Exclusive five-year film contract with Universal and Lego Strike

April 28 2020

Exclusive five-year film contract with Universal and Lego Strike

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<img decoding="async" width="580" height="326" src="https://www.cartoonbrew.com/wp-content/uploads/2020/04/lego_universal-580x326.jpg" class="attachment-Featured Promo size-Featured Promo wp-post-image lazyload" alt="Lego, universale" itemprop="image" srcset="https://www.cartoonbrew.com/wp-content/uploads/2020/04/lego_universal-580x326.jpg 580w, https://www.cartoonbrew.com/wp-content/uploads/2020/04/lego_universal-145x81.jpg 145w" sizes="(max-width: 580px) 100vw, 580px"/>

Half a year after the fall of the Lego pact with Warner Bros., the film franchise is back together.

Titan Toy Brick has signed a new film partnership with Universal Pictures.

Here are the details:

Universal and Lego have signed an exclusive five-year agreement to develop, produce and distribute theatrically-inspired films based on bricks, according to Deadline. The latter commitment is significant, given the immense tension exerted on the theater scene by the coronavirus crisis and the fact that Universal's parent company NBCUniversal is about to launch the Peacock streaming service.
The deal was led by Donna Langley, president of Universal Filmed Entertainment Group, and Jill Wilfert, entertainment head of the LEGO Group. Wilfert will produce all of Universal's Lego projects. The next Lego movie will also be produced by Dan Lin and Jonathan Eirich through their Rideback banner. Lin also produced the previous Lego films.
It was reported in December that Lego was looking for a new production partner after Warner Bros. refused to renew their deal, effectively moving away from a franchise that had grossed over $ 1,1 billion in four films. At the time, Universal was rumored to be at the forefront of negotiations with Lego.
The Lego movie was released in 2014 with unexpected success. He grossed $ 468 million worldwide, garnered praise for his ingenuity (largely due to his writers and directors, Phil Lord and Chris Miller), and launched a franchise - as well as an excess of inspired animated films. to toys. But the franchise didn't sustain that early success. Last year The Lego Movie 2: The Second Part (pictured above) only requested $ 191 million.
Universal hosts Dreamworks Animation, Illumination Entertainment and the Jurassic World franchise, the latter of which has already induced a Lego-Universal partnership to create the television special Jurassic World: The Secret Exhibit and series Lego Jurassic World: Legend of Isla Nublar. Expect more crossovers between toys and other Universal studios and franchises.
Quickly following news of the Lego-Universal Pictures deal, it was announced that the toy company had also struck a deal with Universal Music Group. Details are scarce, but the resulting products, due out in 2021, will aim to "celebrate and expand children's creativity and passion for music." The Hollywood Reporter has more.

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Gianluigi Piludu

Author of articles, illustrator and graphic designer of the website www.cartonionline.com

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