morgan Powell

Music video for Bob Marley's "Three Little Birds" directed by Morgan Powell, UK, 2020. Produced by Seed Animation.

Context of the project:

When "Three Little Birds" was released in 1977, there was not much desire for music videos. Rolls for 52 years and Bob's daughter Cedella asked us if we would be interested in making a music video to be released during her father's 75th anniversary. Universal Music invited us to hit the track to be released on International Weed Day (420) to celebrate Bob's Rastafarian roots.

Directed by Morgan Powell, the film is set in a world similar to the well-known tale Three little piglets and features Little Pig, The Big Bad Wolf and Three Little Birds. The message of the song "Don't worry, everything will be fine" takes center stage as we follow centuries-old enemies for a day in their lives. With the help of Three Little Birds (who sing sweet songs), Little Pig and Big Bad Wolf take the song's advice and we see an unlikely flowering of friendship.

"I thought it would be interesting to pick two well-known enemies and turn their relationship upside down," Powell said. “I wanted to ask the question of what happens if you push through fear or anxiety? What's on the other side? We didn't know when we started the project that by the end of production, the message of the song would be even more relevant. "

Credits
Client: Universal Music, Tuff Gong
Writer / Director: Morgan Powell
Executive producer: Neil Kidney
Production company: Seed Animation
Character design: Yohann Auroux
Background design: Anne Masse
Production assistant: Viktoria Bebok
Animation consultant: Emma Burch
2d animators: Josep Bernaus (lLead), Campbell Hartley, Hannah Lau-Walker
Clean-up artist: Lisa O'Sullivan
Composition: Josep Bernaus