Aardman collaborates with BANDAI NAMCO for the new IP
Award-winning independent animation studio Aardman and global video game developer and publisher BANDAI NAMCO Entertainment Europe are joining forces to develop a new IP, driven by a shared vision of the future of entertainment.
The collaboration's first major project exists across multiple media, and the team will approach partners in early 2021 with development materials. Aardman's talent for creating characters and worlds will be used, in conjunction with BANDAI NAMCO Entertainment Europe's expertise in publishing and development, to create bespoke stories for current and future platforms.
“As modern storytellers, the formats we create for change dramatically from year to year. This creates a space full of potential, the ability to weave worlds with many windows, allowing people to play, watch or even perform with the IPs we create, ”suggests Daniel Efergan, ECD of Interactive at Aardman. "But no matter what the format, no matter what the platform, the need for characters to fall in love with, epic universes to explore, and ultimately great storytelling will always be at the center."
Sean Clarke, CEO of Aardman, comments, “Interactive Entertainment is a huge growth area in the entertainment world and with new emerging technology blurring the boundaries of watching and gaming, we are eager to develop strategic partnerships with partners such as BANDAI NAMCO Entertainment. Europe that shares our vision to create a new IP that embraces this new world and consolidate the reputation of our studio as a multidisciplinary creative center ".
"This new partnership with Aardman is a dream come true, as it opens up a world of possibilities," said Hervé Hoerdt, SVP Digital, Marketing & Content at BANDAI NAMCO Entertainment Europe, "The teams of Aardman and BNEE are and creativity to build a long-term successful partnership, and I can't wait to see what we can achieve together ”.
More details on the collaboration will be announced at a later date.
Co-founded in 1976 by Peter Lord and David Sproxton, Bristol-based Aardman produces films, series, commercials, games and interactive entertainment. Aardman's work in interactive storytelling includes the 2018 BAFTA nominated game 11-11: Memories toldand the next launch Wallace & Gromit: The Big Fix Up, a brand new immersive AR experience created in partnership with Fictioneers and supported by funding from UK Research & Innovation (UKRI).
BANDAI NAMCO Entertainment Europe SAS part of BANDAI NAMCO Holdings Inc. is a leading global publisher and developer of interactive content for platforms including all major video game consoles, PCs and mobile devices. The company is known for creating and publishing many of the industry's leading video game franchises, including Pac-Man, Tekken, Soul Calibur e Dark souls, as well as new franchises such as Little nightmares eThe Dark Pictures Anthology.
aardman. com | it.bandainamcoent.eu
